Stephanie Casstevens
IMPACT
Chicago, IL, United States
Contact Stephanie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Stephanie:
Level Up: Challenge Yourself and Your Team (The IMPACT Show Ep. 61)
In this week's episode of The IMPACT Show, Nick and Steph discussed The Great Game of Business, 80% videos, email preferences pages, and more. → Read More
Radical Ownership, Feedback, and Balance (The IMPACT Show Ep. 60)
In this week's episode of The IMPACT Show, Nick and Steph discussed radical ownership, giving and receiving feedback, balancing personal and professional passions, my SUPER nerdy halloween costume idea, and more. → Read More
Toys “R” Us Auction Canceled: A Lesson in The Power of Branding
A lesson in branding: the hedge funds and asset managers who planned to liquidate the Toys “R” Us assets have decided to cancel the auction in favor of holding onto the intellectual property assets themselves. Maybe we won't have to grow up after all. → Read More
Is Your Data Source Healthy? Introducing the Data Transparency Label
We’ve probably all picked up a package of food and turned it around to look at the Nutrition Facts label. Now, marketers will essentially be able to do the same thing with an audience data set. The Data Transparency Label will help marketers make more confident decisions about audience data. → Read More
Crafting and Sculpting Your Message (The IMPACT Show Ep. 59)
In this week's episode of The IMPACT Show, Nick and Steph discussed breaking the wheel of average best practices, the flywheel over the funnel, IMPACT's new newsletter: The Latest, and more! → Read More
Instagram Turning Discovery Into Action with New Shopping Features
Instagram announced two new updates to their shopping tools: the global launch of Shoppable Stories and the introduction of a dedicated Shopping channel in Explore. Instagram is really going all-in on their shopping experience - but should brands take the bait? → Read More
LIVE from #INBOUND18 with Special Guest: Dan Sally (The IMPACT Show Ep. 58)
In this week's episode of The IMPACT Show, Nick and Steph were joined LIVE at INBOUND by special guest and former INBOUND emcee, Dan Sally. Yes, we got to #FreeDanSally! → Read More
How Marketers Can Now Request Verification for an Instagram Account
Yesterday, Instagram released three new features focused on keeping Instagram a safe network, including the ability to request a blue verification check mark on your account. → Read More
LinkedIn is Rebuilding Groups and They Could Make a Massive Comeback
LinkedIn said they’re rebuilding Groups to make it more engaging and easier to use. We’ll start to see this new version of Groups by the end of this month. Will it be enough for LinkedIn Groups to make a comeback? → Read More
#IMLive18: The Day Inbound Was Redefined and the Inbound Manifesto (The IMPACT Show Ep. 56)
In this week's episode of The IMPACT Show, Nick and Steph recapped IMPACT Live 2018 and discussed what it's like to follow up from an event from a marketing and sales perspective. → Read More
The Future of Inbound [#IMLive18 Day 2 Recap]
IMPACT Live 2018 wrapped up on August 8th, 2018 in Hartford, CT with keynotes by David Meerman Scott, Paul Roetzer, Dharmesh Shah, and more. → Read More
How to Build and Maintain an Engaged Online Community
An online community can be a great way to be human and helpful while still leveraging your automation for good. In this article, you’ll learn how to define your ideal community member and build a vibrant online community that will continue to grow and keep people coming back for more. → Read More
Content Length, Marketing Skills for the Future, and Creating a Crisis Plan (The IMPACT Show Ep. 54)
In this week's episode of The IMPACT Show, Nick and Steph discussed the age-old question of optimal content length, why you need a crisis plan, and a whole lot more. → Read More
Event Attendee Experience, CRM Implementation, Tips For HubSpot Developers (The IMPACT Show Ep. 53)
In this week's episode of The IMPACT Show, Stephanie and special guest, Jen Barrell, discuss event attendee experience, CRM implementation and change management, and a whole lot more. → Read More
HubSpot vs. Drift, Featured Snippets, and More from Bob and Kyle (The IMPACT Show Ep. 52)
In this week's episode of The IMPACT Show, special guests Bob Ruffolo and Kyle Bento discussed conversational marketing with HubSpot and Drift, featured snippets, Facebook removing trending topics, and a whole lot more. → Read More
What’s New at IMPACT, Video Marketing, and GDPR tools in HubSpot (The IMPACT Show Ep. 51)
In this week's episode of The IMPACT Show, Bob is back! Bob filled in for Nick this week and shared some IMPACT updates. We also talked about GDPR in HubSpot, video marketing, and more. → Read More
The Do’s and Don’ts of Doing "Work Stuff" on the Weekends
Do you do work “stuff” on the weekends? Do you need to step away from work completely to recharge? Marcus Sheridan asked a question in IMPACT Elite that really sparked an interesting conversation. Here are some of the top responses and some do's and don'ts of working on the weekend. → Read More
HubSpot Partner Day and Customer Love (The IMPACT Show Ep. 50)
On episode 50 of The IMPACT Show, Nick and Stephanie talk HubSpot Partner Day and the launch of the Customer Service Hub, the #CustomerLove hashtag, and a whole lot more. → Read More
3 Cringe-Worthy Marketing Mistakes & the Lessons Learned from Them
As you break into a sweat, you frantically fumble for the option to cancel the email send midway through. I thought this was bad until I heard some horror stories from my marketing friends! Here are 3 cringe-worthy marketing mistakes and the lessons to learn from them. → Read More
Customer Loyalty, Marketing Mistakes, and Introducing: Community Hangouts (The IMPACT Show Ep. 49)
On episode 49 of The IMPACT Show, Nick and Stephanie talk customer loyalty, cringe-worthy marketing mistakes and the lessons learned from them, community hangouts, and a whole lot more. → Read More