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We're people, we don't know the future, so we are always guessing. But we're not just guessing. We're developing sets of assumptions. → Read More
Content marketing is a simple enough concept. Instead of a sales pitch, provide quality content to your readers that they will truly want to read and share. But as simple as the concept is, effective content marketing is anything but easy. Because quality content doesn't just happen. → Read More
When should you pivot? And how can you tell when it's better to stand still? → Read More
Incompatible goals can lead to business hell. Here are the issues to think through ahead of time. → Read More
Do an honest self-assessment and answer these four critical questions first. → Read More
As the pace of transformation quickens, forecasting can be even more important. → Read More
Begin with a lean document that can guide your company's efforts internally. Add to it later on if investors or bankers need more details. → Read More
Have you noticed how annoying small business clichés seem to generate instant experts? It’s as if repeating the same half true clichés that appear everywhere validates a voice. I can’t → Read More
Read this to glean the lesson that you don't want to learn the hard way. → Read More
If those you've approached for money say no, try to figure out why. Maybe it will lead to some good news. → Read More
Presentations are changing, becoming more visual, but the pictures can't do all the talking. Real money allocation also speaks strongly to investors. → Read More
Make yours meaningful by defining goals and specific strategies for customers, the enterprise and owners. Or skip one if there's no business purpose for... → Read More
Im interested in becoming an entrepreneur but I dont know the first thing about accounting, marketing or running a business. I dont feel comfortable... → Read More
These factors are important to consider and forecast before you launch your business. → Read More
Get an idea of how much money you'll need by creating three quick lists and making a few educated guesses. → Read More
How to write an effective business plan by keeping it simple. → Read More
Follow these tips to learn how to develop sales forecast for your business plan. → Read More