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Search engine optimization is one of the foundational pillars of a well-rounded digital marketing strategy. When you optimize your entire digital presence to rank higher in the organic search results, you are effectively improving your digital reach and appealing to your online audience in order to spark engagement and inspire trust and even brand loyalty. Now, even though it’s important to rank… → Read More
Living in this digitally-dominant time of ours means that many brands depend almost exclusively on digital marketing campaigns. They are low-cost, many are free, easy to monitor and set up, and the channels for marketing your business online are practically endless. That level of digital abundance makes it a no-brainer for business owners to invest in this aspect of growth, rather than… → Read More
What would you say makes your business notable enough to stay in the hearts and minds of your customers? Would it be the perfect product or service that you provide? The immaculate website? The curious content you use to educate your audience? The engaging social media presence? Or perhaps your innovative edge? Most businesses agree that all of the above is vital for any brand to stay relevant… → Read More
The Customers 2020 Report states that by the year 2020, customer experience will take its rightful place as a key brand differentiator. This comes as no surprise, especially if we take into account the rise in today’s customer-centric culture. Customer experience is a determining factor that builds a bridge between a business and its customers, thus being one of the major pillars when it comes… → Read More
Statistics show that 96% of customers believe that customer support is a significant brand loyalty factor. Moreover, 70% of them have already chosen a company with spotless customer service. In the competitive SaaS ecosystem, where the number of your competitors is constantly growing, providing exceptional customer support is the only way to attract new customers and retain existing ones. Here… → Read More
Let these fundamental elements define your digital strategy in order to create a wining online presence and stay one step ahead of the competition. → Read More
In the modern business world, whether you’re running a brick-and-mortar retail store or an online company, customer experience will shape and even define the future of your brand. No matter how flashy your visuals may be or how amazing your products are, if your customers aren’t satisfied with the level of service, or if the landing page is not optimized correctly for maximum engagement, you… → Read More
In the modern business world, whether you’re running a brick-and-mortar retail store or an online company, customer experience will shape and even define the future of your brand. No matter how flashy your visuals may be or how amazing your products are, if your customers aren’t satisfied with the level of service, or if the landing page is not optimized correctly for maximum engagement, you… → Read More
Need a more powerful website that converts and brings value? Check out these 4 tips and make your link building strategy a success. → Read More
Today, voice search is becoming increasingly popular as many people find it more convenient to use voice to research what they need online → Read More
If you use these seven tools for branding in a coherent and consistent manner, then be certain that your brand identity will greatly increase. → Read More
Retargeting is one of the best and most effective tactics for improving your conversion rates, and here’s how to make the most of it. → Read More
With the continuous rise of data breaches, cybersecurity has become the most significant feature of ecommerce. Unfortunately, most businesses don’t understand that yet. The KMPG report says that 51% of small businesses believe that no one would go after them. That’s exactly what makes them an easy target. Not investing in the right cybersecurity technologies and measures, they put both… → Read More
In today’s hyperconnected world, communication cannot be observed in a vacuum. The rise of sophisticated mobile devices, fast internet connections, chat apps, video messaging tools, and project man… → Read More
When the topic of customer satisfaction arises, the modern mindset leaps immediately to the traditional retail realm of B2C relationships and starts compiling all the exciting new ways to keep track of, as well as boost their success. Yet, this same mindset is becoming increasingly essential in the world of B2B, since a customer-focused approach dictates the long-term success and the quality of… → Read More
Whether you’re analyzing off-page backlinks or developing a content marketing strategy, these tools will help you focus on the aspects of your job that really matter. → Read More
Whether you’re analyzing off-page backlinks or developing a content marketing strategy, these tools will help you focus on the aspects of your job that really matter. → Read More
What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach … → Read More
Creating a consistent brand image and communicating a consistent brand message are vital in showing that your brand is dedicated to delivering exactly what they need. → Read More
Impactful social media marketing is all about intent, purpose and making the most of all the data you have to work with. → Read More