Matt Janaway
Business 2 Community
United Kingdom
Contact Matt
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Matt:
5 Tips for Creating High-Performing Content
A good content strategy can drive 100% of your revenue. Content marketing fills the gap between what message brands want to share and what consumers → Read More
5 Stats Businesses Need to Know About Content Marketing in 2021
What matters in content marketing this year? What is going to make your content strategy effective? Having great content is all well and good. Getting → Read More
5 Stats You Need to Know About SEO In 2021
Keeping on top of the latest SEO trends often feels like an uphill struggle. Google’s algorithm can be likened to the moving staircases in Harry Potter. → Read More
The Secret to Product Descriptions That Convert
So you’ve nailed your website, invested in marketing and your site is getting an exciting number of visitors. Time to sit back and watch those sales roll → Read More
Why Your Content Isn’t Converting (And How to Fix It Without Spending Thousands on Ads)
Is there anything more frustrating than spending hours crafting what you know to be great content, only for it not to convert? You’ve put together a solid → Read More
How to Start Your Inbound Marketing Strategy in 2021
How consumers interact with brands is changing fast. In this age of digital marketing, it is easy for consumers to avoid adverts and other marketing → Read More
6 Simple Ways to Increase Your Landing Page Conversion Rate
If you’re a business owner, there is a good chance you're looking for ways to generate leads and guide people to your product or service—and landing pages → Read More
5 Brands That Have Already Nailed Their Marketing in 2021
Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell goods, followed by the Marketing → Read More
You Might Not Need More Traffic… Here’s Why
Conversion counts. Increasing website traffic is not everything. You know the situation: sales are dropping, and the pressure on the marketing team is → Read More
How eCommerce Brands Can Double Their Conversion Rate Without Creating a New Site
You want to see your conversion rates leap up. You ambitious and want to double them, if not triple or quadruple them. You’ve probably looked at dozens of → Read More
5 Psychological Principles You Need to Know Before Your Next Marketing Campaign
There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most important books written → Read More
Five Ways to Create Engaging Content That Converts for Your B2B Business
B2B and B2C audiences are different; however, both need engaging content. Let's look at five ways to engage your audience with excellent B2B content that converts. → Read More
5 Reasons Your Social Campaigns Aren’t Converting (+ How to Fix Them)
You read somewhere that social campaigns would lead to positive ROI. You were told your campaigns would drive insane traffic and generate top-quality → Read More
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide
Regardless of how many answers you get, fresh SEO questions will always crop up again and again. It happens. What works for SEO today might not be as → Read More
Why Your Brand Isn’t Generating Sales Online [+ How to Fix It Without Being Overly-Promotional]
There you are, peacefully shopping around for the cheapest products at a retail store. A salesperson comes around and greets you with a smile. “Is there → Read More
7 Easy Ways to Drive High Quality Traffic to Your Landing Page Anyone Can Use
Driving traffic to a landing page can be relatively easy. Driving high-quality traffic is a different story. It’s common for business owners to wonder why → Read More
How Ecommerce Brands Can Increase Site Traffic in 90 Days (Without Spending Thousands on Ads)
Pay-per-click (PPC) ads are the heroes of short-term minded marketers. That’s because paid ads can get ecommerce businesses immediate online visibility → Read More
The Problem With Digital Marketing
It’s not hard to see why more and more people are stepping into the digital marketing world. With an umbrella of profitable careers to choose from in one → Read More
How to Make Content Marketing Work In a World Saturated With Content
There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention. The → Read More
Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. → Read More