Lori Soard
WHSR
Evansville, IN, United States
Contact Lori
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lori:
AccuWebHosting's Success Through Client Responsiveness
In an industry where the top ten hosting companies control about 21% of the market, competition is fierce to gain clients and keep an edge. There are hundreds of hosting companies, so if you want to prevent customer churn, you have to have a plan. AccuWebHosting (accuwebhosting.com) has been able to grow their business in the last 16 years to the point of success, so it is a good study in ways… → Read More
How Sender.net Became an Overnight Success in the Email Marketing Industry
In a marketplace that is highly competitive in nature, Sender.net (sender.net) was able to become an almost overnight success in the email marketing industry. Since its founding in 2012, Sender.net has gained more than 4,200 business accounts. That number continues to grow each month. Among the many keys to Sender.net's success is excellent customer service and a smart team of marketing and… → Read More
How Firedrop Used the Growing Popularity of A.I. to Gain 4,000 Users Before Launch
Before Firedrop (www.firedrop.ai) even opened its virtual doors, it had more than 4,000 active users in place. The concept for the company developed in 2015, they sought out investors, secured funding and opened their doors by February of 2017, when they released the Beta version to those pre-registered users. Firedrop Founder and CEO, Marc Crouch Firedrop's founder and CEO, Marc Crouch, took… → Read More
How Cloudways Simplified the Process of Hosting for Clients and Revolutionized Their Business
Since Cloudways (www.cloudways.com) was founded in 2011, it has grown to 50+ employees to tens of thousands of servers for thousands of customers within the Platform. This was all accomplished in six short years, with much of that growth in the last three years. There are a number of secrets to Cloudways' success which all types of businesses can learn from. Cloudways co-founder Pere Hospital… → Read More
How Chuck Gumbert Uses Fighter Pilot Techniques to Succeed in Business and in Life
Winning in business requires a very specific set of skills that entrepreneurs can learn and develop over time. However, figuring out the ins and outs of running a business, whether online or off, can be expensive and frustrating. Fortunately, we had an opportunity to talk to business coach and former fighter pilot Chuck Gumbert () about his techniques that help businesses win. Chuck Gumbert is a… → Read More
How Hostinger Bootstrapped Their Company to 29 Million Users in the Last Decade
When an entrepreneur has the idea to start a company from nothing, they usually dream that it will one day grow into something amazing, but no one knows for sure. It is estimated that 96% of businesses fail within the first 10 years. It could be argued that not quite that many fail, but the truth remains that many do. That is why when a company like Hostinger (hostinger.com) bootstraps their… → Read More
How Aparg Gained 400+ Customers in Five Short Years
Growing a business from the ground up is not an easy feat for anyone. In fact, it is a major challenge to figure out how to market your new business, where to find clients, and how to make it a profitable endeavor. That's why we were thrilled to chat with Aparg (), which is made up of a team of young developers known for various apps to help web developers and Internet enthusiasts. Arsen… → Read More
Vim: Making Life Easier for Coders while Helping Children in Uganda
If you're in any type of web development or programming, then you've likely heard of Vim (vim.org), which stands for 'Vi Impoved.' Vim is an open source text editing software. The text editor is highly configurable and is included with most UNIX systems as well as Apple OS X. You can download different version of Vim at this page. The best way to describe the software is as a Notepad-like… → Read More
52 Weeks of Idea Starters for Your Blog
If you want site visitors to return to your blog frequently, you have to give them fresh material to read. They need to know they can trust you to give them good advice and to give it on a regular schedule. You may be wondering first just how frequently you actually need to create a new blog post. While there isn't a cut and dried answer to this question, there are some schools of thought you… → Read More
The Secrets of Writing Irresistible Blog Posts
You can have an amazing website design, but content is ultimately what sells your website to the outside world. Writing irresistible blog posts is an important component of keeping content fresh and engaging. There are many elements that make a blog post stand out. Tip #1: Know Your Audience The first step in writing an irresistible blog post is to know who you are writing the post for. Who do… → Read More
