Randy Milanovic
Business 2 Community
Calgary, AB, Canada
Contact Randy
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Randy:
Should I Publish Pricing or Rates on my Website?
The majority of non-retail business owners struggle with the prospect of posting their rates online. Many of them worry that an upfront display of → Read More
Why Do Customers and Prospects Say No Even When They Mean Yes?
I want to start this by painting a picture. You walk into a store looking for a specific item. You aren’t sure where it would be, whether it’s in stock, → Read More
Are You Missing Out on the Most Critical Digital Agency Deliverable?
Ask the average business leader what they want from their web partner and they may tell you it’s a killer… → Read More
What are Zero-Click Search Results… and Why Should I Care?
A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. In theory, a zero-click search result shouldn’t be problematic because the user finds the information they are looking for. In practice, however, regulators… → Read More
10 Proven Ways to Beat Back Writer’s Block
You’ve probably noticed that I’m a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing. It’s at this point they realize their minds have gone blank and they don’t know where to start. Writer’s block… → Read More
Vendor or Partner: Which Do You Want to Have (or Be)?
I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or partners? To some, this might have seemed like a silly thing to ask. But, I really wanted them to think about it. Why Partners Act Differently Than Vendors… → Read More
What You Need to Know about Links, Citations, and Mentions
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being referred to positively by peers or members of the press is always helpful when it comes to establishing your credibility. However, there are… → Read More
Should Shares, Testimonials, and Pie Charts Go Poof?
I have to ask: does Social Proof still hold value in 2019? It’s one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example). And it’s one of those phrases – like “internet marketers” itself – that doesn’t really have a clear meaning. Does that mean it doesn’t have any clear value, either? These were the kinds of… → Read More
The Rise of the Gutenberg Editor in WordPress
If you are a WordPress user thinking of updating from version 4.9.8 to 5.0, you may want to read this.…… → Read More
The Best Web Metric of them All
Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress’ next-gen editor), the latest design…… → Read More
Get More From Your Discovery Process by Asking More Questions
One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. :) He was obviously joking, but I will freely admit that we sp… → Read More
My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too compl… → Read More
The 7 Deadly Sins Your Agency Should Never Commit
One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it… → Read More
Are You Paying Your SEOs to Fail?
I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine… → Read More
Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are
If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right? Hm. Maybe not… In the absence of an… → Read More
Do Local Businesses Really Need an SEO Retainer?
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn�… → Read More
Break Your Own Site Much Lately?
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, c… → Read More
Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows… → Read More
Why So Many SEOs are Chasing Their Tails
Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the… → Read More
Are Anti-Spam Laws Going to Get You?
In the old days, somewhere between covered wagons and anti-spam legislation, it felt like it was every man for himself in the fight against the online casinos, Nigerian princes asking favours, and hi… → Read More