Scott Sims
Social Media Today
Dallas, TX, United States
Contact Scott
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Scott:
7 TED Talks Every Social Media Marketer Needs to Watch
These seven TED Talks are an excellent way to get new ideas, learn best practices, and fine-tune existing strategies. → Read More
12 Facebook Tips You Might Not Know About
Here are some key ways you can use Facebook tools and ad options to best effect. → Read More
13 Facebook Hacks You Probably Didn’t Know About
With 2 billion monthly active users, Facebook reigns as the number 1 social media platform. Especially if you want to increase the visibility of your brand, no other social media site compares. Becau… → Read More
7 Tips for Using Emojis in Social Media Marketing
Here are some key tips on using emojis in your social media marketing campaigns. → Read More
7 Tips for Using Emojis in Social Media Marketing
With 92 percent of the online population using emojis, it makes sense for marketers to get in on the action. Emojis allow you to speak the same language as your customer base, and they make your soci… → Read More
9 LinkedIn pro tips for small businesses
LinkedIn can be a powerful platform for small businesses. Learn nine tips to position you and your business as an industry leader. → Read More
How to Choose a Social Media Management Tool [Infographic]
Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. Companies don’t drive leads or make money by curating three relevant… → Read More
Top 12 social media monitoring tools
For small businesses, social media can be overwhelming. These 12 tools, though, will provide vital data so you can plan a successful strategy. → Read More
12 of the Best Social Media Monitoring Tools to Consider
The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have t → Read More
Top 13 Social Media Monitoring Tools (2017)
The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. When you have the… → Read More
Using Micro-Influencers to Improve Your Brand on Instagram
For decades, word-of-mouth promotion has been a substantial contributor to all kinds of business successes. The biggest issue about this type of marketing is the lack of a system to measure results a… → Read More
The Ultimate Cheat Sheet for Facebook Image Sizes [Infographic]
If you are looking to attract the largest audience to your Facebook page or ad, whether you are looking to promote your business or service, the single most important thing you can do is ensure that… → Read More
22 Snapchat Tricks You Didn’t Know Existed
Snapping and sending pics is easy - become a Snapchat super user by incorporating these ideas into your stories each week. → Read More
Complete Guide to Using Instagram to Grow Your Business
Visuals play an important role in marketing. They appeal to customers and increase engagement. Hence, Instagram is the perfect platform for any successful Internet marketing campaign. Unfortunately,… → Read More
Facebook Launches Journalism Project to Battle Fake News
As we all know, Facebook is one of the primary platforms where people connect with each other to catch up and be entertained. Because of its audience’s interest in a variety of media, Facebook by d… → Read More
9 LinkedIn Tips for Small Businesses
According to Statistica, 467 million people used LinkedIn in Q3 of 2016. That makes LinkedIn an important platform for small business owners. Of course, simply accessing the site isn’t enough. You… → Read More
4 Powerful Instagram Analytics Tools That Yield Massive Results
Although Marketers love using Instagram to promote products, they are disappointed with the site’s analytics. That’s about to change. Instagram is rolling out a suite of tools that will benefit m… → Read More
New to Social Media Marketing? Follow These 10 Lessons to Get Started
Useful for beginners in order to maximize the effectiveness of social media efforts. → Read More
50 Acronyms Social Media Professionals Must Know
In social media, acronyms are both common and useful. They enable the delivery of complex messages with just a few keystrokes. The real challenge is being → Read More
A Four-Step Process for Creating Compelling Content for Your Audience
Content - Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong processor, worse, no process at ... → Read More