The Secrets of Writing Irresistible Blog Posts
You can have an amazing website design, but content is ultimately what sells your website to the outside world. Writing irresistible blog posts is an important component of keeping content fresh and engaging. There are many elements that make a blog post stand out. Tip #1: Know Your Audience The first step in writing an irresistible blog post is to know who you are writing the post for. Who do… → Read More
Why Storytelling Is a Vital Part of Blogging
About 78% of managers think that content is still the future of marketing and that branding is king. It shouldn't be any surprise. Stories are as old as time. The first cavemen shared stories on the walls of their dwellings, documenting great hunts and stories of heroes. Storytelling makes us sit up and take notice, makes us care, and binds us all together. When you stop and think about stories,… → Read More
Why Storytelling Is a Vital Part of Blogging
About 78% of managers think that content is still the future of marketing and that branding is king. It shouldn't be any surprise. Stories are as old as time. The first cavemen shared stories on the walls of their dwellings, documenting great hunts and stories of heroes. Storytelling makes us sit up and take notice, makes us care, and binds us all together. When you stop and think about stories,… → Read More
BlogVault’s Journey from a Hobby Project to Profitable Business
For small business owners, finding that one thing you're truly passionate about and feel called to create is more rewarding even than the profit a business might make (although, we all want that profit, too!). Akshat Choudhary found that purpose and passion in 2010. Choudhary's is one of those 'from nothing to something amazing' stories we all love to hear. He started BlogVault () with nothing… → Read More
BlogVault's Journey from a Hobby Project to Profitable Business
For small business owners, finding that one thing you're truly passionate about and feel called to create is more rewarding even than the profit a business might make (although, we all want that profit, too!). Akshat Choudhary found that purpose and passion in 2010. Choudhary's is one of those 'from nothing to something amazing' stories we all love to hear. He started BlogVault () with nothing… → Read More
How Tristan Hervouvet Built ImageRecycle from 0 to 1,000,000,000 Images
ImageRecycle went from a simple idea to handling more than 1,000,000,000 pieces of compressed media, and in a very short time span. Tristan Hervouvet, co-founder of ImageRecycle and JoomUnited founded ImageRecycle with a couple of partners in 2014/2015. For the image compression service to be utilized to the tune of one billion times is an amazing feat in just around two years. The idea for… → Read More
How Tristan Hervouvet Built ImageRecycle from 0 to 1,000,000,000 Images
ImageRecycle went from a simple idea to handling more than 1,000,000,000 pieces of compressed media, and in a very short time span. Tristan Hervouvet, co-founder of ImageRecycle and JoomUnited founded ImageRecycle with a couple of partners in 2014/2015. For the image compression service to be utilized to the tune of one billion times is an amazing feat in just around two years. The idea for… → Read More
Valentin Sharlanov of WebHostFace Dishes about Reliable, Secure, Personalized Web Hosting
WebHostFace (site: webhostface.com/) is one of those hosting companies that puts service at the core of their branding. They describe their story as a fairy tale. They talk about a rough start, adventures along the way, a little bit of magic, all to create an enchanting story. Although still a fai… → Read More
Valentin Sharlanov of WebHostFace Dishes about Reliable, Secure, Personalized Web Hosting
WebHostFace (site: webhostface.com/) is one of those hosting companies that puts service at the core of their branding. They describe their story as a fairy tale. They talk about a rough start, adventures along the way, a little bit of magic, all to create an enchanting story. Although still a fairly new company, with only a couple of years under their belt, WebHostFace has grown rapidly.… → Read More
Make Your Blog Successful in 2017 – A Complete Checklist to Improve Everything
Do you ever feel as though you are just spinning your wheels with your blog? You invest time, money, blood, sweat and tears, but that doesn’t always translate into a successful blog. The good news is that you can change things at any point. Improving your blog is something you should work on each an… → Read More