Jon Watkins
FIPP
United Kingdom
Contact Jon
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jon:
Preparing for the future: How publishers are responding to the rapid pace of change
The pace of change has never been this fast, yet it will never be this slow again.” Such has been the speed of disruption in the publishing industry in recent years, that Canadian Prime Minister Justin Trudeau’s words at the 2019 World Economic Forum in Davos could have been written specifically for it. → Read More
Innovation in action: blending print and digital to optimise the experience
Many brands are seeing an opportunity to innovate by adding a digital element to their print offering. In the advertising space in particular a number of brands have created ‘experiential content’ for their audiences by combining the two. Here, we explore some examples. → Read More
Forbes, Monocle and Trusted Media Brands on how to transform a publishing business
In the lead up to a major debate on media ownership and business models at the forthcoming FIPP World Media Congress, Forbes CEO Mike Federle, Trusted Media Brands CEO Bonnie Kintser, and Monocle creator Tyler Brûlé share their views on what drives their businesses’ current success and future growth. → Read More
Meredith SVP on changing media ownership and future investment
David S. Johnson, SVP Corporate Development at Meredith Corporation, will join a panel discussion at the forthcoming 42nd FIPP World Media Congress on the topic of media ownership. Here, he sets out Meredith’s approach to a changing market, and the corporation’s plans around acquisition and ownership. → Read More
Tyler Brûlé talks print, Brexit and what’s next for Monocle
Having launched both Wallpaper* and Monocle, Tyler Brûlé is widely considered one of the most influential media innovators of his generation. Since its inception, the Monocle brand has grown into a unique global media entity that successfully combines print, web, retail and broadcast components. → Read More
Podcasts: A sound medium
From Serial to This American Life and Ted Talks daily – podcasts have never been so popular. So, what exactly is their appeal and how might audio content evolve from here? We asked Andy Bowers, FIPP World Media Congress speaker and chief innovation officer at leading podcasting services and technology company Megaphone, to share his views. → Read More
Nordic warrior: transforming revenue models at Schibsted
Norwegian-headquartered media giant Schibsted is often held up as a business that has transformed itself in recent years to remain relevant and thriving. Tor Jacobsen, SVP and chief consumer officer at Schibsted Media explains how the company has retained a focus on revenue generation during that transformation, and the role data is playing in driving growth. → Read More
A blueprint for successful change
Martha Stone Williams, CEO of World Newsmedia Network, discusses how the media industry must adapt to embrace innovation, how data and measurement must be the cornerstone of strategy and direction, and successful media firms implement a culture of experimentation. → Read More
Power of print continues to shine
In a multi-channel, multi-platform world, print continues to offer its own value. → Read More
Trends industry leaders are thinking about for the future
Artificial Intelligence, voice, AR/VR, events, and international expansion – these are some of the things that have industry leaders thinking as they contemplate the future and growth for their businesses. → Read More
VR gets real
VR has been lauded as the next big opportunity for publishers to deliver a better experience for their audiences. Greg Ivanov, BD Google Play Apps & Games, shares his views on where VR currently stands and how publishers can embrace it… → Read More
Top tips for transformation
In the lead up to the 41st FIPP World Congress, 9-11 October in London, a selection of industry leaders who will be there offered us their tips for successfully evolving and transforming your publishing business… → Read More
Why print can be child’s play
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print… → Read More
At the new Gruner + Jahr the only constant is ongoing renewal
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future… → Read More
New Hearst UK CEO’s strategy for success
Having joined the Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward. Here, he talks cultural change, revenue generation and the future of the publishing industry… → Read More
How The Economist turned circulation into its most profitable revenue line
While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group. Michael Brunt, MD of Circulation at The Economist Group, explains how they’ve done it – and how there remain plenty more opportunities to grow… → Read More
How video and social are perfect partner for news
With social channels increasingly growing and demand for video also on the rise, the two are a perfect match for new coverage. Shadi Rahimi, video producer at AJ+, shares tips for success… → Read More
License to thrill
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future� → Read More
Still plenty of opportunity in digital advertising – Flipboard exec
The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market… → Read More
How eMarketer was built
Geoff Ramsey, co-founder and chief innovation officer of eMarketer started his working life as a magician. Here he explains how eMarketer found its magic formula – how a traditional ad house was transformed into the research and data giant we know today, the tricks it deployed to survive some turbulent times, and how the business plans to continue coming up trumps in the future… → Read More