Saumya Tewari, Livemint

Saumya Tewari


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Past articles by Saumya:

MakeMyTrip plans to add 15,000 homestays in next 18 months

While there’s continued demand for premium and luxury hotels that offer high safety standards, the severity of second wave has made covid safety protocol a top priority for travellers → Read More

Dangal Games forays into casual gaming; launches unified app

Dangal Games is launching a unified gaming app that will initially be available for Android users. The company said that this announcement is in line with $1 million Series A funding raised by the brand in January and its aim to become a unified multi-gaming platform → Read More

Lakmé Salon partners Bombay Shaving Company to provide men’s grooming services

The company has plans to set up men’s grooming sections across more than 200 salons countrywide → Read More

Mumbai hotels witness highest occupancy in June: Report

The revival is happening primarily on the back of staycations and weekend business with corporate travel yet to pick up → Read More

Bvlgari appoints Priyanka Chopra as its global brand ambassador

Chopra Jonas has more than sixty national and international films to her credit. She’ll next be seen in Matrix 4 in December, and Text for You in February 2022 → Read More

Big celebrities continue to violate ASCI's influencer guidelines

The internet has many examples of big celebrities, with millions of followers across social media platforms, getting away without following ASCI’s new norms that came into effect from 14 June → Read More

Instagram starts pushing ads, plans more features for Reels

The Collab feature, which is being tested in India, will soon allow one creator to invite another to collaborate for posts and Reels → Read More

Rising travel  demand makes hospitality startups  a  hot pick

The  demand recovery curve for the hospitality sector has become stronger after the 2nd  wave → Read More

Kareena Kapoor Khan to endorse Wow Life Science’s apple cider vinegar

The brand said that the collaboration with Khan is because of her affinity towards a natural and healthy lifestyle..The actor would be seen promoting the product as a healthy drink across campaigns. → Read More

Biotech firm Mylab signs Akshay Kumar as brand ambassador

On 20 May, Mylab Discovery Solutions announced that it has received approval from ICMR for a self-use rapid antigen test for Covid-19, CoviSelf → Read More

70% small hotels on brink of closure, says industry body

The industry body has recently appealed to Prime Minister Narendra Modi for immediate intervention to provide relief to the hospitality industry which is on the verge of collapse → Read More

Over 90% users view gaming as a viable career option in India: Report

Over 92% respondents agreed that gaming helps relieve work / study pressure while reducing stress and inducing positive feelings. 91% respondents also believe that gaming boosts attention and concentration levels → Read More

BharatPe becomes ICC’s official partner till 2023

As per the agreement, BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events until 2023 → Read More

Former ASCI employee Shweta Purandare launches consultancy service

Purandare has launched a boutique consultancy service called Tap-a-Gain targeted at advertisers, agencies, and small business owners to help them get their advertising communication right and compliant with regulations → Read More

Online gaming helps beat stress, earn money: Report

The study conducted on more than 2,400 Indians between 18 and 44 years who play online games revealed that 24% respondents see it as a way to earn money while 13% believe that online gaming can teach important skills and improve cognitive ability → Read More

Star Sports to broadcast NBA playoffs, finals live in India

The coverage, which started on 23 May, will also feature daily highlights from the 2020-21 NBA season and classic NBA content. The NBA Finals will be held in July. → Read More

Koo raises $30 mn Series B funding led by Tiger Global

In February, the platform said that Chinese investor Shunwei Capital has sold its minority stake in the company. Existing investors and a bunch of individuals bought out Shunwei’s stake in Bombinate Technologies, the parent of Koo and Vokal → Read More

Airbnb revamps website, simplifies rules for travellers, hosts

The upgraded site is designed to offer improved search flexibility for travellers, helping them to quickly find rentals near popular tourist destinations such as national parks → Read More

Ad firm Mediabrands launches global content studio in India

Mediabrands Content Studio will focus on creating content strategies for Mediabrands India clients, across three emerging categories: branded content opportunities with media partners, digital content that drives performance and engagement, and brand fueled long and short-form original content → Read More

Battlegrounds Mobile India to start pre-registration from 18 May

To pre-register, one has to visit the Google Play Store and click on the “Pre-Register” button, and their rewards will automatically be available to claim on game launch. → Read More