Kevin Wessels
Business 2 Community
Houston, TX, United States
Contact Kevin
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Past articles by Kevin:
The 3 Necessities for Business Take-off and Triumph
The business world never sleeps, it is relentless and sometimes hard to excel at. Without the proper knowledge, experience, and skill, a business can → Read More
Enhance Service with CRM and Crush Your Competition
In today’s competitive and often crowded marketplace, it is essential to make your clients feel valued and appreciated so that they constantly return for repeat business. Understanding a prospect’s unique needs and effectively fulfilling those needs in a personalized fashion can potentially lead to a lifelong customer. Trying to provide such a “Wow” level of service can be extremely difficult… → Read More
Client Communication and Follow-Up Blunders to Avoid
Across nearly every industry, highly questionable sales and service behaviors are unfortunately quite prevalent in many sales cycles, new client onboarding processes, post-sale communication, and client inquiry/incident support channels. The purpose of this article is to cite three behaviors to avoid if you want to not only acquire but also retain your customers. Firms continuing to exhibit… → Read More
Lower Client Acquisition Costs and Effort with CRM
When leading firms justify or promote their investment in CRM, they often cite how their CRM software platform and firmwide client-focus strategic initiative help them achieve significant gains in revenue, efficiency, and client satisfaction. These naturally are incredible benefits and they definitely result in a dramatic competitive advantage compared to rival peers who are lagging and not… → Read More
The Comprehensive CRM Client Profile: Pursue it or Perish!
Customers reveal key information during every interaction with your company, from the initial contact to the first purchase and onward to any post-sales activity. Thus, it is crucial that firms accurately, consistently, and efficiently collect, store, and internally share this data. Ultimately, the objective is to develop a single and integrated 360-degree view of all client activity in such a… → Read More
CRM is a Never Ending Voyage: All Aboard!
In today’s ever-changing, interconnected global economy, CRM is often a hot topic on the corporate agenda. CEOs are demanding more sound, practical approaches to building customer loyalty and lifetime value to maximize company growth, revenues, and profits and to stand apart from the competition. Striving to become a more customer-focused company, many businesses invest in a new CRM system. As… → Read More
First Things First – Crystalize Your CRM Customer Strategy
Firms of all sizes in multiple industries across the globe are turning to CRM to attain and maintain a competitive advantage. Companies rely on CRM solutions to track valuable prospect and client information, such as: * contact data * demographics * interaction activity * transaction history * key decision-makers * influential stakeholders * third-party relationships with vendors, consultants,… → Read More
Firms Not Investing In CRM Still Running Behind
Research from Bain & Company indicates that as little as a 5% increase in client retention can provide companies with a 75% boost in profits. In today’s intensely competitive global marketplace, an increasing number of best-in-class firms utilize CRM to drive performance across the enterprise and retain and add clients. Over a decade ago, some viewed CRM as optional or a “nice-to-have.”… → Read More
Full Speed Ahead – If Not Now, When?
Growing industry leaders, pioneers, and visionaries recognize that it is a business imperative to have an innovative CRM platform in place in order for them to successfully execute their customer-centric cultural transformation and strategic initiatives. Unlike many of their competitors, these organizations do not believe they can fully achieve their CX and VoC objectives merely by investing in… → Read More