Caitlin Zucal
Business 2 Community
Raleigh, NC, United States
Contact Caitlin
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Caitlin:
Reduce Product Friction to Increase User Adoption and Retention
Wonder why customers aren’t using your digital product? It may be time to examine product friction. Product friction is anything that represents a barrier to user adoption or retention. From an ove… → Read More
5 Customer Service Tips Every Company Should Know
In the age of the digital customer, delivering differentiated customer service has become a strategic imperative. Statistics show that 78% of customers have ended a business relatio → Read More
5 of the Most Common Types of Customer Complaints, and How to Handle Them
How can you effectively resolve customer complaints and avoid the risk of losing their business? It depends on customer's beliefs, attitudes, and needs. → Read More
5 Essential Steps to Help Maximize Your Online Community
Launching an online community is an exciting new business initiative that needs to be aligned with your company’s goals and objectives. However, many companies fail to create a well-thought out l → Read More
Millennials in the Workplace: Managing a New Generation of Knowledge Worker
Millennials grew up in a digital era with countless resources at their fingertips. This access to infinite amounts of information has created a new breed of employee – one possessing a strong entre… → Read More
5 Reasons Why Supply-Side Knowledge Management is Outdated
In the business world, things tend to come and go. There are trends, which ebb and flow fairly quickly and there are practices, which usually have more staying power, until there is some form of evid… → Read More
Don't Force Your Employees to Learn or Share Knowledge
“Don’t force it” is one of the best lessons you can learn — in life, in love and, of course, in knowledge management. Knowledge management, the practice of aggregating and shar → Read More
5 Knowledge Management Myths Debunked
Knowledge management (KM) enables organizations to increase their chance of success by facilitating team collaboration, building a culture of learning, and driving innovation. Further, it can reduce… → Read More
Issues Response: Knowledge Management’s Relationship to Sports Culture
We use sports metaphors in the business all the time. Nailing a product or presentation is a ‘home run’; executing tactically on a plan is ‘blocking and tackling’; and a customer acquisition… → Read More
The Downfalls of Poor Knowledge Management
Knowledge management tools have existed for quite some time. From the simple act of documentation, to indexed systems and databases, we’ve created more and more ways to smoothly and efficiently man… → Read More
5 Reasons Why Knowledge Sharing is Good for Company Culture
From physical workspace (remote vs. open office plans) to shared values and goals, your workplace is probably comprised of some competing ideologies. Many companies look to innovation, transparency,… → Read More
Why Your Company Needs Knowledge Sharing and Continuous Learning
Industrialist Andrew Carnegie once said, “The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how eff → Read More
Why Your Company Needs Knowledge Sharing and Continuous Learning
Industrialist Andrew Carnegie once said, “The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how eff → Read More
3 Key Metrics to Measure Community Engagement
Though the purpose of an online community may be different for every company, all businesses want to generate results from their community engagement efforts. Once the goals of the community (i.e. cu… → Read More
Next-Gen Knowledge Management: Supply Side vs. Demand Side
Knowledge management in its most basic format is the exchange of information. But within that exchange are two distinct, but deeply connected, approaches: supply side and demand side knowledge manage… → Read More