Adam L. Penenberg
Fast Company
New York, NY, United States
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Past articles by Adam:
How To Finish Making Your Movie--And Get People To Actually Watch It
After you finish shooting a movie there's post-production & then, you hope, a distribution deal. The 5th & final installment in our series. → Read More
Two Men. Two Planes. One Race to Conquer the World.
Narratively is a platform devoted to untold human stories. We avoid the breaking news and focus instead on ordinary people with extraordinary stories. → Read More
Why Making Movies Is Not For The Faint Of Heart
Shooting a film on the fly entails technical challenges you can't even imagine. Act IV in our series on the making of Beatbox. → Read More
The One Surefire Way To Better Engage Your Employees
There's a better way to boost engagement than trying to convince unhappy employees that their jobs don't suck. → Read More
We Had A Script, A Director, And $200,000 In The Bank. What Could Go Wrong?
In Act Three of our series on making a movie: the long road to "action." → Read More
Have A Great Script? Cool, Now Good Luck Getting Your Movie Made
Ideas are cheap. It's all about execution. But how can you execute anything without money? Read the second act of our series to find out. → Read More
How Making A Movie Is Like Launching A Startup
In part one of our series, Adam Penenberg has the idea for a percussive film called Beatbox, but very little idea how to make it. → Read More
GM’s hit and run: How a lawyer, mechanic, and engineer blew the lid off the worst auto scandal in history
As the sun was setting on a stormy Georgia day, Brooke Melton was 30 miles outside of Atlanta in her Chevy Cobalt. It was March 10, 2010, her birthday, and the 29-year-old pediatric nurse was on he... → Read More
Dancing Giants: Samsung's $1B Open Innovation Center
You only need one stat to show why Samsung has been so innovative over the years: A full quarter of its global workforce works in research and development. Yet the company has been looking to in-ho... → Read More
Dancing Giants: Why large companies should embrace the minimum viable product
There are lean startups, then there are startups that exist to help large and small companies act more like startups -- like 3Pillar Global. Based in Fairfax, VA, the company sells software to help... → Read More
Startups Anonymous: How a sole-income earning, non-tech, thirty-something (with kids) started his company
In the summer of 2011, I had an idea I could not get out of my head. Something I thought about every waking hour of the day. The thought of what it could become put me to sleep with a smile on my f... → Read More
Dancing Giants: At Intuit, ideas for new products can come from anywhere
If you were asked to compile a list of the most innovative corporations, it might not occur to you to include a tax, accounting, and finance software provider. But few companies have embraced the a... → Read More
Dancing Giants: How a huge postal goods manufacturer uses lean startup methodology to survive
It’s hard to imagine a corporation more vulnerable to the ravages of Schumpter’s creative destruction than a manufacturer of postal meters and scales, mail sorters, and automated letter opening mac... → Read More
Dancing Giants: Startup guru Steve Blank bashes big companies that stack the deck
Steve Blank is a kind of folk hero in startup circles. A successful entrepreneur, Blank, though his writings and Lean LaunchPad seminars at Stanford and online -- more than 150,000 students have ta... → Read More
Dancing Giants: How a rusting giant can act more like a startup
Trevor Owens, founder of Javelin (formerly Lean Startup Machine), has a bleak-- but simple -- prescription for big companies: Act more like a startup or enjoy a long slide into irrelevance and crea... → Read More
Dancing Giants: Can big companies still innovate?
You hear it all the time. Big companies can't innovate. It's become a meme, conventional wisdom, accepted as fact. Massive corporations have massive bureaucracies. They're sclerotic, afraid of cann... → Read More
Decoding Nakamoto: Language analysis pokes more holes in Newsweek's bitcoin story
Give five writing samples to the right person with the right tools, and he might be able to tell you who wrote each. Like fingerprints and voices, the way we write not only says a lot about us, it ... → Read More
After the Mt. Gox fiasco, calls for regulating bitcoin
For hundreds of years, bank failures were common. In 1792, the United States had its first financial crisis, when an expansion of credit brought rampant speculation. Boom meet bust, and when specul... → Read More
Arab Bank lawyers claim Pando story poisons jury pool; judge disagrees
Earlier this week I published an in-depth feature story on Arab Bank and a lawsuit that seeks to hold it responsible for facilitating massive amounts of terror financing. A few days after "Follow t... → Read More
Google denies bidding on WhatsApp
Shortly after Facebook's $19 billion acquisition of WhatsApp, Jessica Lessin's The Information reported that Google proposed paying the mobile messaging service to notify it in the event that Whats... → Read More