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Paige Winter lost her leg and several fingers in a shark attack, but her father was able to save her by punching the creature in the nose. While swimming at a North Carolina beach, a 17-year-old girl ... → Read More
The light-hearted Instagram war between John Stamos and The Jonas Brothers is back with another installment. John Stamos and The Jonas Brothers are at it again. The popular band and the Fuller House ... → Read More
From arguments to sweet moments, the royal biographer offers an inside look at the famed marriage of Prince William and Kate Middleton. Ever wonder what Prince William and Kate Middleton’s ... → Read More
Actor Ashton Kutcher will take the stand in the alleged murder case that resulted in the stabbing death of his friend, Ashley Ellerin. Ashton Kutcher will take the stand against alleged serial killer ... → Read More
An inventive list of summer-themed subject lines that you can draw inspiration from. → Read More
Use the hot, new mobile game, Pokemon Go, to increase sales at your business. Here's how. → Read More
From ribbon-cuttings to charity auctions, every business wants to draw a crowd to its event. Here are a few tips to spread the word quickly and easily. → Read More
Have a look at our list of last-minute Black Friday ideas to make sure your business brings in the bucks. → Read More
Check out these four hassle-free emails marketing campaigns that can increase customer engagement and boost sales. → Read More
Social Media Published on September 23rd, 2014 | by Lisa Furgison 0 Saucy Tips to Boost Sales via Pinterest Lea Richards has a unique title and a unique business. She’s the “Head Hog” at Pig of Month BBQ, an LA and Ohio-based business that ships must-eat barbecue meats to a customer’s door. The business was inspired by her family’s quest to find the perfect barbecue. After dozens of trips,… → Read More
Email Marketing Published on April 2nd, 2014 | by Lisa Furgison 0 5 Ways to Take Privacy Seriously with Your Email Marketing Information is power. This phrase is especially true when it comes to marketing. The more information you have about your customers, the more targeted and effective your email marketing can be. According to the Direct Marketing Association, 90 percent of executives depend… → Read More
Email Marketing Published on February 9th, 2015 | by Lisa Furgison 0 3 Emails You Should Be Sending But Aren’t When it comes to email marketing, many small business owners rely on only a few emails to try to accomplish goals. While newsletters, event emails and offers are your email bread and butter, it’s important to have a variety of email types in the mix. To keep you from getting in a… → Read More
Email Marketing Published on May 5th, 2014 | by Lisa Furgison 1 5 Elements of an Effective Call to Action A call to action – every email’s gotta have one. After reading your email, your recipients should have a clear idea of what to do next. Without a call to action, you leave ‘em hanging. But you can easily avoid that problem by creating an effective call to action. How? For starters, there… → Read More
Email Marketing Published on May 28th, 2014 | by Lisa Furgison 1 It’s the Law: 7 Email Marketing Rules You Should Know Did you know there’s a law about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. Don’t worry though,… → Read More
Social Media Published on March 24th, 2015 | by Lisa Furgison 0 5 Unconventional Ways to Create Videos That Engage Facebook Fans Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators… → Read More
Email Marketing Published on August 18th, 2014 | by Lisa Furgison 0 A Fundamental Guide to Email and Social Media Marketing for Non-Profits As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Like most non-profits, you’re probably doing all of this with limited staff and a tight budget. Fortunately, email and social media marketing are great… → Read More
Email Marketing Published on April 13th, 2015 | by Lisa Furgison 0 4 Lessons Game of Thrones Can Teach You About Email Marketing Many Game of Thrones fans are still reeling from the season premiere. The much-anticipated fifth season of the hit HBO show is known for its twisting plot lines and conniving characters, but it can also teach us a thing or two about email marketing. Sure, email… → Read More
10 DIY Ways to Get More Visits to Your Website Every business needs a website to survive, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. What business wouldn’t want to increase visits? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue. However, you might be stumped on how… → Read More
Email Marketing Published on May 12th, 2014 | by Lisa Furgison 0 Show ‘em What You’ve Got – Send These Demo Emails Today Wouldn`t it be great if you could give everyone a demo of your product or service? You can through email! “Product use” emails or “product demo” emails are some of the most effective ways to teach people about the products and services you offer. Jeff Kear, who owns an online… → Read More
Social Media Published on November 26th, 2014 | by Lisa Furgison 0 How a Small Business Owner Turns Instagram Followers into Customers Small businesses are flocking to Instagram to create an album of marketing eye candy. While this visual channel is a great engagement tool, can your social audience actually become paying customers? Yes. Kate Marie Grinold Sigfusson, the owner of luxury baby… → Read More