Kristina Monllos, AdWeek

Kristina Monllos


New York, NY, United States

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Past articles by Kristina:

How Jesse Williams Helped MedMen Craft the First Cannabis Commercial

A new behind-the-scenes documentary shows the actor’s work to contextualize the history of marijuana. → Read More

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Inside Dunkin’s makeover of its visual identity, restaurants, packaging and name. → Read More

Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

It tapped directors like Kathryn Bigelow and Michel Gondry. → Read More

Natasha Lyonne Shares That She ‘Wants to Direct More Ads’ in Q&A

The creator of Netflix’s Russian Doll talks about what it’s like to change her career. → Read More

Michael Avenatti Allegedly Attempted to Extort Nike for Over $20 Million

The lawyer was arrested today for wire fraud, bank fraud and defrauding a bank. → Read More

Why Rent the Runway Used SXSW to Debut Its West Elm Partnership

An immersive pop-up helped dress and glam up sweaty festivalgoers. → Read More

How L’Oreal Is Using Technology and Personalization to Solve the Mysteries of Skin Care

The brand’s SXSW pop-up helped attendees create a custom serum. → Read More

ADP’s Exhilarating SXSW Experience Let Attendees Literally Shatter the Glass Ceiling

Festivalgoers got to metaphorically break down workplace barriers. → Read More

Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW

Teasing a new sneaker was ‘marketing at a very high level,’ Hatfield joked. → Read More

Land O’Lakes Uses SXSW to Tell Humans They Aren’t the Center of the Food System

The brand wants to educate attendees about agriculture and eating. → Read More

Elizabeth Warren’s Plan to Break Up Tech Giants Is to ‘Protect Competitive Markets’

At SXSW, the senator detailed how Amazon beats out competition with data and information. → Read More

Starbucks Founder Howard Schultz Shares 4 Key Insights About Brand Purpose at SXSW

Centrist argues brands will have to do more for people. → Read More

Is This Heaven? No, It’s an Amazon Prime Activation at SXSW

70 actors are in costume on-site as part of this ‘oasis’ promoting new series Good Omens. → Read More

Inside Giant Spoon’s Life-Saving Game of Thrones SXSW Experience

A force for good following years of bloody storylines. → Read More

Everything You Need to Know About the Big Experiential Activations at SXSW 2019

Netflix, Amazon, HBO, Uber Eats and more. → Read More

Why Wendy’s Asked Pandora to Help Elevate Its Brand Experience With Playlists

The streaming service created five curated stations to keep the fast-food company consistent. → Read More

Uber Eats Wants to Help Solve Your SXSW Food Woes With a Walk-Up Window and Surprise Drops

The brand will also have a house at the festival. → Read More

Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

“What has the best potential to drive growth? It’s a very simple question. It’s a very simple debate that we have.” → Read More

Netflix Wants You to Hunt for Bonnie and Clyde in Its Immersive SXSW Activation

The Highwaymen will premiere at the festival. → Read More

Spike Jonze’s Artful Short Film for MedMen Spotlights the ‘Unjust Criminalization’ of Cannabis

Jesse Williams stars in the two-minute spot. → Read More