Laura Petrolino
Spin Sucks
Portland, ME, United States
Contact Laura
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Laura:
65 Questions to Improve Your Social Media Presence Today
Clean up your social media presence and improve your results with this social media focused business spring cleaning checklist. → Read More
Remove These Filler Words to Improve the Success of Your Content
These common filler words in writing distract your reader from your message. Remove them to improve the success of your content. → Read More
12 Days of Christmas: Five Rules of Effective Storytelling
Follow these five rules to create compelling, effective storytelling strategies that produce real results for your organization. → Read More
GDPR Compliance: Everything Communicators Need to Know
Two GDPR compliance experts answer questions around GDPR and communications and explain how to use it as an opportunity to reach your organization's goals. → Read More
The ABCs of Web Marketing for Communications Pros
Here is the ultimate list - the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up. → Read More
12 Days of Christmas: Nine Phrases That Should be Banned
The Spin Sucks community agrees these nine phrases that should be banned. Learn what the most hated phrases of the year are and why you shouldn't use them. → Read More
12 Days of Christmas: Five Must-Have Productivity Tools
We can't give the gift of time, but these productivity tools will maximize the time you have. Laura Petrolino shares the favorites of the Spin Sucks team. → Read More
12 Days of Christmas: Change One Habit in 2018
Want to make sure you accomplish all the goals you've set for 2018? Learn how and why changing habits will create a productive and successful new year. → Read More
Four Examples of Social Media Storytelling to Inspire Your Next Campaign
These four examples of social media storytelling will inspire you to use your shared media platforms to create compelling and effective stories. → Read More
Optimize Your User-Generated Content Campaign with The PESO Model
Your user-generated content campaign shouldn't be confined to social media alone. Use the PESO model to maximize the success of your UGC campaign. → Read More
How to Create Successful User-Generated Content Campaigns
Create successful user-generated content campaigns for your business with this step-by-step guide. Every business can leverage UGC to drive sales. → Read More
Four Communications Lessons from Abraham Lincoln
For Abraham Lincoln, communication was an art and a powerful tool. Use these four communications lessons to improve the effectiveness of your own efforts. → Read More
On-The-Job PR Training: Four Lessons from Four Years at Spin Sucks
Make PR training a part of your job. These four lessons are important to every PR professional and can be integrated into your day-to-day work life. → Read More
Eight Halloween Costumes for the Communications Professional
Every communications professional knows finding the right Halloween costume is key. This handy guide will help you express yourself and stay "on message." → Read More
How to Protect Your PR Plan Against the Forces of Evil
These five forces can make or break your PR plan. Learn how to build it to work with them vs. against them, and successful drive your goals. → Read More
PR Plan Dos and Don'ts: Eight Ways to Maximize Your Results
These eight dos and don'ts will maximize the results of your PR plan and help you avoid the most common traps PR pros make. → Read More
How to Create a Successful PR Plan in Five Steps
These five steps will help you create a successful PR plan. One which leverages the PESO model to drive and convert leads and create real business results. → Read More
FTC Disclosure: The Latest Guidelines for Social Media Influencers
As influencer marketing grows in scope and power it's crucial to stay current on the FTC disclosure guidelines which affect your social media influencers. → Read More
The Four Steps Necessary for Successful Client Onboarding
These four steps are necessary for successful client onboarding, long-term client relationships, and organizational growth. → Read More
Drain Your Bucket: How to Cope with Work-Related Stress
Work-related stress is a necessary part of any PR pros career. Learning how to understand and manage it is crucial for your success. These tips will help. → Read More