P. J. Bednarski
MediaPost
New York, NY, United States
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Past articles by P.j.:
Miller Plans To Launch Competing Seltzers Into 'Oblivion' 05/11/2021
"Miller is unapologetically 'about' beer. The only way we will ever launch a seltzer is if we're launching it into oblivion," says company VP. → Read More
New Fitbit Campaign Fits Times: It's All About Managing Stress 04/30/2021
The "Fit Yourself In" campaign drives home its applications as a holistic self-care device that goes beyond physical heartbeats. → Read More
What's A Beer? Anheuser-Busch Suit Re Corona Seltzer Poses Question 02/18/2021
Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no. → Read More
Will 2021 Bring Return To Party Time For Alcohol Brands? 01/20/2021
Jefferies financial services predicts "pent-up demand" will lead to a "roaring recovery" for companies that rely on consumers going out for fun. → Read More
The Media Value Of @realDonaldTrump's Last 30 Days 01/14/2021
The Media Value Of @realDonaldTrump's Last 30 Days - 01/14/2021 → Read More
T-Mobile Offers Free Replacements For Older Phones That Won't Work In 2021 12/29/2020
The wireless operator is texting customers to say certain older Android smartphones won't work as of Jan. 29. → Read More
For Coors Light, B.Y.O.B Now Means Build Your Own 'Beerman' 12/11/2020
There are snowmen. And there is Coors Light's Beerman, a strange snow-based fellow who is now showing up in a holiday commercial rolling out this week. → Read More
Winc Wine Site Is Growing Under Influencers' Power 12/09/2020
Winc Wine Site Is Growing Under Influencers' Power - 12/09/2020 → Read More
In A Tough Year, Heineken Says, Enjoy The Misery of The Holidays 11/25/2020
New ad is a video montage of all those irritating annual holiday "traditions" -- like when the star atop the tree isn't right. → Read More
Verizon, Apple Team Up To Offer Companies 5G 'Fleet' Package 11/24/2020
Verizon allows businesses that provide smartphones for their employees to trade in those phones, from Verizon or any carrier, for 5G iPhone 12 service. → Read More
'Everyone's A Runner Challenge' Continues Michelob Ultra's Fitness Theme 11/13/2020
In one challenge, contestants tag friends who need an extra push to exercise. A winner could get a special motivational boost from celebrity trainer Ron Everline. → Read More
1800 Tequila Is Now Official Brand Of L.A. Rams. Next, Morton's Salt? 10/20/2020
The 1800 Tequila tie-ins to the team include the #1800PlayForSweeps, a contest in which fans can win $1,800 worth of Rams merchandise. → Read More
Get A Miller Lite 'Cantenna,' Stop Illegally Streaming Football Games
It is, to be clear, a TV antenna -- shaped like a football goal post -- and a beer. → Read More
Molson Coors Takes Big Dip Into The Non-Alcoholic Pool
In Southern California this month, Molson Coors will be introducing Huzzah!, described as a "seltzer that contains added probiotics to support a healthy gut." → Read More
New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. → Read More
Brands And Influencers: Reemerging Emphasis On Driving Sales
Brands And Influencers: Reemerging Emphasis On Driving Sales - 08/25/2020 → Read More
Giant CES Amid Pandemic Does Not Compute
Giant CES Amid Pandemic Does Not Compute - 07/29/2020 → Read More
Just Say Yes -- Pandora's Interactive Ads Will Tell You What Comes Next
Listeners who say yes will get a continuation of an ad. It it's no, Pandora resumes music playback. → Read More
Handful Of Apple Stores To Close Again In States Hard-Hit By COVID-19
Apple said Friday it will close 11 stores that had reopened in four states: Arizona, Florida, North Carolina and South Carolina. → Read More
Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
Babe has sold 7.6 times more product so far this year than it did all of last year, and 49% of its customers are repeat buyers. → Read More