Gennaro Cuofano
Hacker Noon
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Past articles by Gennaro:
Demand Generation is the Real Moat!
Demand generation and what it means to create a long-term competitive advantage for a digital, tech business model → Read More
Non-Linear Competition In A Tech-Driven Business World
How the competition works in the long-term, and how competition is non-linear in a tech-driven business world → Read More
AOL's Demise and What it Tells Us About the End Of The First-Mover Advantage
The story of the first-mover advantage, according to the early days of the Internet, the browsers' wars, and the search wars. → Read More
How WeWork's Implosion Turned it into a Shell of its Initial $47 Billion Promise
Life is determined by a few key moments. That was the case when in 2016, Masa Son met Adam Neumann in the WeWork offices. → Read More
The Birth of The Startup Through PayPal of The Early Days
A startup company is a high-tech business that tries to build a scalable business model in tech-driven industries. A startup company usually follows a lean meth → Read More
Innovation Loop and Innovation Theory Through Bell Labs' History
The innovation loop is a methodology/framework derived from the Bell Labs, which produced innovation at scale throughout the 19th century. They learned how to l → Read More
Big Tech Highlights From Alphabet, Meta and Amazon Financials For 2021
In this research, we analyze the financials of the main big tech players for 2021. We draw some key conclusions based on the recent financial releases. → Read More
Understanding Google Cost Structure From Its TAC Rate
TAC stands for traffic acquisition cost, and that is the rate to which Google has to spend resources on the percentage of its revenues to acquire traffic. Indeed, the TAC Rate shows Google percentage… → Read More
Moonshot Thinking: Growth Marketing is All About The 10X Rule
It all started from the search engine that conquered the web, Google. Back in the late 1990s, Google was one of the last movers on the search industry, yet it was 10X better than its competitors… → Read More
The Deals That Made Google The Tech Giant We Know Today
When we think of Google, that’s easy to think of it as the most significant tech success of the last decades. Yet, Google isn’t only that. Google is the most significant tech, distribution and… → Read More
How to Digitize a Family Business in Europe
Learn how to use effectively three critical digital strategies and channels to enhance your family business visibility via search engines and grow your turnover. → Read More
Publishers and Tech Companies Fight for Control of The Next Web
Google just passed twenty, yet when we think in web age, it makes of it a dinosaur of the web. Search, which has represented Google main focus for decades and that has represented the most innovative… → Read More
How To Steal Featured Snippets With Your Blog
Pubcon, Las Vegas, November 2017. Gary Illyes from Google mentioned making content Voice Assistant friendly as one of the most critical aspects for SEO in the years to come. With the → Read More
The Featured Snippet vs. The Knowledge Panel
In the last months with the team at WordLift, we’ve been experimenting a lot with the featured snippet and the knowledge panel. Those are two features of Google which are → Read More
The Featured Snippet Framework: How I Became A Featured Snippet
With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of → Read More
Semantic SEO 101: How to enhance your SEO strategy with Semantic Technologies
With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking → Read More
How To Optimize Your Site To Get DuckDuckGo Traffic
A couple of months ago I was exploring with my blog the possibility of expanding my reach beyond Google. As part of the team at WordLift, we run several → Read More
Voice Search: Personal Assistants Search Optimization
With a staggering 20% of queries going through our vocal assistant and its incredible growth; no surprise Voice Search got elected as the most important phenomenon of 2017. Away from the buzzwords and hype, personal assistants search optimization (PASO) is a reality. I want to → Read More
How To Get Your Featured Snippet
When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first → Read More