Kara Chin
Advertising Age
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Past articles by Kara:
Retail Like You've Never Seen It Before
There is an inescapable power shift taking place in retail and it’s affecting every corner of the landscape. By the time a consumer enters a store, there’s a good chance he knows more about the product he wants than the sales person peddling it. Many consumers are "showrooming," visiting a store only to touch and feel a product they plan to purchase online for the cheapest price, delivered the… → Read More
Marketer's Playbook: Brick-and-Mortar Armageddon
Ask any retail expert and they will tell you, the future of brick-and-mortar is about more than shopping. That insight drove former consultant Rachel Shechtman to open what she calls a “physical retail media outlet” named Story. Brands pay at least $400,000 to sponsor the 2,000 square-foot store located at 144 Tenth Ave. on the far west side of Manhattan for four to six weeks. Brands use the… → Read More
Marketer's Playbook: The Truth Behind The Unstore
Retail giants from Sony, Apple, Samsung and Fuji are betting the future of brick-and-mortar has little, if anything, to do with actually selling product on site. In fact, higher-ups at Sony Corp. in Japan had one demand for its retail outlet located at the base of its new Manhattan headquarters called Sony Square NYC: make it flexible. With its magnetic wall panels, hidden LED TVs and removable… → Read More
Marketer's Playbook Video: The Truth Behind the Unstore
Sony, Apple, Samsung and Fuji are betting that the future of brick-and-mortar has little, if anything, to do with selling product on site. → Read More
Marketer's Playbook Video: The Truth Behind the Unstore
Retail giants from Sony, Apple, Samsung and Fuji are betting the future of brick-and-mortar has little, if anything, to do with actually selling product on site. In fact, higher-ups at Sony Corp. in Japan had one demand for its retail outlet located at the base of its new Manhattan headquarters called Sony Square NYC: make it flexible. With its magnetic wall panels, hidden LED TVs and removable… → Read More
Transgender Athlete Chris Mosier Shows 'Unlimited' Courage in Nike Ad
Watch new releases from Nike, Visa, QVC, Zoho and JCPenny. → Read More
Samsung's Galaxy Note 7 Steamrolls Olympics Ad Campaigns on Viral Chart
Despite a bevy of Rio campaigns playing online, one way or another Samsung's iris-scanning smartphone racked up the most views. → Read More
Christoph Waltz Mocks Multi-Tasking Americans in New Samsung Ad
Watch new releases from Clash Royale, Samsung, United Airlines, Apple and Jordan. → Read More
Brooke Burke-Charvet 'D'Lites' a Fan in New Skechers Spot
Watch new releases from Kohl's, Skechers, Folgers, Chevrolet and Citi. → Read More
Campaign of the Year, Digital, Gold: Baldwin&, Krispy Kreme's 'World's Tastiest Coupon'
'World's Tastiest Coupon' for Krispy Kreme (Baldwin&) Credit: Krispy Kreme To create Krispy Kreme's "World's Tastiest Coupon" campaign, Raleigh, N.C.-based Baldwin& asked itself what a Krispy Kreme coupon would look like. The answer: edible. The coupon, disguised as a video, contained a barcode created from a waterfall of glaze dripping onto Krispy Kreme doughnuts. The coupon trended on… → Read More
Geico Knows You're Not Race Car Driver Casey Mears
Watch new releases from DirecTV, Mobile Strike, Target, Arby's and Geico. → Read More
Small Agency of the Year, Campaign of the Year, Pro Bono, Silver: Terri & Sandy
'Educating the Exceptional,'Terri & Sandy for Bridges Academy Credit: The Bridges Academy Terri & Sandy's "Educating the Exceptional" campaign was inspired by an 11-year-old special-needs boy named Eli. The campaign focused on the potential of students at Bridges Academy, a school in L.A. dedicated to teaching Eli and children with similar challenges. "Their campaign delivered on all the… → Read More
Small Agency of the Year, Culture, Silver: Adlucent
Adlucent Credit: Adlucent Based in Austin, Texas, Adlucent is a digital marketing agency focused on retail -- and getting the right fit for employees. The shop has 86 staffers and last year's gross revenue was $16.2 million. Its rigorous recruiting process has 35 steps and includes an eight-hour take-home assignment. "We're trying to find that diamond in the rough," said CEO Michael Griffin. "We… → Read More
Small Agency of the Year, 11-75 Employees, Silver: Chandelier
The Chandelier team on a reward trip to Japan. Credit: Chandelier Chandelier Creative is based in New York City and Los Angeles. The agency generated $39.3 million in gross revenue last year and projects $42.9 million for 2016. Its team of 38 employees was behind campaigns for Target's Lily Pulitzer line and the Old Navy Black Friday "Overnight Millionaire," among others. "A lot of what we've… → Read More
Small Agency of the Year, West, Silver: Duncan/Channon
The team at Duncan/Channon Credit: Duncan/Channon Duncan/Channon specializes in launching or relaunching brands, work it has done for Hard Rock Cafe and Esurance. "We've always gone beyond the campaign, the marketing, the brief to get down to the brand underneath," said CMO and partner Parker Channon. "We're good at collaborating with clients to get to that level." With 60 employees, the agency… → Read More
Small Agency of the Year, Midwest, Gold: Solve
The team at Solve Credit: Solve As its name implies, Solve is a solution-focused agency. It was founded in Minneapolis by CEO John Colasanti along with three other partners in 2011 and currently has 44 employees. "We focus on solving a client's problems versus selling them departments and integrated services," said Mr. Colasanti. The agency's gross revenue was $6.8 million last year and top… → Read More
Electrolux North America Marketing Agency Review
Electrolux North America announced today that it will conduct a marketing and agency review to better engage consumers and to help it become a major innovator in the appliance industry. John Weinstock Credit: Electrolux "As a company, Electrolux strives to be at the forefront of innovation and design," John Weinstock, senior vice president of marketing for Electrolux North America, said in a… → Read More
Serena Williams, Usain Bolt Kid Around in New Gatorade Ad
Watch new releases from Gatorade, FIAT, belVITA, McDonald's and Joe's Crab Shack. → Read More