Sammy Nickalls
AdWeek
New York, United States
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Past articles by Sammy:
Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles
Data from Suzy shows that more consumers are looking to give items like gift cards. → Read More
The Top Products Sold on Amazon Prime in Q1
New Profitero data spans categories including beauty, clothing, home and more → Read More
This Is What Happens to Your Uterine Lining If You Have an IUD
IUDs can offer lighter (and sometimes, absent!) periods. But what happens to your uterine lining with an IUD? Does blood just collect in your uterus? → Read More
These 4 Visual Trends Will Dominate 2020, According to Adobe Stock
Adobe Stock predicts that there will be more imagery centered around community and inclusion, among others. → Read More
Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit
Placed on the side of a red London bus by global creative agency BBH, the ad is simple, but quite direct indeed: “Another Whopper on the side of a bus. Must be an election.” → Read More
Consumers Worldwide Are Eating More Snacks Than Meals
Mondelēz International releases first State of Snacking survey. → Read More
Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands
They should be collecting photos of their products on real customers, too. → Read More
Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy
New data from Lab42 shows a renting trend in the sharing economy. → Read More
Infographic: Retail Spending Over Time by Vertical and Region
A new report provides insights for marketers looking to capitalize where they can. → Read More
Infographic: How Brand Mascot Recognition Has Changed Over Time
Vlasic Pickles’ stork, Travelocity’s gnome and Snuggle’s teddy bear are far less recognizable among Gen Zers than baby boomers. → Read More
Infographic: Over Half of Consumers Would Pay More for Sustainable Products
New data shows brands need to focus on eco-friendliness. → Read More
Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase
Here’s how they decide what to buy. → Read More
Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings
Over half of consumers believe purchasing via voice will be widely offered within the next year. → Read More
Infographic: How Consumers Want Brands to Communicate With Them
There’s a fine line between catering to their preferences and freaking them out. → Read More
On the Adweek Podcast: How to Launch Your Career the Right Way
Adweek writers and editors share lessons from the 2019 Adweek Grad Guide, including tips on landing your first job and making the most of mentoring opportunities. → Read More
Infographic: Over Half of Consumers Start Their Online Shopping on Amazon
Compared to 21.8% on Google and 17.2% on a brand’s website. → Read More
Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers
That’s followed by family (73%) and online reviews (62%). → Read More
Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media
Younger and older Gen Xers have different social media habits. → Read More
Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands
58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR. → Read More
Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic
With patterns getting more extreme, brands across verticals need to pay attention. → Read More