Alex Clarke
B2B Marketing
United Kingdom
Contact Alex
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Past articles by Alex:
What makes a successful B2B marketing agency?
B2B Marketing’s annual Agencies Benchmarking Report represents an extremely valuable insight into the B2B marketing agency scene in the UK and beyond. Alex Clarke casts an eye over the top performers. We’re in quite a privileged position really: the ability to provide objective commentary and analysis, without hidden agenda, is a rare commodity in this space, which is what makes the B2B… → Read More
Top 5 B2B content marketing influencers on social media
Content marketing is still the most important subject in the B2B space. So we've put together a definitive list of the top B2B content marketing influencers on social media; including Joe Pulizzi, Marissa Pick, Ann Handley, Lee Odden and Doug Kessler. To build your social network, these are the five B2B content marketers you have to follow. → Read More
5 reasons why you should enter business awards
Are they more trouble than they’re worth? Alex Clarke presents five reasons why entering awards is good for business. → Read More
Why do B2B marketers still treat content marketing like a sales pitch?
Too many B2B brands still treat content marketing like a form of advertising, and it's a huge turn-off for potential buyers → Read More
The three As of CX: How to win the hearts and minds of your customers
With Alcatraz prison and the jaw-dropping Golden Gate Bridge as the backdrop, here’s what Alex Clarke learned from Marketo’s annual Marketing Nation Summit in San Francisco.A couple of weeks ago I had the pleasure of jetting halfway across the world from London to San Francisco for Marketo’s annual Marketing Nation Summit. This year, Marketo was immensely keen to push the concept of the… → Read More
5 ways to boost your team's productivity
Productivity addict Alex Clarke outlines five ways to cut down on repetitive work processes and increase team efficiency. For the sake of your own productivity – and mine, I suppose – let’s keep this introduction brief and jump straight in with tip number one. → Read More
The best (and worst) April Fools' pranks from B2B brands
What if I were to tell you that specialist lubricant manufacturer WD-40 had released an aftershave? Would you scoff at the temerity of the idea? Or frantically conduct a thorough Google search to see if it was really true? Ironically, WD-40 actually did trick a lot of people back in 2010 on a certain day in early April. We covered it at B2B Marketing (in jest, obviously), and to this day, the… → Read More
5 things marketers want to see disappear from tech marketing in 2017
What would you like to see disappear from technology marketing in 2017? That's the question we put to five top technology marketers, and their answers were quite revealing... → Read More
Infographic of the week: Best times to post on social media
Discover the best times to post your social media content on all major B2B platforms: including LinkedIn, Twitter and Facebook → Read More
Twitter’s changes will change the way you tweet
Twitter has recently announced four significant alterations to its 140-character limit, which will transform the way B2B brands tweet → Read More
Infographic of the week: 10 musts for your B2B website homepage
Your website. It’s the core of your business. Often, it’s not just the first touchpoint in a B2B buyer’s purchase journey, but a continuous reference for customers → Read More
Infographic of the week: Content marketing
Our 'Infographic of the week' reveals the state of play in content marketing across the UK → Read More
Infographic of the week: 7 steps to brilliant B2B marketing
Using an infographic, we highlight seven steps B2B marketers can take to create brilliant marketing → Read More
Infographic of the week: B2B Salary Survey
Our infographic of the week addresses the taboo topic of salaries. And we've uncovered some interesting stats related to pay and working conditions in the B2B marketing industry → Read More
Infographic of the week: The Internet of Things (IoT)
What can B2B marketers learn from the Internet of Things (IoT)? Here's everything you need to know about IoT, including its past, present and future, and potential impact on the world of B2B marketing. → Read More