Kevin Allen
PR Daily
Sarasota, FL, United States
Contact Kevin
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kevin:
What is the best time to post social media?
Different platforms have different user patterns. See this guide for the peak engagement hours for each of the major social media outlets. → Read More
7 ways to repurpose your old content
It’s a constant struggle to keep your channels flowing with stories and tips. Here are some ways to get more mileage out of previously published content. → Read More
How to avoid boring your audience
The first rule of content creation should be to keep the viewer’s interest. See this infographic for a rundown of rules to avoid putting your audience into a coma. → Read More
Brands push back against ‘Saturday Night Live’ caricatures
Being the target of parody can be humiliating or even damaging for your brand. What is the right way to combat negative stereotypes about you in pop culture? → Read More
5 tips for creating a stellar sales page
Marketing jargon is easily written, but kills customer engagement. Here is how to create content free of hackneyed hyperbole and cliché calls to action. → Read More
What content should be made into videos?
As the pivot to video consumes social media channels, it can be a challenge for organizations to make quality products for their channels. Here is how to get the most from your videos. → Read More
Milestones: Untapped social media opportunities
As users continue to share major life events on social media, brands can use these announcements for engagement and reach according to a new study. → Read More
15 tips for writing faster
The craft of writing can be a tradeoff between quality and quickness. This infographic has techniques for boosting your daily word count—without getting sloppy. → Read More
Electronic Arts slammed by customers on Reddit
The video game developer was hoping to engage fans of its new Star Wars product in the popular online forum. Their efforts became the most disliked post in Reddit history. → Read More
Taylor Swift’s lawyers douse an online flare-up with kerosene
A low-profile blogger questioned the pop singer’s politics—specifically an apparent leaning to the hard right—and her legal team pounced. That roused the ACLU, and a national battle arose. → Read More
Lessons from CMA’s attempt to silence reporters
The biggest awards night in country music wanted to set the tone for interviews and protect its stars from loaded political questions. Neither the singers nor the press were happy about it. → Read More
Digital PR pros’ toughest challenges
Yesterday’s industry struggles are old hat for many communicators. Here’s an updated list of frustrations that keep PR pros up at night. → Read More
Are old-school media channels back from the dead?
This infographic lists PR and marketing channels many believed to be moldering in their grave—but they’re walking again. → Read More
How and why to boost customer satisfaction online
Social media platforms have offered people a way to complain about experiences that don’t meet their expectations, but you can use it as an opportunity to make things right. → Read More
Starbucks whips up spooky thrills with Zombie Frappuccino
After the tremendous success of the Unicorn-themed beverage, the coffee chain is attempting to catch viral success again this Halloween. → Read More
Tech influencer apologizes and resigns amid sexual harassment claims
Robert Scoble is facing mounting criticism after allegations that he inappropriately interacted with women at events and more over the past decade have surfaced. → Read More
10 ways brand managers can prepare for the holidays
Halloween hasn’t yet arrived, but PR and marketing pros should already be thinking about their Christmas and New Year campaigns. This infographic shares several tips to implement. → Read More
Snap offers up its dancing hot dog for Halloween
The parent company of the social media app hopes the move can boost its popularity—and revenue. → Read More
Why LinkedIn is a hot spot for communicators
The social platform has always catered to those looking for career advancement opportunities, but its content and influencer offerings are making more users flock to it. → Read More
Swedish train operator names new line ‘Trainy McTrainface’
The moniker came from a poll of Swedish citizens and nabbed 49 percent of the votes. It’s not the first time the organization has embraced jokes, however. → Read More