Jennifer Neeley
Business 2 Community
San Francisco, CA, United States
Contact Jennifer
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jennifer:
Will Wealth Transfer To Millennials (Finally) Pressure Traditional Investment Firms?
The traditional financial services industry has remained largely indifferent to calls for digital relevancy, with only 3% of financial advisers concerned about the threat posed by online investment services, according to a 2014 EY study. Yet with Millennials making up roughly one third of total US population, this generation of digital natives make up the current largest client base in the US… → Read More
How To Mind The Content Gap: Strategies And Tools
Everyone wants good content. But not many people can define and agree on what good content really is. “Good” is a subjective term and without relevant data to back up your claim, chances that you… → Read More
How to Mind the Content Gap: Strategies and Tools
Everyone wants good content. But not many people can define and agree on what good content really is. “Good” is a subjective term and without relevant data to back up your claim, chances that you are → Read More
On BuzzFeed, Rachel Dolezal, And Why Businesses Need To ‘Get’ Brand Journalism
For better or worse, the current media landscape has become increasingly fractured, and this can be overwhelming for newcomers to say the least. With the decline of print media, we have seen increasi… → Read More
Top 6 Marketing Automation Tools in 2015
Things were rather simple when social media mostly meant Facebook and Twitter, and ‘digital marketing’ revolved around flashy banners, email marketing and Google Adwords. But that was our marketi… → Read More
Fitness Trackers: What Good Are They?
How can a couple of hundred dollars worth of a band strapped to your wrist make you fit? Well, mine helped me lose over 100 lbs. without surgery. But even that hasn’t made me a complete fan yet. Fo… → Read More
5 Things Your Digital Agency Should Tell You
You are in the process of setting up a small business that you aim to grow into a sizeable venture. You hire a new digital marketing agency to get you off to a flying start. So far so good. But befor… → Read More
Protecting Children’s Online Privacy In The Digital Age
Online surfing offers a wealth of information which is readily available at one’s fingertips. But in the case of children, the web can just as easily become a dangerous space. There are various law… → Read More
3 Signs Mobile Has Taken Over The Marketing Space And What To Do About It
We anticipated mobile would become the primary screen for marketing someday. Well, that someday is today. Here are three telltale signs of this immense shift and ways in which marketers should consid… → Read More
Keeping Your Business Safe Online
Sadly, the main constant in the ever-changing cyber world is the security threat individuals and businesses face on a daily basis. As criminals grow more tech-savvy, even companies like Microsoft and… → Read More
10 Digital Marketing Hacks – An Insider’s List
In our rapidly evolving digital planet, whatever does not become better, faster and smarter inevitably faces extinction. In the run for the survival of the fittest, everyone wants to save time, energ… → Read More
Artificial Intelligence: The Game Changer In Digital Disruption
When Google announced the smarter version of Google Now called Now On Tap in a company event this year, it was only a matter of weeks that Apple followed with updates on Siri. Soon Microsoft followed… → Read More
5 Things Your Digital Agency Should Tell You
Digital agencies are instrumental in helping to grow your business, but there are a few things that you should know that your agency may not tell you. → Read More
Is The Sharing Economy Feminist?
Who are the real beneficiaries of the sharing economy? → Read More
Facebook’s Instant Articles: Bad for Marketers, Not Great For Us Down The Track Either
Facebook's Instant Articles offering is almost impossible to fault from a reader's perspective. Brands, too, are getting a pretty sweet deal - but will that last? And can we trust Facebook as a news provider? → Read More