Kristina Monllos
Digiday
New York, NY, United States
Contact Kristina
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Past articles by Kristina:
Marketing Briefing: For this year's Super Bowl, marketers will seek to 'stretch investment' however they can
The price increase at a time when many marketers are pulling back on ad spending given economic uncertainty will have marketers looking to get as much bang for their buck as possible with the game to justify the investment, according to marketers and agency execs. → Read More
Caution, conservative budgeting to dominate Q1 2023 as marketers look to 'outsmart' rather than 'outspend'
There’s a sense overall from marketers and agency execs that early 2023 will be all about caution, with many pulling back on experimental budgets to stick to media channels that are more tried and true. → Read More
'Social listening is so important': Hulu adapts social strategy to follow fans' interest
While Hulu does make social marketing plans for each show, the company keeps tabs on social sentiment -- i.e. what's working and what's not -- and adapts its social strategy accordingly. → Read More
'Clients are being cautious': Roe vs. Wade overturn has advertisers evaluating ads, pausing spending
Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues. → Read More
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. → Read More
Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs
Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok. → Read More
Why Bush's next ad will be creator-made
Bush’s canned goods is leaning into user-generated content (or UGC) — the company’s next commercial will be made by a creator. → Read More
The Super Bowl may be even more important for marketers this year
With the Grammy’s recently postponed and the Golden Globes off the air, the opportunity to reach live audiences this time of year have dwindled outside the Super Bowl. → Read More
How small businesses are using TikTok to build brand awareness and sales
As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix. → Read More
The trends marketers and agency execs are thinking about going into 2022
Digiday asked agency execs and marketers to detail what they believe the marketing hot topics like the metaverse, privacy, CTV, return of travel and more, will be in the coming weeks. → Read More
Why influencers could market around this holiday's supply chain issues
Marketers are increasing investment in influencers and creators for this holiday season, according to influencer marketing and agency execs. → Read More
Why nostalgia marketing is everywhere right now
With the continued pandemic due to the variants, marketers and agency execs expect nostalgia marketing to continue. → Read More
How a 70-year-old mattress company created a new bed-in-a-box brand from scratch
The result of the last year-and-a-half is a new bed-in-a-box brand, Milton, a brand that touts the parent company’s 70-year legacy while targeting an older demographic of consumers who may be more skeptical than younger consumers when it comes to a bed-in-a-box. → Read More
How one agency is aiming to improve DE&I with a paid fellowship
RiseUp helps talented individuals, who’ve experienced hiring bias based on their background, get the experience they needed to break into advertising. → Read More
Inside Visible's influencer marketing strategy for Pride and beyond
Visible believes that fostering an on-going relationship with influencers will allow the audiences of those influencers to get to know the brand. → Read More
Marketers remain bullish on TikTok despite rising costs
To be a part of culture in an organic way on the platform has a number of marketers looking to find ways to “go deep” on TikTok. → Read More
What advertisers and ad buyers think of Carolyn Everson's departure from Facebook
Carolyn Everson, Facebook’s global ads chief, announced via a Facebook status update earlier this week that she had left the company. → Read More
Confessions of a freelance creative on the rise of scope creep
For freelancers on retainer, managing clients' expectations while also staying within the bounds of the agreed upon job can be a delicate balance. → Read More
Marketers and agency execs are encouraging Pride marketing that 'goes beyond June'
Marketers and agency execs believe advertisers need to rethink Pride marketing and find ways to support LGBTQ+ people all year round. → Read More
As Sweetgreen expands to new locations using OOH to 'generate trials'
As Sweetgreen continues its expansion into new markets, the fast-casual salad chain is starting to invest more in out-of-home advertising. → Read More