Kristina Monllos, Digiday

Kristina Monllos


New York, NY, United States

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  • Digiday
  • AdWeek

Recent articles by Kristina:

'Are you going to put people over profit?': As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot

The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.” → Read More

'Influencer deals are being paused': As Facebook boycott begins in earnest, influencer marketing feels a sting

The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests. → Read More

As Facebook boycott continues, here's a look at what major marketers were spending on Facebook and Instagram

To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020. → Read More

'Performative posting': As agencies share their equality values online, staffers say they have to do much more for Black employees than post

Agency employees and execs say agencies need to do more than make statements to be better for Black employees. → Read More

'Long road ahead': Ad agencies are releasing diversity data

The disclosure of agencies’ makeup in terms of diversity of employees follows an open letter signed by 600 Black agency employees calling for change with the ad industry to be more transparent and truly inclusive. → Read More

As agencies recognize Juneteenth, Black employees say commitment to change has to go beyond a day off

As agencies and companies across the nation take the day off, Black employees and execs say that the recognition of the day is a good first step but that agencies and companies will have to commit to doing more than taking one day off. → Read More

'Christmas came early': For some direct-to-consumer brands spending more on ads during Q2 proved opportune

For DTC brands in categories like home goods, wellness, athleisure and beauty as well as office and outdoor furniture, increasing the ad budget generally led to higher conversion rates at cheaper than normal ad rates which allowed them to make “their second quarter bigger than any of their fourth quarters,” said Kevin Simonson, vp of social at Wpromote. → Read More

'Never given a clear path forward': Black employees say it's hard to get to middle management at agencies

Without being set up for success at agencies, Black employees often don’t make it to middle management. → Read More

'Silence is tantamount to complicity': Why R/GA's Twitter account is calling out police brutality and systemic racism

In this moment, as many agencies put out statements that they will do more and do better, R/GA is using its Twitter account to speak to its values as an agency. → Read More

'The pressure is on': Black employees demand change at agencies where 'white culture' has been dominant

Agency employees, fed up with the lip-service or inaction of agencies when it comes to true diversity and inclusion, are trying to push for change from the bottom up. → Read More

'We want people to feel included': Verizon CMO Diego Scotti on the importance of equality in hiring

Digiday spoke with Scotti about this year's Ad Fellows program as well as managing through multiple crises. This conversation has been lightly edited and condensed for clarity. → Read More

'It has to start from the top': Agencies are forced to consider their own diversity and inclusion shortcomings

Now, in the midst of the coronavirus and economic crises with agency CFOs in charge looking for anywhere they can cut there’s a renewed focus on diversity and inclusion at agencies → Read More

'You're not going to get it all right': IBM CMO Michelle Peluso on managing through a crisis

As marketers manage another crisis, they are thinking about how to help their teams as well as how they should be advertising. → Read More

'Stand for something': As protests continue, tone-deaf influencer marketing is in the spotlight

Questions about diversity in influencer marketing, opportunism and the need for brands to get comfortable with influencers taking a stance on politics and racial issues are bubbling up now as this may be a moment of self-reflection for the influencer marketing community. → Read More

'There isn't a talent pipeline problem': Confessions of a black advertising exec

In this edition of our Confessions series, in which we exchange anonymity for candor, we hear from a black media buyer who believes brands need to do more to support for Black Lives Matter and that agencies still haven't truly changed their hiring policies. → Read More

'Our job is to sell': Marketers, moving past coronavirus response, return to selling products

Marketers need to get back to the job at hand: Keeping the squeaky wheels of capitalism turning. → Read More

'We lose track of time': How agencies are helping employees with mental health issues now

Agencies across the country are finding ways to help employees manage their mental health needs now due to the coronavirus pandemic. → Read More

Travel marketers turn to 'inspiration' to stay top of mind

The point of the light marketing tactics, of course, are to inspire people to book through that travel brand or travel to that destination in the future whenever they are ready to travel again. → Read More

'Every state is different': Inside Pepsi's regional approach to increasing its advertising

Now that states like Texas and Georgia are lifting the stay at home order, the company is starting to spend more on advertising in those areas → Read More

Miller High Life is starting to advertise again

The return to advertising was motivated by an increased interest in Miller High Life as well as a creative idea from adam&eveNYC and directed by Errol Morris that spoke to the time. → Read More