Sammy Nickalls, AdWeek

Sammy Nickalls


New York, United States

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Past articles by Sammy:

Recent Data Shows the Top Mother’s Day Gift Is One Borne Out of Pandemic Lifestyles

Data from Suzy shows that more consumers are looking to give items like gift cards. → Read More

The Top Products Sold on Amazon Prime in Q1

New Profitero data spans categories including beauty, clothing, home and more → Read More

This Is What Happens to Your Uterine Lining If You Have an IUD

IUDs can offer lighter (and sometimes, absent!) periods. But what happens to your uterine lining with an IUD? Does blood just collect in your uterus? → Read More

These 4 Visual Trends Will Dominate 2020, According to Adobe Stock

Adobe Stock predicts that there will be more imagery centered around community and inclusion, among others. → Read More

Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit

Placed on the side of a red London bus by global creative agency BBH, the ad is simple, but quite direct indeed: “Another Whopper on the side of a bus. Must be an election.” → Read More

Consumers Worldwide Are Eating More Snacks Than Meals

Mondelēz International releases first State of Snacking survey. → Read More

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

They should be collecting photos of their products on real customers, too. → Read More

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

New data from Lab42 shows a renting trend in the sharing economy. → Read More

Infographic: Retail Spending Over Time by Vertical and Region

A new report provides insights for marketers looking to capitalize where they can. → Read More

Infographic: How Brand Mascot Recognition Has Changed Over Time

Vlasic Pickles’ stork, Travelocity’s gnome and Snuggle’s teddy bear are far less recognizable among Gen Zers than baby boomers. → Read More

Infographic: Over Half of Consumers Would Pay More for Sustainable Products

New data shows brands need to focus on eco-friendliness. → Read More

Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase

Here’s how they decide what to buy. → Read More

Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings

Over half of consumers believe purchasing via voice will be widely offered within the next year. → Read More

Infographic: How Consumers Want Brands to Communicate With Them

There’s a fine line between catering to their preferences and freaking them out. → Read More

On the Adweek Podcast: How to Launch Your Career the Right Way

Adweek writers and editors share lessons from the 2019 Adweek Grad Guide, including tips on landing your first job and making the most of mentoring opportunities. → Read More

Infographic: Over Half of Consumers Start Their Online Shopping on Amazon

Compared to 21.8% on Google and 17.2% on a brand’s website. → Read More

Infographic: Friends Influence Purchasing Decisions for 81% of Canadian Gen Zers

That’s followed by family (73%) and online reviews (62%). → Read More

Infographic: The Difference Between How Younger and Older Gen Xers Use Social Media

Younger and older Gen Xers have different social media habits. → Read More

Infographic: Consumers Prefer High-Quality Imagery to Cutting-Edge Tech From Brands

58.7% visuals are the most impactful kind of brand engagement, compared with just 16.7% for VR and AR. → Read More

Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

With patterns getting more extreme, brands across verticals need to pay attention. → Read More