Chris Smith
Digiday
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Past articles by Chris:
A buyer's view on native advertising and transparency
MediaCom U.K.'s Nick Cohen shares his thoughts on the native advertising debate raging within and outside the industry. → Read More
UK lifestyle mag The Debrief tries editors as ad writers
Digiday caught up with Hattie Brett, editor of The Debrief, to discover how the site is building an audience and how it manages church and state. → Read More
Inside WSJ Europe's adventures in social
There's life on social networks for a paid-content publisher, argues the Wall Street Journal Europe's social media editor. → Read More
Alt UK magazine group Dazed makes its video play
Dazed Group's video charge involves tapping the editorial side to create branded content as well as original programming. → Read More
Alt UK magazine group Dazed makes its video play
Dazed Group's video charge involves tapping the editorial side to create branded content as well as original programming. → Read More
Brits spend more time on media than sleep
U.K. media regulator Ofcom has just released a 180-page report chronicling the country’s fixation with media and communications, which reveals Brits are using media for more time than they spend sleeping. Each year, Ofcom’s Communications Market Report surveys everything from the use of postal services to the growth of social networks, but the stand-out finding … → Read More
Levi's targets generation selfie with new site
Ecommerce fits nicely with Levi's new digital destination for social content, short documentaries and denim → Read More
How programmatic helps Weather monetize storm surges
The Weather Channel's Daniel Young explains how the company's programmatic advertising strategy helps monetize volatile traffic → Read More
The state of UK programmatic advertising in 5 charts
Programmatic advertising has become a big U.K. media industry buzzword, but until very recently, few knew whether it lived up to the hype. → Read More
The state of UK programmatic advertising in 5 charts
Programmatic advertising has become a big U.K. media industry buzzword, but until very recently, few knew whether it lived up to the hype. → Read More
Trinity Mirror sees digital experimentation pay off
Trinity Mirror Group's six-month earnings report shows signs that breaking out of its corporate mindset is beginning to reap dividends. → Read More
Where are the U.K. publishing startups?
The U.K. doesn't have nearly as many publishing startups as the U.S. Why's that? → Read More
How readers feel about sponsored content in 4 charts
Three recent studies provide new insights into how readers perceive the native ads that publishers are so enamored of. → Read More
Can the Washington Post build an international identity?
Flush with cash from Jeff Bezos, The Washington Post is undertaking its most ambitious stab yet at international expansion. → Read More
The Lad Bible makes its move
A new crop of publishers has emerged adept at engineering content for sharing in a way that has amassed impressive audiences in a short period of time. Nowhere is this more evident than in the emerging genre of “bro media.” The question now is what will these publications become when they grow up. Take 65twenty, … → Read More
The Lad Bible makes its move
A new crop of publishers has emerged adept at engineering content for sharing in a way that has amassed impressive audiences in a short period of time. Nowhere is this more evident than in the emerging genre of “bro media.” The question now is what will these publications become when they grow up. Take 65twenty, … → Read More
How top UK publishers label content recommendation ads
The different ways publishers use language so as not to dissuade readers from clicking on sponsored native content -- without compromising their integrity. → Read More
Why publishers need to know about HTTP/2
Just when publishers thought they had the Web figured out, proposals for faster underlying Web technologies could present them with a new set of challenges. → Read More
Why publishers need to know about HTTP/2
Just when publishers thought they had the Web figured out, proposals for faster underlying Web technologies could present them with a new set of challenges. → Read More