Andy Pemberton
Campaign
United Kingdom
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Past articles by Andrew:
Apple’s ‘gangster move’ dealt a blow to Meta and digital advertising
Businesses tracking online users to sell ads like Meta could find their time is up. → Read More
Abrdn’s rebrand ditches the vowels and branding best practice
The investment company will be hoping its new identity doesn't prove to be a burden to the brand → Read More
Why the UK government's 'test and trace' app plan was doomed to fail
England's 'world-beating' app to track the Covid-19 virus has been binned. Why is no one surprised? → Read More
2019 is the year of 'woke' as a business plan
Why is every campaign so woke nowadays? Because liberals won the culture war and urban progressives have all the money. → Read More
It's 2019 and tech innovation is dead... because Apple killed it
Winter has arrived for big tech, which has been smothering innovation to stay ahead. → Read More
We have hit peak Apple
The deals with Amazon and Google only point to one thing: sliding sales. → Read More
Why the tech duopoly spells even more bad news for traditional media
Think the ad duopoly of Facebook and Google seems like bad news for traditional media? Well, stick around compadre, because it's about to get a lot worse. → Read More
Uber may have their London licence back, but their business model lies in pieces
Uber has regained their licence to operate in London, albeit on a 15-month probation, but the director of Furthr doesn't believe the changes implemented go deeply enough to fix a problematic business model. → Read More
A bot didn't write this column
My family and I are huge fans of this place. The staff is super nice and the food is great. The chicken is very good and the garlic sauce is perfect. Ice-cream topped with fruit is delicious too. Highly recommended!... → Read More
A bot didn't write this column
My family and I are huge fans of this place. The staff is super nice and the food is great. The chicken is very good and the garlic sauce is perfect. Ice-cream topped with fruit is delicious too. Highly recommended!... → Read More
Social platforms need to step up or risk destroying democracy
Charlottesville is a game-changer for social media. Or at least, it should be. → Read More
Uber is everything that is wrong with disruption
Uber is a lesson in the damaging power of disruption and globalisation, and it should be stopped. → Read More
Social media is broken
Even the man who helped invent it now thinks it has gone very wrong. → Read More
Will Amazon devour brands?
Amazon is throwing a small party for consumer brands this month. What’s for dinner? Retailers. Some of the world’s biggest brands have been invited to Amazon’s Seattle headquarters to hear about how they should start shipping products directly to online shoppers and bypass chains such as Walmart, Target, and Costco. Executives from General Mills, Mondelez International, and other packaged-goods… → Read More
Will Amazon devour brands?
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.. From Campaign US → Read More
Will Amazon devour brands?
Retail is being eaten alive by Amazon and brands could be next. By Andy Pemberton, the director at Furthr. → Read More
Blockchain is a 'trust machine' with the power to topple the tech giants
Blockchain technology has the power to unseat the likes of Facebook, Twitter and Google. Why? Because you can trust it. → Read More
The day social media peaked: 16/02/17
Social giants built their success on globalisation. As the world votes to reject it, can they really expect to carry on as normal? → Read More
Burn your iPad: 2017 is the year of voice
But beware: voice-activated tech could cause headaches for brands. → Read More
Brands should harness Twitter, Donald Trump-style
Brands such as McDonald's can learn from the way the US president-elect uses the platform to listen to his audience and test the water. → Read More