Derek Overbey
VerticalResponse
San Francisco, CA, United States
Contact Derek
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Derek:
Sign-Up Forms Can Be An Important Piece of Your Email Marketing Program
Getting people to receive your communication is critical to a successful email marketing program. Sign-up forms are a great way to make that happen quickly. → Read More
Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success
More important than having a snazzy booth is how you present your business. These easy to implement tips can make sure you put your best foot forward. → Read More
Holiday Fun Facts to Share on Social 2015 Edition
Want to drop some great holiday knowledge on your Twitter following? We make it easy by doing all the research for you. → Read More
Understanding Your LinkedIn Company Page Analytics
Understand the data behind your LinkedIn Company page. Keeping an eye on these analytics helps you grow your audience and offer content they find interesting. → Read More
How to Use the VerticalResponse Email Editor to Make Your Emails Shine [VIDEO]
The new content blocks inside the VerticalResponse email editor bring even more awesome to the table. → Read More
VerticalResponse Blog » 6 Tips for Creating Compelling Email Subject Lines
Email Marketing Published on March 27th, 2015 | by Derek Overbey 0 6 Tips for Creating Compelling Email Subject Lines Thousands of emails flow through the Internet every day. That’s why it’s critical to have a compelling email subject line. In this video, our email pros highlight six email subject line writing tips to help your subject lines stand out in your subscribers’ inboxes. © 2015,… → Read More
How to Use Follow-Up Emails to Get More Opens [VIDEO]
Watch this video on how to use automated Follow-Up Email feature to get more opens and reach more people the second time. → Read More
Kickbox Revs Up VerticalResponse [VIDEO]
This episode of Tips in 2 shows how our integration with Kickbox allows VerticalResponse customers to easily "cleanse" their email lists. → Read More
How to Use Twitter's New Video Response Function [Video]
Twitter just made it easy to leverage video to interact with your audience. Our latest episode of Tips in 2 shows you how. → Read More
10 Questions to Ask In Your Business Demographics Survey
Having a better understanding of your customers is critical for success. Here are 10 questions to include in your business demographics survey → Read More
How to Create a Call-to-Action on Your Facebook Page [VIDEO]
The aptly named call-to-action is a new feature that allows people who visit your Facebook page to take one of seven different actions by clicking a button → Read More
3 Things to Think About Before Crafting an Email
We share three things to get you on the road to success before you start crafting your email → Read More
Responsive Design and How It Impacts You [VIDEO]
In this 2-minute video, we discuss responsive design and demo how responsive emails look from your VerticalResponse account. → Read More
How to Build Your Social Media Audience from the Ground Up |VerticalResponse Blog
Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. The same goes for social media. → Read More
Find out How Much Traffic Pinterest Drives to Your Site (Video) |VerticalResponse Blog
Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you're getting from it? We show you how to find out in this short video. → Read More
Facebook Boosted Posts: 3 Ways to Target Your Audience
Facebook now allows advertisers to choose from three targeted audience options for boosted posts. Which one's best for you? Let's find out: → Read More
5 Tips to Get Social with Your Customer Serivce
People turn to social media to resolve their customer service needs. Here's how to do it correctly: → Read More
How to Set up LinkedIn Sponsored Updates
LinkedIn's focus on content marketing includes the option to sponsor updates, which should be part of your social media strategy. Here's how to set them up: → Read More
Advice from a Social Pro: Building an Engaged Social Audience (Video)
Building an engaged social audience is something any small business can do. Listen as our special guest, Ted Rubin, shares some practical advice on making it happen. → Read More
How to Build Public Relations Media List [Video]
If you want to get your news heard, you need to know the right people to get it out there. This is where building a great public relations media list comes into play. → Read More