Sally J. Schmidt
Attorney at Work
Edina, MN, United States
Contact Sally
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Past articles by Sally:
Planning a Strong Fourth Quarter for Your Law Practice
Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some things you can do to finish the year strong. → Read More
Building a Solid Relationship With Clients Throughout the Client Journey
Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey. → Read More
Branching Out to Expand Your Clientele
Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree. → Read More
Legal Pricing: Good Lawyers Talk Money With Their Clients
All clients are cost-conscious, but above discounts, they seek value. How you talk about legal pricing makes a big difference. → Read More
Diving Back Into Conferences: Ways to Brush Up Your Form
Sally Schmidt | After two years away from in-person conferences, tradeshows and other large gatherings, your skills may be rusty. → Read More
Struggling to Reach Potential Clients? Find the Middleman
Sally Schmidt | Know the people who know the right people. → Read More
Keeping Clients While Managing Extraordinary Change
Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too. → Read More
Lawyer Networking: Are You a Spoke or a Hub?
Lawyer networking is like a bicycle wheel. If you’re a hub, the spokes all connect to you, and you can link your contacts to others. → Read More
What Will Hybrid Marketing Look Like for Law Firms?
Smart lawyers will combine traditional approaches with the lessons learned during the pandemic to create a new hybrid marketing approach. → Read More
Associate Business Development
Six associate business development activities to help young lawyers get a running start building their law practices. → Read More
Business Relationships
Following up with prospects doesn’t need to feel awkward or pushy. Ideas from Sally Schmidt on how to build business relationships naturally. → Read More
Be the Firm’s Go-To Lawyer
For your expertise to become a practice-building opportunity, you need to market it. These ideas will help you become the go-to lawyer. → Read More
Sharing Origination Credit: Be a Cross-Selling Team Player
Whether you are the cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit. → Read More
Sharing Origination Credit: Be a Cross-Selling Team Player
Whether you are the cross-seller or a cross-sellee, here are factors to consider when lawyers try to divvy up origination credit. → Read More
Lawyer Business Development
Certain business development tactics are off the table. Yet clients are still hiring lawyers. Here are 6 things your law firm can do to stay in the game. → Read More
Lawyer Business Development
Certain business development tactics are off the table. Yet clients are still hiring lawyers. Here are 6 things your law firm can do to stay in the game. → Read More
Five Law Firm Marketing Fundamentals
Here are five fundamental law firm marketing strategies that are always good ideas, but especially now when the world is upside down. → Read More
Five Lawyer Marketing Fundamentals
Here are five fundamental lawyer marketing strategies that are always good ideas, but especially now when the world is upside down. → Read More
Earning a Client's Trust: What It Takes
If you can earn a client’s trust, you will turn a happy client into a lifelong client. Sally Schmidt explains some actions you can take. → Read More
Committing Time to Marketing Your Law Practice
You can’t “make” time for marketing your practice, but you can allocate time. Tips for calendaring marketing and business development tasks and activities. → Read More