Michael Plimsoll
MyCustomer.com
United Kingdom
Contact Michael
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Michael:
Examining stage three of the customer journey: Multichannel simplicity
Welcome to this third installment of my series on the customer journey. In the first article of this series, we covered the awareness stage of the customer journeys, exploring retargeting and data integration across platforms. In the second article, we examined the acquisition stage, in which the data from the awareness phase can help “close the loop” between offsite and onsite experiences. But… → Read More
The next stage of the customer journey: multichannel simplicity
Welcome to this third installment of my series on the customer journey. In the first article of this series, we covered the awareness stage of the customer journeys, exploring retargeting and data integration across platforms. In the second article, we examined the acquisition stage, in which the data from the awareness phase can help “close the loop” between offsite and onsite experiences. But… → Read More
The customer journey stage 2: acquisition
Welcome back to my series on the customer journey. In Adobe’s most recent annual EConsultancy Survey, the majority of financial services executives said their top priority this year is to grow their client base. The percentage of sales these companies aim to make digitally has also increased—by a full 33 percent over the next 3 years. In short, customer acquisition is a massive priority right… → Read More
Examining stage one of the customer journey: Awareness
Welcome back to my series on the customer journey. As I explained in the intro article, the traditional sales funnel model is no longer valid. We now need to look to the consumer’s state of mind—that is, which stage a given customer has reached in his or her own unique journey. The first stage in that journey is awareness—the customer is becoming aware of your brand and is starting to consider… → Read More
Why the customer journey is replacing traditional sales funnels
A clever ad campaign is no longer enough. Nor is one channel enough to deliver a great customer experience. You have to deliver that experience across all channels. That means it’s up to your company to deliver an engaging customer journey across every device, every touchpoint, and every screen your customers choose to use, in a consistent way. At each stage of that journey, you’ll be dealing… → Read More
The customer journey and how it's replacing traditional sales funnels
A clever ad campaign is no longer enough. Nor is one channel enough to deliver a great customer experience. You have to deliver that experience across all channels. That means it’s up to your company to deliver an engaging customer journey across every device, every touchpoint, and every screen your customers choose to use, in a consistent way. At each stage of that journey, you’ll be dealing… → Read More