Susan Berfield, Bloomberg

Susan Berfield


New York, United States

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Past articles by Susan:

How McDonald’s Made Enemies of Black Franchisees

The company, once celebrated in Black entrepreneurial circles, is settling with Black owners who say they were blocked from the best and most profitable locations. → Read More

What Happened When Evanston Became America’s First City to Promise Reparations

A hundred questions have arisen in the Illinois community, including whether the payments should be called reparations at all. → Read More

Who Gets How Much: Big Questions About Reparations for Slavery

A small city agreed almost unanimously that restitution was called for. Then the arguments began in earnest → Read More

A Radical Free-Money Experiment Became Vital When Covid-19 Hit

In California, the city of Stockton is running the first American basic income trial in decades. → Read More

What a 1902 Coal Strike Tells Us About Essential Workers Today

Thousands of miners showed Americans the dangerous, low-paid nature of crucial labor. It helped forge a new kind of social contract—could it happen again? → Read More

Antibody Treatments May Be the Best Hope Against the Virus Until a Vaccine

Regeneron’s drug cocktail could be tested in humans by summer and be saving lives by fall. → Read More

The Failure of the Forever 21 Empire

If the fast-fashion giant is going to survive bankruptcy, its idiosyncratic owners might have to give up control. → Read More

Papa John’s Founder Is at War With His Company

The board is trying to stop the ex-CEO from mounting a comeback after a string of controversies. → Read More

Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon

The big-box retailer doesn’t just want to sell you electronics. It wants its in-home consultants to be “personal chief technology officers.” → Read More

Tears “R” Us: The World’s Biggest Toy Store Didn’t Have to Die

An object lesson in financial mismanagement and miscalculation from the fallen Toys “R” Us. → Read More

The High Cost of Free Speech, From Charlottesville to the Women’s March

The security bill for one smaller rally was $84,281 for body cameras, $14,982 for a chain-link fence, $823 for 250 Chick-fil-A sandwiches for the police ... → Read More

Macy’s Plan to Survive the Retail Apocalypse

Things aren’t great if you’re a department store. → Read More

Fighting the Toxic Nightmare Next Door

A radiation-riddled landfill in St. Louis, Trump’s EPA, and two moms who won’t let it go. → Read More

The Man Who Invented Modern Wellness

Way back in the 1800s, before Deepak Chopra and Dr. Oz and Goop, there was Dr. John Harvey Kellogg. → Read More

Domino’s Atoned for Its Crimes Against Pizza and Built a $9 Billion Empire

The chain is thriving after investing millions in tricked-out delivery vehicles and GPS pie tracking. → Read More

Trump’s Labor Pick Loves Burgers, Bikinis, and Free Markets

The business philosophy and practice of Andrew Puzder. → Read More

The American Dream Supermall: $5 Billion, 5 Governors, 3 Developers, and 15 Years

Chris Christie once called American Dream “the ugliest damn building in New Jersey.” Will it ever open? → Read More

Labor Group Gets IBM’s Watson to Help Walmart Workers

An app from OUR Walmart serves as a mobile employee handbook. → Read More

An Immigrant-Funded Biotech Center in Rural Vermont? What Could Go Wrong?

They were promised green cards if they put $500,000 into Vermont’s poorest region. Now they’re wondering where the money went. → Read More

One Nation Divisible

One nation divisible. → Read More