Sara Jerde
Digiday
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sara:
How publishers are future proofing their commerce offerings for post-pandemic consumers
Four publishers gathered at Digiday Media's Commerce for Publishers Forum to talk about their affiliate programs and strategies. → Read More
Fewer stories, told better: News UK is changing how it commissions stories to grow subs
The Times (UK) and The Sunday Times are changing the way they commission stories to grow digital subscriptions. → Read More
How Vice TV became the fastest-growing entertainment network
“Something that becomes a big event on television does well everywhere...Good content travels really well.” → Read More
How PBS programming informs its YouTube strategy
Fine tuning a particular strategy with so much content that varies in performance isn’t always smooth sailing. → Read More
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
In this Digiday+ Case Study, Flighthouse shares key insights on how to build a TikTok channel that has more than 27 million followers. → Read More
How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app
As brands work through their identities in this “new normal,” BDG shared findings of its success in using TikTok. → Read More
Sticky’s Finger Joint used "food porn" to reach customers on OnlyFans
“We really felt this was a really cool way that not only aligns with what we’ve been about but a way to reach a much more diehard fan base.” → Read More
'We're all stuck in this cycle of scarcity': Revolt CEO on why Black-owned media needs more investment
Revolt CEO Detavio Samuels said he was heartened by a recent uptick in brand support but that the economics of running a Black-owned media company remains a struggle. → Read More
Case Study: How BMW Group broke into the esports market
In BMW’s ever-continuing journey to reach consumers in the spaces they’re playing, the automobile company has found success in esports. → Read More
How Havas Media Group created a social equity marketplace to support minority-owned businesses
To attract more media dollars at scale to minority-owned and operated publishers, Havas Media Group used its international network to create a social equity marketplace. → Read More
How The Week successfully created a children's media property
The Week Junior had to throw out most of its "sophisticated" approach to marketing due to the Covid-19 pandemic. → Read More
Case Study: Vice Media Group on the 'urgent need to reclaim brand safety'
The topic of brand safety is ever evolving for publishers, but the issue got a new spotlight over the summer. → Read More