Deanna Ting
Digiday
New York, NY, United States
Contact Deanna
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Deanna:
What's trending: Experts decode Gen Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to 2012. Seven Gen Z marketers and entrepreneurs share their insights from the frontlines. → Read More
Publishers are optimistic about Flipboard's new video subscription product
For publishers, any channel that allows you to diversify revenue streams for content they're already making is a win, but can Flipboard convince its users to pay for or subscribe for content that's not necessarily exclusive? → Read More
As Instagram tests IGTV ads, it will need to get influencers on board
Instagram might learn from Facebook's experiences with Facebook Watch to make the monetization of IGTV beneficial for creators and advertisers alike. → Read More
The Rundown: Not even TikTok can break the agency model
Those thinking that TikTok might want to topple the agency model aren't necessarily wrong, but it's doubtful that TikTok could even manage to do it successfully. → Read More
'Every kid wants to be an influencer': Why TikTok is taking off with Gen Z
Marketers and publishers are still trying to get a handle on why TikTok is so popular among Gen Zers. Six Gen Z marketing consultants and entrepreneurs give their take. → Read More
Diageo links with Ntwrk for livestreamed whisky decanter drop
At a time when so many companies are interested in e-commerce and experiential events, Ntwrk is positioned to help them reach millennial audiences. → Read More
Snapchat launches Bitmoji TV without ads
This first season of Bitmoji TV will be purposely free of ads, but Snapchat is likely to eventually allow advertisers and publishers to have a hand in it down the road. → Read More
Advertisers are using lifelike avatars to drum up brand awareness
It was only inevitable that the personalized avatars people send to their friends and family or post on Instagram and Snapchat would start becoming vehicles for branded advertising. → Read More
'You're able to grow audiences much faster': For some creators, Facebook Watch beats YouTube
It might not be "cool" to be a Facebook creator, but who cares -- if money is being made? → Read More
Google's latest search results change further blurs what's an ad
There are few things people can be certain of in life, but one is that Google will always try to do whatever is best to support a key source of its revenue: advertising. → Read More
Advertisers see early promise in TikTok's self-serve ad platform
Once its self-serve ad model and creator marketplace officially debut and move out of the beta testing phase, TikTok will operate more on par with its competitors as an ad-supported platform. → Read More
Direct-response advertisers report some early success with Snapchat's dynamic ads
Snapchat, like every social media platform out there, wants to dive deeper into e-commerce, and so far its strategy seems to be working. → Read More
Robot attack: Why journalism professor Nicholas Diakopoulos doesn't fear the automation of newsrooms
Far from destroying jobs in journalism, artificial intelligence appears to be creating them, argues this journalism professor. → Read More
TikTok courts publishers with a dedicated team and content ideas
Until then, it's making sure publishers get help from its in-house content team on learning how to grow and audience on the short-form video app. → Read More
The Rundown: Video metrics will never be totally reliable
Until the ad tech industry standardizes video metrics and requires more transparency overall, people will never totally trust the numbers garnered from any source, first party or not. But after witnessing the fallout from Facebook's faulty video metrics, marketers are a lot more prepared and smarter about how to handle things. → Read More
Flipboard woos Facebook-weary publishers with a new branded content program
You can expect more content platforms not named "Facebook" or "Instagram" to look for ways to help drive the bottom line for publishers and DTC brands (and themselves) going forward → Read More
How Bloomberg News is using Telegram
Fully encrypted messaging apps like Telegram are open for news publishers -- and might even serve as another alternative to the tried-and-true newsletter for audience engagement. → Read More
The rise of the digital nomad: What it's like to work remotely while traveling the world
For people with media and marketing jobs, new technology makes this lifestyle feasible. But is being a digital nomad really as glamorous as it seems? → Read More
'We will always go for it': How Cheddar built 1m followers on TikTok
Like a number of other publishers, Cheddar is finding that you need a different kind of strategy for TikTok than you would on other platforms, but the ROI can be relatively higher. → Read More
For TikTok, big expectations await in 2020
In a word, yes, 2020 will be the year that TikTok grows up and it's pretty clear how it needs to do it. But how far will it get? That's still to be determined. → Read More