Adam Tassle Gerschel-Clarke
Sustainable Brands
United Kingdom
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Past articles by Adam:
Sustainable Extravagance: Kering Calls for Collaboration to Change Paradigm in Luxury Goods
Luxury goods and responsible consumption need not be contradictory terms — that was the core takeaway from a livestream Q&A held earlier this week by Kering, parent company of brands such as Gucci, PUMA, Balenciaga, Stella McCartney and Alexander McQueen. The event marked the launch of a new report, which details the company’s progress on its 2012-2016 sustainability goals, and also areas in… → Read More
Enrich Not Exploit: The Business Case for Bold Commitments
Last month, on the eve of its 40th anniversary, The Body Shop launched its new CSR strategy, ‘Enrich not Exploit.’ I spoke with Jessie Macneil-Brown, The Body Shop’s Senior Manager for Campaigns & Corporate Responsibility, and Head of Ethical Trade Mary Teakle, to find out how aiming to become the ‘world’s most ethical and sustainable global business’ can help drive business forward. → Read More
The Modern Slavery Act: Why Inaction May Be Commercial Suicide
Since October, the UK Modern Slavery Act has required all commercial organisations with turnovers greater than £36 million, and with a presence in the UK, to publish an annual statement detailing the steps they are taking to ensure that slavery and human trafficking are not occurring within the business itself, or in its supply chain. A panel debate last week discussed why this remains a pivotal… → Read More
Simplifying Social Impact: Engagement Is the Route to Business Benefits
The theme at last week's Sedex Supply Chain Sustainability Conference was ‘simplification.' A panel featuring practitioners from The Body Shop and Beyond Business aimed to dispel some of the confusion surrounding the measurement of social impact, present the business case for social investment and highlight the importance of engagement in social projects. → Read More
Kolster: Brands of the Future Will Lead by Challenging Sustainability Narrative
I sat down recently with Thomas Kolster, author of Goodvertising, to get his views on his key focus areas for the year ahead, explore the changing role of ‘advertising for good,’ and discuss the sustainability landscape in Scandinavia, where Sustainable Brands’ new Northern European conference will take place later this year. → Read More
The 'Awareness' Trap: Why Most Companies Are Failing to Change Consumer Behaviour
Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting. “If these businesses say they are trying to help consumers be more sustainable purely through raising awareness, in a way that’s just another form of greenwashing,” she asserts. → Read More
Carlsberg: How Engagement Is Key to the Success of Sustainable Packaging
In one of the highlights of the SB’16 Copenhagen preview event in Denmark last week, Simon Hoffmeyer Boas, Sustainability Director at Carlsberg, introduced the beer giant’s pioneering new packaging solution, The Green Fibre Bottle. Away from the stage, Boas took a moment to discuss the challenges of sustainable packaging and the importance of consumer engagement to the development and success of… → Read More
'Peak Stuff': Why IKEA Is Shifting Towards New Business Models
Last month, IKEA’s Chief Sustainability Officer, Steve Howard, raised eyebrows at a panel debate by suggesting that as a global community we have reached the point of ‘peak stuff.' Last week, IKEA’s Sustainability Manager Jonas Engberg spoke to Sustainable Brands about the concept of ‘peak stuff’ and outlined how IKEA’s exciting new business strategy better reflects a shifting consumer landscape… → Read More
Religious Fervour, 'Green Giants,' Heartfelt Communication Abound on #SB15London, Day 2
On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London, which included stirring presentations from Dr. John Izzo, IBM's Paul Chong, Terracycle's Tom Szaky, Prince Ea and author Freya Williams. He began by highlighting the transitionary power of sustainable brands. → Read More