Cassie Oumedian
PPC Hero
Ann Arbor, MI, United States
Contact Cassie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Cassie:
3 Killer Strategies for Custom Affinity Audience Campaigns
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned! → Read More
Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started. → Read More
5 Steps To Master Facebook Projections NOT Predictions
Learn how to master Facebook projections including budget, reach and even estimated conversions in 5 easy steps. → Read More
Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. While Facebook is starting to plateau for some, Instagram is just getting started. → Read More
Social Media Demographic Strategy Tips for 2017
Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017! → Read More
Reengage Customers With Facebook Messenger Ads
Facebook introduced two new ways for advertisers to expand reach and increase engagement: Messenger as News feed destination and Sponsored Messages. → Read More
How DKI Helped Increase Impression Share By 36%
Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs. → Read More
What You Need To Know About Facebook Lead Ads
Facebook Lead Ads are a new ad format that provides a native, mobile user-friendly way to collect custom user data via an auto-fill form. → Read More
Set Clear Expectations For Potential PPC Hires
This week on PPC Hero we're talking about the interview process. Cassie Oumedian looks at the importance of setting clear expectations. → Read More
What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. Read on to see what this new feature means for you. → Read More
Why Facebook And Google Analytics Don't Add Up
In this post, I will break down how Facebook and Google Analytics report conversions and tips for how to close the gap. → Read More
Audience Targeting
As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch. → Read More
Don't Miss These 5 Twitter Targeting Tactics
Social Media investments will grow faster than any other interactive channel through 2019. Here are 5 Twitter Targeting tactics you don't want to miss in 2016. → Read More
5 Steps For Creating A PPC Competitor Strategy
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps. → Read More
How A Lead Gen Strategy Increased PPC Revenue
A case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy. → Read More
How A Lead Gen Strategy Increased PPC Revenue
A case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy. → Read More
5 Ways Conversion Reporting Could Be Misleading Optimizations
Are you confident the conversions being reported in your PPC account are correct? Five areas your PPC accounts could be giving you misleading conversion info. → Read More
PPC Strategy Through Expansion and Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas. → Read More
PPC Strategy Through Expansion and Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas. → Read More
Strategic Tools Your PPC Agency Should Be Providing
Using focus group feedback, we have implemented new processes to create additional value for our clients. → Read More