Jennifer Hanford
Business 2 Community
United States
Contact Jennifer
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jennifer:
How Your Vibe Attracts Your Social Media Tribe
I often hear the expression, “It’s just human nature,” to explain why people feel the way they do about things. You know what I’m talking about…feelings → Read More
What No One Tells You About Working from Home – with Your Family!
It’s an understatement to say that the world is forever changed due to the COVID-19 pandemic. From school and office closures to the crackdown on large public gatherings—and so much more in between—life as we knew it seems like a distant memory. Several weeks into our “stay at home” orders, my family, as well as millions of others, are feeling a myriad of emotions. On the “good” days, my… → Read More
Be Authentic, Be You
> Authenticity is not something we have or don’t have. It’s a practice — a conscious choice of how we want to live. Authenticity is actually a collection of choices, choices that we make every day. It’s the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” ~ Brené Brown Just recently, I was promoted to the People and Operations Lead for a… → Read More
Do You Know What Your Customers Really Want? [Infographic]
Providing stand-out customer service, that's attuned to the evolving needs of your audience, is key to building connection with modern consumers. → Read More
Do You Know What Your Customers Really Want? [Infographic]
We can all recall at least one horrible customer service experience in our lives. But how often do we actually… → Read More
The Deal with Distractions—and How to Manage Them
Anyone who works from home will agree that some days are better than others. The good days are those when you’re able to cross everything off your to-do list before midnight. Most days, however, are ripe with distractions. Of course, this will be the case wherever you may work. However, working from home, even as a virtual employee, comes with a unique set of challenges. When I first started my… → Read More
Why Unplugging from Technology Can Make You More Productive
Technology is an incredible phenomenon in that it has changed our lives so comprehensively. When you think about it, you may realize that “kids” who are currently coming of age (i.e., Gen Z and some Millennials) have never experienced a world without technology. Most have used or even owned mobile phones or other electronic devices before they learned to talk. And forget about ever talking them… → Read More
Can’t We All Just Get Along? How to Play Nice on Social Media
As someone who has made a career of sharing content on various social media platforms as well as managing online… → Read More
Why You Need a Website That Delights Your Audience
Without a doubt, your most powerful marketing tool, hands down, is your business website...and every business needs a website that wows its visitors. → Read More
3 Awesome Reasons Why Businesses Need Social Media
Still on the fence about social media marketing? Here are three ways social can help boost your marketing efforts. → Read More
How to Obtain Better B2B Marketing Leads Without Wasting Money
When it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead. Sales teams often blame marketing for providing them with “lousy” … → Read More
How to Start an Ecommerce Business: 6 Easy Tips
There has never been a better time to consider starting your own ecommerce business, even if you're a local brick and mortar store. → Read More
Digital Marketing Strategy 101 for Boring Brands
Boring brands really can reach their online audiences when they create the digital marketing strategy that works best for them. → Read More
Five Easy Ideas for Creating Content Your Audience Craves
Creating content for your specific audience involves time and commitment - plus a reasonable amount of creativity. Not always easy, but it is doable. → Read More
How to Ace Business Travel like a Pro
Whether you’re a solopreneur, work for a major corporation, or fall somewhere in between, there is always a good possibility that you’ll travel for business purposes. Although a lot of business i… → Read More
How to Ace Business Travel Like a Pro
There’s little doubt that business travel can feel overwhelming. Planning ahead will help you feel more prepared and less stressed. → Read More
Why Reliable Inventory Management is Essential for Ecommerce [Infographic]
Without a doubt, retail is hot in the United States. According to recent statistics, Americans will spend approximately $182.6k online and $1.8 million offline – in just 20 seconds. People want to… → Read More
The 5 Best Resources For A New Entrepreneur
You’ve gotten organized, you have a business plan in place and you’re ready to be an entrepreneur. There are many resources available online as well. → Read More
3 Reasons Why Business Social Media Continues to be a Non-Negotiable Marketing Tool
Business social media is a non-negotiable component of your organization’s strategy for your marketing, brand communications, and online presence. → Read More
3+ Easy Ways to Create Brand Awareness
When you’re a new entrepreneur and seeking to build brand awareness, you need to spread your name far and wide for success. → Read More