Kristina Monllos, Digiday

Kristina Monllos


New York, NY, United States

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  • Digiday
  • AdWeek

Recent articles by Kristina:

'We had someone work so hard she had an aneurysm': Agencies sound off about overwork, clients and measurement

Media buyers sounded off on issues like mental health and work life balance at the Digiday Media Buying Summit this week in Palm Springs, California. → Read More

'Put everything in the hands of the influencers': Inside RXBar's new influencer strategy

To launch new limited edition flavors, RXBars is using influencers to get the word out rather than a traditional ad campaign. The company is doing so to open up a new sales channel as well as generate feedback for new flavors. → Read More

'The buzz from Bloomberg has other people looking': Why 2020 is going to be the influencer election

Bloomberg's recent use of memes to get voters attention will likely boost the use of influencer marketing during this election cycle, according to influencer marketing experts. → Read More

Walmart's new social media strategy has boosted app downloads 50%

Walmart is looking to get consumers to try curbside pick-up. As part of that, the retailer is aiming to increase mobile app downloads, which is where consumers tend to shop, with a more responsive and real-time social strategy. → Read More

As retail media heats up, here’s everything Kroger has done to compete with Amazon

As retail media becomes more competitive, companies like Kroger are trying to build out their offerings to get the attention of major consumer packaged goods advertisers. → Read More

'Can't run a business on shitty cash flow': Confessions of a freelance media buyer

As payment terms have become extended between agencies and the companies they work for, some agencies have tried to stretch out payment terms with freelancers. In the latest edition of Confessions, a freelancer shares why he believes that's unacceptable. → Read More

The Rundown: When it comes to live TV events, advertisers go all out

During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers. → Read More

How startup companies are using text messages to acquire customers

The rise of DTC companies' use of texting to keep in touch with consumers has many organizations worried about flooding the channel. That's why some of them are aiming for moderation rather than overcommunication. → Read More

'Not there to take their jobs': Confessions of an freelancer who works for in-house agencies

As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what's working -- and what's not. Communicating how to fix what's broken is difficult, says one consultant in the latest Confessions. → Read More

'A bit impersonal': The rise of influencer marketing agencies rankles influencers

As influencer marketing has matured, companies are turning to networks and agencies for help. But influencers say that makes it more difficult for them to negotiate prices and the process can be rather impersonal. → Read More

'A lot less formality': What it's actually like to work at an in-house agency

In-house agencies have become more common at companies big and small. But what's it really like to work inside one? → Read More

'Increasingly an awareness platform': Amazon advertising is moving beyond search

Advertisers are starting to see the appeal of brand awareness advertising on That's a switch from a prior focus on the platform's search advertising capabilities. → Read More

DTC company Shapermint is spending 80% of its marketing budget on Facebook and Instagram

Many direct-to-consumer companies have been less reliant on Facebook advertising lately but Shapermint is casting 80% of its marketing budget in that direction. → Read More

What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor" influencers. → Read More

The case for quitting: 7 people on why leaving their agency job was their best move

Seven current and former agency employees shared with Digiday their quitting narratives. While their tales vary, the general sentiment is consistent: Saying goodbye (at least for a while) changed their lives for the better. → Read More

Why brands are using in-house agencies for Super Bowl work

Verizon, Volvo and Procter & Gamble's Secret Deodorant staff are using in-house agencies to help manage Super Bowl campaigns this year. Doing so might help lower their costs. → Read More

The Rundown: In an age of consolidation, agency brand names make a comeback

The consolidation of firms will continue to change the agency business. But it may not mean agency brand names will keep disappearing. → Read More

'Definitely a concern': Influencer fraud is on the rise again on Instagram

Engagement fraud among influencers continues to be a problem for marketers. To combat that, marketers are looking to other metrics and re-evaluating what they use influencers for. → Read More

'Sense of urgency': Ad agencies are now offering more mental health and wellness benefits to employees

Agencies are working to offer more benefits to support their employees' mental health. Doing so is beneficial to the agencies' bottom line since mental health issues can cost billions in earnings each year. → Read More

'Extreme flying': How DDB CEO Wendy Clark stays sane while on a plane every week

Travel is a constant for DDB CEO Wendy Clark -- she's often on the road for four days of each week. Digiday caught up with Clark to find out how she manages that travel load. → Read More