Jason Alcorn
Medium
Los Angeles, CA, United States
Contact Jason
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jason:
NewsMatch and REI Co-op Partner to Expand Support for Local Environmental Reporting
This week REI Co-op announced a $100,000 donation to NewsMatch to support nonprofit newsrooms covering the environmental and the outdoors. → Read More
Open Book Challenge Update: Four Startups Pitch Their Social Network
On this episode of This Week in Startups, I meet with four founders who want to participate in the Open Book Challenge: a LAUNCH initiative to invest in seven purpose-driven teams that want to build… → Read More
How To Write For MetricShift
MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation and audience engagement and community. I really encourage you to contribute. → Read More
What To Expect From Media Metrics in 2018
We asked 10 experts in media metrics to tell us what they expected to see in 2018 (including several of our MetricShift20 honorees). The answers are at once sanguine about the direction of media metrics and frank in their assessment of what needs to change. → Read More
MetricShift20: Honoring The Leaders in Media Metrics
In the ever-shifting world of media metrics, it’s helpful to have guides. The best guides can see beyond the weekly numbers report to imagine how analytics can serve the public mission of journalism. They explain which metrics trends matter and which to ignore. → Read More
Inside.com Year-end Letter – jason –
If you’ve never heard of us, Inside is a network of newsletters that serve as your personal industry research assistant by providing a smart, concise roundup of the most important news in a topic. We… → Read More
Harvard Experiment Finds Large Effects From Small News Outlets
Even small publishers have a large effect on the national discourse, according to a new paper published in Science on the effects of news. “Exposure to the news media,” the study states, “causes Americans to take public stands on specific issues, join national policy conversations, and expres... → Read More
ICJF Study: Global Newsrooms Are Falling Behind in Analytics
A few weeks ago the International Center for Journalists released the first-ever State of Technology in Global Newsrooms report, based on a survey of more than 2,700 journalists and newsroom managers in 130 countries. The survey was conducted in 12 languages. → Read More
How Metrics Became an Essential Part of ONA17
At the Online News Association's 2017 conference, in the exhibitor booths on the Midway, in panels on products and business revenue, and in sessions from conference sponsors like Knight Foundation and Chartbeat, the topic of metrics and impact was not the separate track that it's been in years past,... → Read More
Media Metrics Roundup for September 27, 2017
How News Agencies Are Using Audience Metrics, Overcoming Challenges Christoph Schlemmer / Austria Press Agency Schlemmer shares findings from his research for the Reuters Institute for the Study of Journalism. → Read More
Media Metrics Roundup for September 20, 2017
Can Australia’s Media Reform Help News Move Beyond Clicks? Peter Fray / MetricShift The government has been reluctant to support tax relief. Apple’s Anti-Tracking Moves Rattle Digital Media Ross Benes / Digiday What new limits on ad tracking mean for publishers. → Read More
Sortable Analytics Helps Publishers Optimize Their Revenue Faster
Publishers need to be able to wring every dollar out of their content, and the quicker they can access performance metrics, the better they are able to do so. → Read More
Media Metrics Roundup for September 13, 2017
How Emma Carew Grovum Uses Metrics to Guide Editorial at The Daily Beast Julia Haslanger / MediaShift An analytical mindset can take you up the management ladder. → Read More
Media Metrics Roundup for September 6, 2017
How Do We Measure Long-Term Impact In An Era Of Sensationalism And Fake News? Tim Cigelske / MediaShift Professionals have to lead when metrics point us astray. Social Media Platform Changes You May Have Missed In August Tory Starr / WGBH Social Need-to-know updates from Reddit, Facebook and more. → Read More
Media Metrics Roundup for August 30, 2017
How Will Changes in Google AMP Results Affect Your Newsroom? Chelsey Heath / MediaShift New SEO strategies make faster-loading pages even more important. Thoughts On Medium’s “Clap” Feature And Content Compensation M.G. → Read More
Media Metrics Roundup for August 23, 2017
Why Impact Became a Crucial Metric for Local News Jason Alcorn / MediaShift GateHouse Media wants to talk about impact. The War For Attention Sara Fischer / Axios Tech companies are crushing media at this game. And use the daily active users metric to prove it. → Read More
Why Impact Became a Crucial Metric for Local News
Learn how local publishers can use metrics to better serve their audience with MetricShift editor Jason Alcorn. Register now for the Sep. 6 training! There's a moral imperative at the heart of journalism. → Read More
Media Metrics Roundup for August 16, 2017
Parse.ly Has Raised $6.8 Million And Reached Profitability. Here’s What It’s Doing With The Money. Daniel Funke / Poynter CEO Sachin Kamdar sees an industry more sophisticated than ever about metrics. → Read More
Media Metrics Roundup for August 9, 2017
State of the News Media: Digital News Pew Research Center Essential reading: New digital audience data. (See also: Public Broadcasting) What Are Users Thinking When They Dismiss Notifications? Madeline Walsh / The Guardian Mobile Innovation Lab 84 percent said: “They were informed and didn’t nee... → Read More
What’s The Goal Of A News Site Homepage in 2017?
Last week a new research paper hit the internet from the Engaging News Project on one of my favorite topics: the website redesign. I pay particular attention to website redesigns because of what they tell us about the latest trends in how users experience news online and how we want users to ex... → Read More