Andrew Banks
Mumbrella News
Central Coast, NSW, Australia
Contact Andrew
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Andrew:
John Boris appointed as Tripadvisor's chief marketing officer
John Boris, has been named chief marketing officer for travel guidance platform, Tripadvisor.Boris will have direct responsibility for the platform’s B2C and B2B marketing strategy and execution.In the leadership role, Boris will initially focus on creating a holistic strategy predicated on driving customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships… → Read More
Studiospace launches; brands have direct access to independent hotshops, revolutionising holdco model
Studiospace, the first online marketplace for creative, digital and marketing services, has officially launched into the Australian and UK markets. The tech platform connects big brands to the best independent agencies around the world.Studiospace has secured $2.5m in a VC funding round led by Fuel Ventures for the major expansion. Australia’s biggest brands can now […] → Read More
PRCA expands to Australia, building a network across the country
The Public Relations and Communications Association Asia Pacific has launched the PRCA APAC: Australia Network.The group launch follows significant membership growth in the region and is the latest initiative aimed at providing events, information, support, and advice to practising PR and communications professionals in Australia.Founding Members include: • Helen Graney, CEO, Jack Morton and… → Read More
Coup for Seven as network wrestles back TV Week Logies from Nine
A five-year deal has been signed with the Seven Network for the 63rd TV Week Logie Awards.This will be the first time since 1995 that Seven will serve as host broadcaster, previously held by the Nine Network.Peter Ford, entertainment reporter for Seven’s Sunrise, announced the news this morning.Australian television’s “night of nights” will be broadcast […] → Read More
A cautionary tale of ‘Bargain Regret’ in AAMI’s new campaign via Ogilvy Melbourne
The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into “bargain regret” – when the lure of a bargain goes pear-shaped.From popcorn exploding vacuums to rogue smoking Stairmasters, the 60-second launch film showcases the repercussions of going for the cheapest option.Says Lenna Boland, group creative director, Ogilvy Australia, Melbourne: “We’ve all gone down the path […] → Read More
Ai-Media takes 'appropriate action' over leaked footage of Seven newsreaders criticising Djokovic
Ai-Media technologies, the company that provides live and recorded captioning, transcription and translating services, has completed its investigation into the leak of Seven News hosts Mike Amor and Rebecca Maddern speaking about Novak Djokovic before a live broadcast.In a statement to the Australian Stock Exchange (ASX), Ai-Media said an employee working remotely “was responsible for […] → Read More
Sonny Bill Williams v Barry Hall: Stan gets in the ring with pay-per-view boxing
Stan has expanded its sports coverage with the addition of Stan Event, a new pay-per-view proposition coming in 2022.Stan Event will be the only place to watch the boxing heavyweight clash, “Turf War” – headlined by two of the biggest names in Australian sport, dual rugby international superstar Sonny Bill Williams who will take on […] → Read More
Aussie lamb hopes to get past the meat and greet with The Monkeys' campaign recipe
Australian Lamb has launched its summer ad, celebrating Australia reuniting with the rest of the world after years of isolation.The new ad features hidden jokes, political digs and of course, lamb, but it may have its work cut out for itself amid the latest Novak Djokovic controversy where in some countries Australia is perceived as […] → Read More
Mumbrella’s Summer Shorts Series – Episode Nine
You don’t have to settle for retrospectives and predictions for the media, marketing and advertising worlds during the off-season.Mumbrella has you covered all through the holiday break. And you won’t find this in any newsletter – so keep popping back for updates.We’d like to keep this interactive, so please, if you’d like to be part […] → Read More
Mumbrella’s Summer Shorts Series – Episode Eight
Welcome to your OOO (out-of-office) update from the media, marketing and advertising worlds.Mumbrella has whipped out the shorts and is surfing through the break. And you won’t find this in any newsletter – so keep popping back for updates.We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry […] → Read More
Mumbrella’s Summer Shorts Series – Episode Five
The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.You just can’t pick the weather at the moment – we’re due for a bit of a heatwave now, right through the Christmas period. But don’t let that stop you checking […] → Read More
Mumbrella’s Summer Shorts Series – Episode Four
The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.Unfortunately, it’s raining here in Sydney today. But don’t let that stop you checking in on Mumbrella for your industry news fix. And you won’t find this in any newsletter – […] → Read More
Mumbrella’s Summer Shorts Series – Episode Three
The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.Christmas is almost upon us. But don’t let that stop you checking in on Mumbrella for your industry news fix. And you won’t find this in any newsletter – so keep […] → Read More
Mumbrella’s Summer Shorts Series – Episode Two
The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.Mumbrella is bringing you all the news and fun stuff we spot to keep you informed and entertained. And you won’t find this in any newsletter – so keep popping back […] → Read More
Streem to be acquired by leading global comms firm Cision
Realtime media monitoring company Streem today announced it has accepted an offer to be acquired by global communications intelligence company Cision.The terms of the deal were not disclosed, however the transaction results in a sale of 100% of Streem shares to Cision and will see the Streem brand and platform continue in Australia and New […] → Read More
Mumbrella’s Summer Shorts Series
The media, marketing and advertising worlds are switching off for the summer holidays, but Mumbrella is whipping out the shorts and surfing through the break.Mumbrella is bringing you all the news and fun stuff we spot to keep you informed and entertained. And you won’t find this in any newsletter – so keep popping back […] → Read More
Ticker News adds 'nuclear weapon' Jeff Brown
World news and streaming service Ticker News has appointed Jeff Brown as head of commercial across the network.Brown previously spent 14 years leading the commercial growth of Sky News Australia. Brown has spent decades working in the media industry, across magazines, international media, free-to-air, and subscription TV, mobile and online.Ticker CEO Ahron Young said: “We […] → Read More
Global streaming wars: The world is churning
Streaming services in Australia are about to feel the churn.Deloitte predicts that in 2022, at least 150 million Streaming Video-On-Demand Services (SVOD) subscriptions will be cancelled globally with churn rates of 30% for each market.The competition in the streaming market is intensifying as leading providers expand around the world, while national media companies launch proprietary […] → Read More