Jacqueline Marino
RJI
United States
Contact Jacqueline
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Jacqueline:
Scrolling for Story
Millennials Read to Learn. Even with so many media elements on a mobile screen, eye tracking showed that Millennials read the text, particularly the main story. In post-session interviews, they said they read in order to learn about topics that interest them. → Read More
Study: Millennials spent more time on text and video, but gave more praise for photos, infographics
In the eye-tracking study, video was either first or second in the number and duration of fixations in each long-form project with video. In post-session interviews, however, participants had the most praise for photographs over all other elements. → Read More
Apps add an edge in mobile long-form journalism
With the tagline “There’s an app for that,” Apple ushered in the Age of the App with its iPhone 3G commercial in 2009. More recently, news organizations have started to develop more complex applications, integrating them within news stories. → Read More
Millennials read to learn
Previous studies have found that millennials are readers. Our study confirms that finding, and delves further into what they expect from reading. → Read More
Scrolling for story: How millennials interact with long-form journalism on mobile devices
Since the late 1990s, as breaking news and other types of journalism adapted, long feature stories remained best suited for print. Then, in 2012, The New York Times published “Snow Fall: The Avalanche at Tunnel Creek,” a 17,000–word narrative. → Read More