Christopher Morency
Business of Fashion
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Past articles by Christopher:
Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency. → Read More
End Clothing: Menswear’s Silent E-Commerce Contender
In a rare interview, the founders of the Newcastle-based shopping destination reveal their plans to reach $350 million in annual revenue by 2020. → Read More
The Rise of Drake’s OVO Label
The contemporary sportswear line, co-owned by Canadian rapper Drake and business partners Oliver El-Khatib and Noah "40" Shebib, is expected to reach $50 million in revenue this year. → Read More
Pedro Lourenço Is Back with Zilver
With a new genderless label, set to debut at London Fashion Week on September 16, the designer aims to build something that is sustainable — environmentally as well as economically. → Read More
Rūh: The Gentlewoman of Luxury Fashion
With a locked website and weekly events, the New York-based womenswear label is taking a collective approach to fashion that transcends just product. → Read More
Net-a-Porter Stakes Its Claim to the Next Generation of Designers
The e-tailer hopes its new seasonal accelerator programme will help to keep it ahead of the competition at a time when consumers are thirsty for newness. → Read More
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram. → Read More
A Silver Lining to London's Menswear Exodus
The absence of headline acts like Burberry, JW Anderson, Craig Green and Grace Wales Bonner has cast doubt on the future of London Fashion Week Men’s — but also made space for new talent to shine. → Read More
Behind the Scenes of the LVMH Prize
Tokyo-based designer Masayuki Ino was crowned the winner of the French conglomerate’s fashion award, while Rok Hwang was awarded the creative prize after five months and three selection rounds. → Read More
Behind the Scenes of the LVMH Prize
Tokyo-based designer Masayuki Ino was crowned the winner of the French conglomerate’s fashion award, while Rok Hwang was awarded the creative prize after five months and three selection rounds. → Read More
Inside Rimowa’s Off-White Collaboration with Virgil Abloh and Alexandre Arnault
The luxury streetwear collaboration features a transparent polycarbonate suitcase and follows a successful partnership between Rimowa and Supreme. → Read More
Haider Ackermann Opts for Co-Ed Runway Show
The designer will combine the menswear and womenswear runway shows starting with the Spring/Summer 2019 collection to be shown in September. → Read More
Why Rappers Are Fashion’s New Royalty
After years of avoiding associations with hip-hop, the fashion industry has woken up to the marketing power of America’s greatest cultural export. → Read More
Why Cos Decided to Show at Pitti
The H&M-owned minimalist label joins Craig Green and Roberto Cavalli and becomes the first ever fast-fashion guest designer to present its collection at the Italian trade show. → Read More
Streetwear Reigns Supreme, Say Teens
Brands including Adidas, Supreme and Gucci come out on top in a Piper Jaffray survey of young consumers, while Nike and Ralph Lauren are losing lustre. → Read More
What's Acne Studios Worth?
The Swedish label is up for sale and market sources say it could fetch €400 million to €500 million — potentially more if there is competition. → Read More
Craig Green Is Pitti Uomo's Next Guest Designer
The acclaimed menswear designer will present his Spring/Summer 2019 collection at the Pitti Uomo trade show in Florence, skipping London Fashion Week Men's. → Read More
Nike Showcases Big Bet on Women's Sneaker Market
The American sportswear giant has landed at Paris Fashion Week to debut Unlaced, a new boutique concept that it is calling 'a fantasy sneaker destination for women.' → Read More
Forty Five Ten Enters New York
Launching in March 2019, the luxury multi-brand boutique's sixth outpost is a testament to the retailer's ambition to scale beyond secondary and tertiary American cities. → Read More
Meet Fashion's First Computer-Generated Influencer
@lilmiquela wears Chanel, Prada and Supreme, works with fashion magazines and advocates for social change. Does it matter that she is a virtual avatar? → Read More