Katie McCrory, Virgin

Katie McCrory


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  • Unknown
  • Virgin
  • Eco-Business
  • The Guardian

Past articles by Katie:

Is ‘winter bathing’ the key to wellness?

At the tip of a popular beach in Copenhagen sits a bright aquamarine jetty, a pleasing colour-pop against the steely winter sky in backdrop. It plays host to some of the city’s most ardent outdoor swimming fans who flock here between September and May for a handful of saunas and the clean, brackish waters pooling between Sweden and Denmark. The winter bathing ritual is simple – cold and heat, on… → Read More

How Hollywood can help us fight gender inequality

Some may ask why this is a problem. Giving women financial autonomy is both the right thing to do and the smart thing to do – the case for action stems from the universal case for basic human rights, all the way to the myriad ways in which national economies thrive when women have equal rights. The case is so compelling that women’s economic empowerment – and the gender equality it stretches us… → Read More

The move towards organic cotton production is good news for both people and planet

Cotton is a thirsty crop, demanding as much as 20,000 litres of water to produce enough for a t-shirt and a single pair of jeans. This places enormous strain in climate-affected areas, where the land is harder to irrigate. The rise of GM (genetically modified) cotton types in response to water scarcity has led to an increase in pest-resistance, which in turn has led to the increased use of… → Read More

Why the foods of the future are a tasty prospect for business

Ahead of World Food Day, Sustainia global communications lead Katie McCrory outlines innovative ways to feed the world fairly and sustainably. → Read More

100 solutions present a world of opportunity

But every year, the incredible team at Sustainia does something which fires my imagination. Today, we’re launching the fifth edition of the Sustainia100, a publication which gathers together 100 solutions we think have the ability to create a cleaner, greener, fairer future for us all. I can tell you right now, finding 100 fantastic solutions is not a problem, but picking them out of the… → Read More

A letter to Earth

I loved you from the moment I met you. I saw your unrivalled beauty, your warmth, your comforting and relentlessly giving nature. I thought I saw things no one else could, when I raved about you to my friends and family; like I was the only one who had access to your breathtaking secrets. I was head over heels, cartwheeling-through-the-fields, truly and madly intoxicated by you. Who wouldn’t be?… → Read More

Building trust between civil society and business, starting with ourselves

Early in the conversation Johan observed that businesses that start with ‘baggage’ take longer to transform, but it’s too big a risk not to. He explained that leaders must innovate in order to be successful, whether they are in a traditional industry or not. He pointed to the luxury sector as a good example of a place where brands are injecting sustainability into aspirational items through the… → Read More

A shared future: The zero marginal cost vision

Jeremy talks about zero marginal cost as the economic driver behind radical transformation. He argues that capitalism can no longer be the exclusive arbiter of economic life, saying “capitalism has given birth – its first and last baby is the sharing economy” – moving traditional industries towards new models with low overheads. As a case in point, he refers to the rise of car-sharing as a key… → Read More

What one young girl taught us about leadership

For those at the top, the art of leadership can be tough, but Christiana reminds everyone that leadership can be found anywhere – sharing a story about her chance encounter with a child in fourth grade in South Africa, who sang a song for her, closing with the words: “Do more, do more, do more, and when you have done everything you could, do more.’” This is a powerful reminder that everyone is… → Read More

A world that exists within its means

Exploring the business opportunities and job creation readily available for leaders who are quick to adapt, Jules reminded us of the moral imperative for action too: “I have four wonderful kids, and I can’t imagine leaving this planet in the same way we found it. It’s very personal.” > José María suggests that at least 50 per cent of carbon emissions can be reduced in a profitable way, a fact… → Read More

Why women are the architects of our sustainable future

This International Women's Day, we celebrate the idea that women should not be viewed as victims, but as central actors in moving towards a sustainable future. → Read More

Kick-ass women in sustainability are my #SquadGoals

Katie: Are there any aspects to your work that are helped or hindered by your gender? Laura: This is a really interesting topic... Many professional women experience their gender as a disadvantage, so I made up my mind pretty early on that I didn’t want it to be an issue. I’ve definitely experienced my fair share of meetings when I was younger where a number of the men present just didn’t even… → Read More

What is the desired state of the planet and how can we maintain it?

It’s not until many millennia later – the boom and bust years of the 1980s defined by profligacy and capitalism – that we started paying attention to the warning signals that we were moving further and further away from Eden. As Johan puts it, “from 1990 onwards, the earth starts sending invoices back to humanity.” > These are planetary stop signs. We’re just running over them, we’re not taking… → Read More

I hate to shatter feminist illusions, but Danish women are still battling like us

As a Brit, I’ve been impressed by the working culture here in Denmark, but the fight for gender equality is still sadly relatable to back home → Read More

Electrifying the shipping industry in Sweden

Every day, more than 70 trains shuttle to and from the Port of Gothenburg. It’s home to one of the largest railway stations in Sweden and the country’s most heavily used tracks for freight – so far, so unexceptional. But there’s a twist: this railway is electric and the trains nose their way right up to the quayside, making Gothenburg one of the most sustainable ports in the world. Most port… → Read More

Calling all entrepreneurs, inventors and dreamers: we need your solutions

Fish-skin leather, solar powered hearing aids, bamboo bikes, medicine redistribution – these are just a handful of the 100 best clean, green and life-changing solutions that Sustainia shared with the world last year. And now we’re on the hunt for 100 more. We know that a sustainable future is wi... → Read More

Finding rubies in the rubble in India’s trash mountains

This yearIndia will produce 42 million tonnes of urban waste. One plucky enterprise believes that they can stop up to 90 per cent from ending up in dumps. These numbers are so mind-boggling that it looks like a decimal point has gone missing – but the situation is critical, which means only mind-b... → Read More

Sewing the seeds of change for organic cotton in India

Nearly half the fibres used in clothing and textiles all over the world are cotton. More than 20 million tonnes of the stuff is produced each year in around 90 different countries and India ranks in the top three, nestled between China and the USA. Whilst pipped to the post as the largest producer o... → Read More

The city that’s smartening up

When I was growing up, ‘smart’ was what you called the kids in your class who finished their homework and aced their exams. Nowadays it seems that the word has become a catch-all for the digitally connected universe we’re headed towards at breakneck speed. From smartphones to smart cars, we’... → Read More

The fridge that gets a little hot and sticky

In parts of the world where refrigeration is scant or none existent, food waste is a debilitating problem. It’s a particularly acute challenge for smallholder farmers who risk losing as much as 45 per cent of their crops before they have time to sell them. So it’s surprising to hear that the ans... → Read More