Jessica Heygate
Campaign
Austin, TX, United States
Contact Jessica
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jessica:
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work
WATCH: Ben & Jerry’s joins the fight to end ad industry’s fossil fuel work The Unilever-owned ice cream brand is giving out free ice cream calling out oil and gas companies as brands get feisty at SXSW in Austin, TX. → Read More
Lush declares war on Google and big tech
As part of its “big tech rebellion,” the cosmetics retailer is slashing the “millions” it spends on Google ads and cutting platform investment by a third, redirecting customers onto its app and into stores. → Read More
5 minutes with Campaign: Diversifying the advertising supply chain
Throughout Black History Month, Campaign US will feature Black executives discussing issues at the intersection of identity, culture, technology and advertising in a new video series. → Read More
Dept lays out plan to drive 10% of revenue from AI by 2025
Global CEO Dimi Albers tells Campaign the launch of a dedicated AI practice will create more jobs rather than reduce them: ‘AI won’t replace people, but people who use AI will.’ → Read More
‘It's going to be messy’: Ad industry scrambles to standardize sustainability
Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway. → Read More
GroupM and Scope3 to develop omnichannel carbon planning tool
GroupM and Scope3 to develop omnichannel carbon planning tool Agency network has also updated its carbon measurement methodology, which it hopes will become an industry standard. → Read More
Meta’s chief business officer Marne Levine to depart
Meta’s chief business officer Marne Levine to depart Levine will be succeeded by Nicola Mendelsohn and Justin Osofsky, who are taking on expanded remits. → Read More
Disney to shave $5.5 billion in costs, impacting 7,000 jobs
Media conglomerate, which saw ad revenue across its streaming services decline in the most recent quarter, reveals major reorganization as Bob Iger retakes the helm. → Read More
Meta’s Nicola Mendelsohn navigates through ‘year of efficiency’
Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its new focus. → Read More
Meta’s Nicola Mendelsohn navigates through ‘year of efficiency’
Mendelsohn, who oversees Meta’s multi-billion dollar ad business, believes the tech giant has been ‘underestimated’ and is ‘bullish’ about its new focus. → Read More
Google ad revenue falls in Q4, reversing several years of growth
Google ad revenue falls in Q4, reversing several years of growth Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search. → Read More
Accenture brings on Magic Leap chief design officer to help lead its metaverse business
Accenture brings on Magic Leap chief design officer to help lead its metaverse business James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio. → Read More
Mark Zuckerberg says 2023 will be ‘year of efficiency’
Mark Zuckerberg says 2023 will be ‘year of efficiency’ Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4. → Read More
Twitter improves brand safety parameters as ad revenue craters
New integrations with DoubleVerify and Integral Ad Science — initiated prior to Elon Musk’s takeover — allow brands to monitor the Tweets their ads run adjacent to. → Read More
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation. → Read More
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation. → Read More
Pinterest pitches itself as ‘positive’ reprieve from social media ‘toxicity’
Pinterest pitches itself as ‘positive’ reprieve from social media ‘toxicity’ The platform outlined actions it has taken to nurture a brand safe environment in a colorful installation at CES 2023. → Read More
Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023
Measurement, Netflix and Web3: Brand and agency hot takes from CES 2023 Watch marketing leaders from Pinterest, Razorfish and Mediahub deliver the low-down on day two of the consumer tech conference. → Read More
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces. → Read More
Twitter ad pause will have ‘little impact’ on media plans, ad buyers say
Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives. → Read More