Susan Berfield
Bloomberg
New York, United States
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Past articles by Susan:
How McDonald’s Made Enemies of Black Franchisees
The company, once celebrated in Black entrepreneurial circles, is settling with Black owners who say they were blocked from the best and most profitable locations. → Read More
What Happened When Evanston Became America’s First City to Promise Reparations
A hundred questions have arisen in the Illinois community, including whether the payments should be called reparations at all. → Read More
Who Gets How Much: Big Questions About Reparations for Slavery
A small city agreed almost unanimously that restitution was called for. Then the arguments began in earnest → Read More
A Radical Free-Money Experiment Became Vital When Covid-19 Hit
In California, the city of Stockton is running the first American basic income trial in decades. → Read More
What a 1902 Coal Strike Tells Us About Essential Workers Today
Thousands of miners showed Americans the dangerous, low-paid nature of crucial labor. It helped forge a new kind of social contract—could it happen again? → Read More
Antibody Treatments May Be the Best Hope Against the Virus Until a Vaccine
Regeneron’s drug cocktail could be tested in humans by summer and be saving lives by fall. → Read More
The Failure of the Forever 21 Empire
If the fast-fashion giant is going to survive bankruptcy, its idiosyncratic owners might have to give up control. → Read More
Papa John’s Founder Is at War With His Company
The board is trying to stop the ex-CEO from mounting a comeback after a string of controversies. → Read More
Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon
The big-box retailer doesn’t just want to sell you electronics. It wants its in-home consultants to be “personal chief technology officers.” → Read More
Tears “R” Us: The World’s Biggest Toy Store Didn’t Have to Die
An object lesson in financial mismanagement and miscalculation from the fallen Toys “R” Us. → Read More
The High Cost of Free Speech, From Charlottesville to the Women’s March
The security bill for one smaller rally was $84,281 for body cameras, $14,982 for a chain-link fence, $823 for 250 Chick-fil-A sandwiches for the police ... → Read More
Macy’s Plan to Survive the Retail Apocalypse
Things aren’t great if you’re a department store. → Read More
Fighting the Toxic Nightmare Next Door
A radiation-riddled landfill in St. Louis, Trump’s EPA, and two moms who won’t let it go. → Read More
The Man Who Invented Modern Wellness
Way back in the 1800s, before Deepak Chopra and Dr. Oz and Goop, there was Dr. John Harvey Kellogg. → Read More
Domino’s Atoned for Its Crimes Against Pizza and Built a $9 Billion Empire
The chain is thriving after investing millions in tricked-out delivery vehicles and GPS pie tracking. → Read More
Trump’s Labor Pick Loves Burgers, Bikinis, and Free Markets
The business philosophy and practice of Andrew Puzder. → Read More
The American Dream Supermall: $5 Billion, 5 Governors, 3 Developers, and 15 Years
Chris Christie once called American Dream “the ugliest damn building in New Jersey.” Will it ever open? → Read More
Labor Group Gets IBM’s Watson to Help Walmart Workers
An app from OUR Walmart serves as a mobile employee handbook. → Read More
An Immigrant-Funded Biotech Center in Rural Vermont? What Could Go Wrong?
They were promised green cards if they put $500,000 into Vermont’s poorest region. Now they’re wondering where the money went. → Read More
One Nation Divisible
One nation divisible. → Read More