Anton Eliasson
Business 2 Community
Korea, Republic of
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Past articles by Anton:
10 Instagram Trends Marketers Need To Know For 2019
Instagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this striking number may be the most important: Instagram now has a multibillion-dollar global reach that makes it possible for advertisers to access their target markets with ease. As 2018 draws to a close, experts predict that… → Read More
News Feed Video Best Practices
The best video ads in your social feeds are the ones that hold your attention, are relevant to your interests, and don’t annoy you. For instance, say your favorite musical artist is coming to town, and you see a Facebook or Instagram video ad announcing the upcoming tour. That’s awesome! Not only does the ad look and sound good on mobile, but it’s pretty effective for selling tickets. You know a… → Read More
5 Ideas for Influencer Marketing on Instagram
Influencer partnerships and video are two of the most powerful strategies for growing your business on Instagram. With 33% of millennials and 40% of Gen Z social media users spending more time watching video than anything else, video is the best way to get your users’ attention. Adding influencers to your Instagram strategy can boost revenue and increase post engagement for less than the cost of… → Read More
8 Black Friday Marketing Ideas for E-Commerce
Black Friday and Cyber Monday are always record-breaking sales days. In order to get a piece of the action, your Black Friday marketing needs to be top-notch. Source: Adobe Digital Insights Holiday R… → Read More
15 Lightning-Fast Video Ad Examples for Facebook and Instagram
The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s wh… → Read More
19 Instagram Story Ad Ideas from Creative Brands
We already know that Instagram Stories are a highly engaging video format. But the real value of Instagram Story ads isn’t in the video itself, but the connection you make with the person on the ot… → Read More
Bridge the Attention Gap with Short Videos
In the first article of our mobile-video series, we talked about why video creative matters for a mobile-first audience. Now, let’s get into specific strategies for video ads. First things first: S… → Read More
The Mobile Video Era is Just Beginning
Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your b… → Read More
Swipe Up: How to Make Instagram Stories Ads People Want to Click
Instagram Stories are totally absorbing to viewers, yet still new to marketers. Despite the flood of beautiful, full-screen videos, some brands still don’t know how to get new customers to “swipe… → Read More
5 Scientific Reasons Why Instagram Stories Are So Engaging
Instagram Stories might be the most captivating feature in the history of social media. Since the introduction of Stories, in 2016, Instagram engagement by its billion users has ballooned to an avera… → Read More
More Than Instagram Video Ads: How Marketers Can Use Instagram Live
Instagram Live is just one of the many ways that Instagram has taken the full plunge into live and long-form video on its platform. With Instagram users steadily increasing, marketers can’t afford… → Read More
How to Build Brand Loyalty on Instagram
Instagram just surpassed 1 billion monthly users, and the company reports that 80% of its users follow a business. But are you using your Instagram business profile to its full potential? Strong cust… → Read More
Plan Your Facebook Video Strategy Like a TV Series
As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algo… → Read More
Why Kanye West is One of the Best B2B Video Marketers Ever
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the ne… → Read More
7 Easy Video Effects That Will Spice Up Your Facebook Ads
Video effects are tools of engagement, working on a subconscious level to make viewing more enjoyable. Special effects tighten transitions, enhance storytelling, and, of course, add “wow” factor.… → Read More
15 Instagram Video Ideas That Will Give You a Creative Boost
If video is not part of your Instagram strategy, you might be falling behind. In 2017, Instagram announced that there are now 2 million advertisers using the platform for business. They also noted th… → Read More
What’s Missing From Your Facebook Video Ads Strategy: Interview with Justin Marshall
Facebook is a huge ad network. As a small fish, you might fear your brand will get drowned out. If early attempts at Facebook marketing haven’t worked, do not despair. Small businesses can achieve… → Read More
Instagram Growth with Video is Easier than You Think
Now that Instagram is one of the fastest growing social networks, a great-looking video will attract more attention and engagement from viewers scrolling through a feed of static photos. There’s ne… → Read More
10 Video Ad Templates for E-commerce Marketing
One of the biggest challenges of e-commerce marketing is getting traction. You have a beautifully designed site and mobile app, plenty of inventory, and an efficient system for shipping and tracking… → Read More
What’s Missing from Your Video Ad’s Call to Action
A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see… → Read More