Thorin McGee
Target Marketing
Philadelphia, PA, United States
Contact Thorin
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Thorin:
Tech Talk: Visual Marketing Automation With Autopilot CEO Michael Sharkey
This week on Tech Talk, Target Marketing speaks with Michael Sharkey, CEO of Autopilot, a visual marketing automation platform. Autopilot allows you to create customer journeys, automate tasks and track individual customers using a whiteboard-like interface for the whole team. → Read More
Amazon Tips Its Hand on Alexa Ads
Although Amazon maintains there are no plans to put ads on its Alexa voice assistant, but they've started asking advertisers what they might pay for. → Read More
The Most Important Digital Marketing Goals and Tactics for 2018
Here's what marketers are seeing as the most important digital marketing goals, challenges, tactics and more for the year ahead. → Read More
How Will Content Marketing Change You?
Content marketing requires more than a commitment to writing. It requires a commitment to the content as a product, and the technology to support that. → Read More
5 Tips for Buying Marketing Technology
New research sheds light on the processes companies use to choose their marketing technology purchases and manage vendors. Here are 5 best practices. → Read More
InspiroBot: The AI That Fails Upward
Bob Bly once asked, "Can a Computer Write Better Copy Than You?" Well, InspiroBot can definitely write a weirder motivational poster! → Read More
Gen X YouTubers Stuck in the Past, Finds Google
Gen X views 1.5 billion videos a day on it's YouTube subsidiary, and 75 percent of them are watching videos related to nostalgia and the past. → Read More
United's Mistake: It Put the Customer Last
There is a promise that is fundamental to marketing: If a customer pays you for your product or service, you will deliver it United broke that promise. → Read More
Marketing Garage: TWIP’s Disruption in the Travel Industry
In this episode of "Marketing Garage," Lauren A. Koenig, CEO of TWIP, discusses the technology her company created for a curated travel experience. → Read More
Media Usage Survey 2017
How do marketers feel about the year ahead? There’s no better barometer for that question than Target Marketing’s annual Media Usage Survey. → Read More
7 Ways to Win at Sweepstakes
Sweepstakes are an extremely powerful marketing tool — if they are used correctly. But there were a few challenges. → Read More
It's All About Mobile
It's really all about mobile. Smartphones changed the game, with them in our pockets, marketing and engagement must be done with mobile in mind. → Read More
Wrapify Turns Consumer Cars Into Marketing Assets
Wrapify is a new platform that uses crowdsourced advertising to connects drivers with brands to create on-vehicle advertising. → Read More
The Marketing Technology Universe
There are approximately 5,000 marketing technology products and tools on the market. How do they all fit together? What will help you do what? → Read More
The Keys to Customer Success
How far are you willing to go to make sure your customers are successful with your products or services? It’s a different way of looking at marketing. → Read More
The Power of the Newsletter (or E-newsletter)
A newsletter can be a great direct marketing tool for promoting your product or service. But less than a third of it should be geared toward promotion. → Read More
6 Tools to Keep Your Customer from Breaking Up With You
The reasons for customer heartbreak are numerous. The following tools are built with churn in mind, so you never have to feel that heartbreak again. → Read More
5 Rules to Draw Attention With Personalized Cartoons
Cartoons offer truth in such an immediate and disarming way that they are an ideal involvement, engagement and persuasion device for direct marketers. → Read More
Preparing for a More Addressable Marketing Future
The more you can connect core marketing data assets, like emails and phone numbers, to identities, the more power that data has. → Read More
Marketing Innovators
Welcome to the launch issue of “Marketing Innovators,” where we are starting conversations around engagement marketing. → Read More