Barb Mosher Zinck
diginomica
Toronto, ON, Canada
Contact Barb
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Barb:
Five B2B marketing trends that buck traditional tactics
Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn. → Read More
Human storytelling - bringing trailblazing content to life at Dreamforce
Sound Off helps highlight Trailblazers at Dreamforce through human storytelling. → Read More
Adobe Summit 2021 - how Marketo Engage connects into the Experience Cloud and what's next
Two years after acquiring Marketo, the B2B marketing automation platform is fully integrated into Adobe's product architecture and continues to evolve → Read More
Personalization is not dead
Is personalization dead? Gartner made that claim. The truth is that brands struggle with personalization, but there is also progress on how to get it done. Here's what my latest round of interviews revealed. → Read More
Why we still have work to do on content marketing programs
How many years have we been talking about content marketing now? It doesn’t really matter, because like all marketing strategies, content marketing is constantly evolving, and some brands are getting better at it all the time, while others struggle. In the 2019 Content Fitness Report from Heinz Marketing and PAN Communications we find this mixture of good and not so good results. There are many… → Read More
How do we build a next generation digital marketing strategy?
Another year, another polish of that digital marketing strategy. But what should that strategy be? It's not as straightforward as it sounds. → Read More
Optymyze ABM program focused on high-intent audiences
Focus on the right accounts and pass on qualified leads to sales - ABM might be the answer. → Read More
Forget celebrity influencers - reach micro-influencers who impact your brand
Celebrity endorsements may not have the traction we think - fake followers included.Takumi thinks it has found a better way - with micro-influencers. → Read More
PwC says its Digital Accelerators will future-proof the workplace
The PwC Digital Accelerator program is part of an ambitious digital skills initiative that touch all 50,000 of PwC's employees. So how well is it working? → Read More
Sitecore takes on Adobe with latest release + major DAM acquisition
Sitecore's 2018 Symposium brought news items, from Sitecore's acquisition of DAM player Stylelabs to a deeper integration with Salesforce Marketing Cloud. → Read More
Thinking about that elusive target
You've got good content? Check. Great customer experiences? Maybe. But how much of that effort is getting lost in a content lake that can't be navigated? → Read More
News analysis - how Liferay plans to build complete customer experiences with Triblio on board
On the surface, Liferay's move to take controlling interest in Triblio is surprising. But as Barb Mosher Zinck explains the logic in her CEO interview. → Read More
Meaningful personalization – are you there yet? A look inside Sailthru’s Personalization Index
Sailthru ranks the top 100 brands on their Personalization Index. And how can brands improve? Barb shares her chat with Sailthru CEO Neil Lustig. → Read More
Has GDPR changed marketing?
GDPR is a wakeup call to marketing and beyond. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here. → Read More
How Pulse is crowdsourcing the wisdom of the CIO
Pulse, a Quora-like crowdsourcing community for CIOs, helps executives compare notes about partners and implementations. Here's how they do it. → Read More
From customer support to customer experience, are we ready?
Barb Mosher Zinck shares tips from CloudApp on turning customer support into a competitive edge. Yes – the art of the customer service chatbot is covered. → Read More
How Lightstreams is putting the privacy back into blockchain
Enterprise blockchains face obstacles, including privacy. Barb Mosher Zinck previews Lightstreams, a specialized blockchain that addresses privacy head on. → Read More
Adobe report analysis - email is still #1, but a cross-channel strategy is more important than ever
Yes, email marketing still has the edge. But as Adobe's 2018 Consumer Email Survey shows, that's starting to change. Barb Mosher Zinck has a first look. → Read More
SundaySky wants you to create truly personalized videos
SundaySky thinks they've advanced what's possible with personal videos on the fly. Barb takes a closer look - and gets her own personalized video. → Read More
Design thinking – a practitioner’s practical perspective
When designing software, organizational thinking needs to be customer-led and with a view to how the end product is going to be used. → Read More