Alex Silverman, Sports Business Journal

Alex Silverman

Sports Business Journal

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  • Sports Business Journal
  • Morning Consult

Past articles by Alex:

Digital revolution: New technology will allow the NHL and its teams to change how dasherboard ads are presented

Beginning this season, NHL fans watching a game at home on TV will see different advertising on the boards than fans in the arena see in front of their eyes — and fans watching the same game on TV in different markets will also see different advertising on the boards. → Read More

Qatar World Cup Poses Unprecedented Challenges in Soccer’s Quest to Capture America’s Attention

Seven months ahead of the World Cup, just 16% of U.S. adults say they have heard "a lot" or "some" about soccer's biggest event, according to Morning Consult data. → Read More

Ahead of the 2022 World Cup, Soccer Is Still America's 'Sport of the Future'

Nearly 1 in 3 U.S. adults identify as soccer fans, but the sport still lags behind the “Big Four” in popularity, according to Morning Consult data. → Read More

Interest in March Madness Is Trending in the Wrong Direction

29% of U.S. adults said they expect to watch at least some of this year’s NCAA men's basketball tournament, down slightly from 2021. → Read More

Formula 1 Fandom in the United States Is Up 33% Since 2020, Thanks in Part to Netflix Series

More than half of Formula 1 fans say Netflix's “Drive to Survive” played a role in bringing them on board, according to Morning Consult data. → Read More

MLB Fans Are More Than Twice as Likely to Blame Owners Than Players for Canceled Games

45% of self-identified MLB fans say team owners are most responsible for failure to reach new collective bargaining agreement. → Read More

Head of Fubo Sports Network on Strategy, Sports Rights and Why Viewers Love Fighting

Pamela Duckworth says the PFL Challenger series will debut on Fubo’s free channel before becoming exclusive to paid FuboTV subscribers in subsequent weeks. → Read More

The Most-Loved Ads of Super Bowl LVI: Meet the New Brands, Same as the Old Brands

Longtime Super Bowl juggernauts Doritos, Budweiser take top billing in Morning Consult’s viewer survey. → Read More

eToro Parachutes Into U.S. Crypto Arms Race With Super Bowl Ad Buy

Three companies in the cryptocurrency space have announced plans to run ads during Super Bowl LVI, a development that has many observers comparing this year’s game to the so-called Dot-Com Bowl of 2000. Two of those exchanges — FTX Trading Ltd. and — have already made their presence felt in American sports through massive investments in high-profile sponsorship assets, including arena… → Read More

When Americans Think About the Super Bowl, They Think About Pepsi and Budweiser

The impact The Super Bowl offers brands a larger and more captive television audience than any other event. Among adults who said they are likely to watch the Super Bowl this year, 84 percent said they usually pay “a lot” (41 percent) or “some” (43 percent) attention to the advertisements. Seventeen percent said they plan to tune in primarily for the halftime show, while 13 percent said they… → Read More

America Is Rooting for Joe Burrow and the Bengals in Super Bowl LVI

Thirty-eight percent of U.S. adults said they expect the Rams to defeat the Bengals in Super Bowl LVI, compared to 30 percent who said they expect the Bengals to win. Among those who plan to bet on the game, 55 percent predicted the Rams would win, compared with 38 percent who picked the Bengals. Most sportsbooks have the Rams, who will be playing in their home stadium, → Read More

Super Bowl Viewership Poised to Increase This Year Thanks to Gen Zers, Millennials

Adults ages 44 and under are driving the year-over-year increase in expected viewership for this year’s Super Bowl. Last year, there was little variance between age cohorts in terms of likelihood to watch the Super Bowl. This year, however, adults ages 18-34 (75 percent) and adults ages 35-44 (70 percent) are more likely than adults ages 45-64 (63 percent) and adults ages 65 and older (62… → Read More

1 in 4 U.S. Adults Say They'll Bet on the Super Bowl This Year

That's up 41% from last year, according to a new Morning Consult survey. → Read More

Americans' Favorite Winter Olympic Sport Isn't the One Where You’ll Find Team USA's Biggest Stars

The American delegation for the Beijing Games is bereft of household names. White, a three-time Olympic gold medalist who made his Olympic snowboarding debut in 2006, was the only athlete whom at least half of U.S. adults (54 percent) recognized by name. One in three respondents said they had a favorable opinion of White. Kim, who in 2018 became the youngest woman to win a gold medal in… → Read More

NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics

Postponed a year and held at the height of Japan’s COVID-19 outbreak, the 2021 Tokyo Summer Games seemed like they would be a uniquely difficult undertaking for U.S. Olympic broadcaster, NBC. Once those games were in the rear-view mirror, however, it quickly became clear that Tokyo might have been a cakewalk compared to what was coming a few months later in Beijing. “We said Tokyo was going to… → Read More

Americans Want Olympic Sponsors to Speak Out on China’s Human Rights Record

New Morning Consult survey research indicates that the U.S. public would admire any company willing to use the Olympics as a platform to take a stand against the Chinese government. → Read More

The Washington Defenders? NFL Fans Voice Preference for D.C. Franchise's New Name

The impact Washington’s NFL team has its work cut out for it in choosing a name that fans can get on board with right out of the gate. Among NFL fans, Defenders was the only choice that had a positive net favorability rating, meaning the share of respondents with a favorable opinion of the name was greater than the share with an unfavorable opinion. In addition, a 2020 Morning Consult poll found… → Read More

In U.S. Sports Betting, It’s FanDuel and DraftKings — Then Everyone Else

After getting head starts through fantasy sports, the industry giants hold large leads in awareness and usage, according to new polling. → Read More

2021 Was a Banner Year for Sports Betting Participation

The impact The $1.2 billion the sports betting industry reportedly spent on U.S. marketing is converting a significant number of occasional bettors into regular bettors and, to a lesser degree, bringing new bettors into the fold. Much of last year’s spend specifically targeted residents of the 11 states that launched legal betting, but the paid infusion of sports betting odds, angles and… → Read More

Patrick Mahomes Tops List of NFL’s Most-Liked Skill Players; Aaron Rodgers Plummets

Last year, Kansas City Chiefs quarterback Patrick Mahomes ranked second in Morning Consult’s annual survey identifying the most-liked skill-position players in the NFL, behind only then-New Orleans Saints quarterback Drew Brees. With Brees now retired and analyzing games for NBC Sports, the latest research shows that Mahomes has become the league’s most popular player heading into this weekend’s… → Read More