Ferguson Mitchell
The Esports Observer
Davis, CA, United States
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Past articles by Ferguson:
MLG Founder Mike Sepso Joins 100 Thieves’ Board of Directors
Mike Sepso, formerly of MLG and Activision Blizzard, has joined esports organization 100 Thieves’ board of directors. Sepso also recently launched an esports advisory firm called Electronic Sports Group and signed on as a strategic partner to the ownership group of OWL franchise New York Excelsior. 100 Thieves adds Sepso following the closure of a... → Read More
ELEAGUE Partners With EA to Host FIFA 19 Events
ELEAGUE will partner with EA to host multiple FIFA 19 tournaments this year. These events will be a part of the EA Sports FIFA 19 Global Series FUT Champions Cup, and will award $100K USD and qualifier points for the eWorld Cup Grand Final. Coverage for the event will air live on Twitch and B/R... → Read More
EA SPORTS, The CW, and the NFL Partner for Primetime Madden Esports Special
EA SPORTS, The CW television network, and the National Football League are partnering to broadcast a television special to highlight the Madden NFL 19 Classic tournament. The Classic, which took place in December, featured almost 200 competitors and is the first event in the 2019 Madden NFL 19 season. The special, which airs tonight, is... → Read More
EA SPORTS, The CW, and the NFL Partner for Primetime Madden Esports Special
EA SPORTS, The CW television network, and the National Football League are partnering to broadcast a television special to highlight the Madden NFL 19 Classic tournament. The Classic, which took place in December, featured almost 200 competitors and is the first event in the 2019 Madden NFL 19 season. The special, which airs tonight, is... → Read More
Team Liquid Partners With Professional Fighters League
Team Liquid and mixed martial arts organization Professional Fighters League will partner in a series of cross-promotions and ambassadorships. Team Liquid players and streamers will attend PFL events and share their experiences with their esports followers. This partnership is set to begin at PFL’s $10M USD Championship event on Dec. 31. Team Liquid is partnering... → Read More
Movistar eSports Channel Closes After Two Years
Movistar’s esports channel is closing down after two years of operation. The brand will continue operating its other esports initiatives, including the competitive organization Movistar Riders, and its esports center in Madrid. The reason cited for the closure is Movistar’s recent deal with Netflix to integrate Netflix content through Movistar’s platform. Spanish-language esports television… → Read More
Road Games, Increased Prize Pool Coming to Overwatch League Season Two
The Overwatch League’s second season will feature road games and an increased prize pool, according to Blizzard Entertainment. For the road games, a single franchise will be hosting that weekend’s regular season matches. Other details released include the full 2019 match schedule and television broadcast information. New details have been released by Blizzard Entertainment about... → Read More
OGN Holds North American Launch Event, Showcases PUBG Production
OGN is opening the doors to its Los Angeles esports studio and arena for a unique PUBG event to showcase how battle royale games can be effectively produced. The Korean media company has a deep history in esports, and has focused recently on expanding into the global production of PUBG events. Next year, OGN will... → Read More
Professional World of Warcraft Organization Method Adds Kensington as Sponsor
Method has added desktop and laptop accessory manufacturer Kensington as a sponsor. As a top World of Warcraft organization, Method is deeply engaged with Blizzard’s signature convention, Blizzcon, running this weekend. One of the biggest names in World of Warcraft , Method, has added a new sponsor to the team—desktop and laptop accessory manufacturer Kensington. Announced... → Read More
PlayVS and Champion Athletic Apparel Partner in High School Esports Jersey Deal
High school teams will have the opportunity to order team jerseys as part of their onboarding process onto the PlayVS esports platform. → Read More
Why Brands & Influencers are Taking Center Stage in Esports
Fortnite introduced the world to streaming celebrities. The Overwatch League and NBA 2K League paved the way for local, city-based esports engagement. These new developments and much more have led to a new wave of brands flooding into esports. Marketing firms and non-endemic brands are exploring every inch of the industry, leading to creative activations,... → Read More
Esports Essentials: Mobile Esports are Here to Stay
Esports is a growing market,and nowhere is that growth more pronounced than in the mobile scene. With plenty of room for innovation and a majority market share of total gaming spending, the mobile esports scene is poised to grow significantly in the next few years. Here’s what you should know about esports on the go.... → Read More
Esports Essentials: The Impact of the Counter-Strike Majors
Counter-Strike has seen almost two decades of competitive play across multiple games. → Read More
OPINION: Overwatch’s LFG Underlines the Value of Team-Building Tools in Esports Titles
The votes are in—Overwatch’s new “Looking for Group” system is both popular and efficient at crushing toxicity. LFG is a simple group-making tool, modeled similarly to a feature of the same name in another massive Blizzard title, World of Warcraft . In short, the system lets you build a like-minded group of six prior to... → Read More
Pittsburgh Knights Land First Big Non-Endemic Sponsor in Totino's
Engagement with the team's fans seems a leading theme for the Knights, and Totino's seems to agree that this is the right direction. → Read More
FanAI: 81% of Esports Fans Only Follow a Single Genre
FanAI's report may suggest individual genres (or even individual games) should be treated on an individual basis and not lumped together. → Read More
OPINION: Wizards of the Coast Targets Esports With Recent Magic: the Gathering Initiatives
The newest attempt at digitizing Magic looks promising, but an esports-focused invitational has players in an uproar. → Read More
Kotaku Esports Vertical Compete Shuts Down
Esports media sites have seen instability as of late, but this closure appears more directly related to internal Univision issues. → Read More
Valve Shuts Down OPSkins Bots, Users Lose $2M Worth of Skins
Many other services were using OPSkins' workaround to operate, effectively neutralizing Valve's effort to regulate the skin marketplace. → Read More
PUBG Streamer CS:GO Pro Shroud Joins HyperX Ambassador Team
HyperX is a long-time esports sponsor, but has also expanded into sponsoring traditional sporting figures to raise brand awareness. → Read More