Lauren Brousell
Brainshark
Boston, MA, United States
Contact Lauren
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lauren:
AI for Video Coaching: 3 Practical Applications
When it comes to sales organizations, there is huge potential for AI to make an impact. This blog covers 3 practical applications for AI for sales coaching. → Read More
No Sales Enablement Team? 4 Ways to Survive
If you don’t have a formal sales enablement function, don’t worry, here are 4 ways to support your sales organization. → Read More
Where Do Great Sales Enablement Leaders Come From?
This Brainshark special report explores the paths of today's sales enablement leaders. → Read More
What is Peer Learning for Sales? [Infographic]
Peer learning is a great opportunity to share knowledge across your salesforce. Sales enablement needs step in to manage the process and save it from chaos. → Read More
Our Picks: The Top 10 Sales Enablement Posts of 2017
As we wrap up 2017, here are our best posts around sales enablement, sales coaching, sales onboarding, sales training and much more. → Read More
Sales Coaching: 6 Key Skills Reps Need to Master
When launching a sales coaching program, sales enablement leaders should outline these top skills and how to master them through practice and reinforcement. → Read More
Are You Ready for the Next Generation of Sales Leaders?
The next generation of sales leaders have arrived. Millennials should focus their efforts in key areas as they move into sales leadership positions. → Read More
Success Story: Iron Mountain’s Sales Enablement Evolution
Iron Mountain re-imagined its sales enablement function, adding new technology to boost sales rep productivity. → Read More
What is a Chief Readiness Officer? (And Why Your Sales Organization Needs One)
Jim Ninivaggi is Brainshark’s new Chief Readiness Officer. In this Q&A, he explains what the role means and what he’s responsible for across the sales team. → Read More
30-60-90 Day Sales Onboarding Plan: Can You Do It vs. Did You Do It?
Discover how setting up a 30-60-90 day sales onboarding plan with video coaching and multiple levels of assessment can put your reps on the path to success. → Read More
Sales Training: 6 Signs Sales Reps Didn’t Pay Attention
Sales reps need to complete sales training and fully understand the material to be successful, but that doesn’t always happen. Here are 6 signs reps didn’t pay attention to training. → Read More
Peer Learning for Sales: Managing the Chaos [eBook]
Peer learning is a great opportunity for salespeople to share knowledge and best practices – but it can quickly fall into anarchy if you’re not careful. → Read More
Channel Enablement: 4 Stats You Need to See
Just like in-house sales reps, channel salespeople need enablement in order to sell effectively. Here are 4 statistics that make the case for channel enablement. → Read More
It Takes a Village: How to Get Your Entire Company to Enable Sales
Sales enablement depends on collaboration across departments to create content to support sales reps. Try these approaches to get your organization on board with sales enablement. → Read More
5 Benefits of Win/Loss Analysis for Sales Enablement Leaders
Reps don’t always know why they win or lose deals. By implementing a win/loss program, the sales organization can get key intel about wins and losses. → Read More
Success Story: Ping Identity’s Innovative Approach to Sales Enablement [Video]
During a business transformation, Ping Identity took an innovative approach to sales enablement, using creative hip-hop music videos to promote sales content. → Read More
Presenting the 2017 Sharkie Award Winners!
After weeks of judging, we’re excited to announce our 2017 Sharkie Award winners, representing the best of Brainshark’s sales enablement success stories and content. → Read More
5 Tips for Building a Sales Enablement Program from the Ground Up
Many sales enablement programs are still small, newly formed or don’t yet exist. Here’s are 5 tips to build a successful program from the ground up. → Read More
Why Your Sales Organization Needs Sales Manager Enablement [Report]
Many sales organizations are enabling their reps but not enough are enabling their sales managers. Find out why sales manager enablement is so important. → Read More
The First 100 Days: Getting Started as a Sales Enablement Leader
As a new sales enablement leader, follow a plan to hit key milestones during your first 100 days to ensure a successful start at your company. → Read More