Kiri Masters
RetailWire.com
New York, NY, United States
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Past articles by Kiri:
Should retailers just say ‘no’ to Instacart? – RetailWire
By special arrangement with the authors, here is an excerpt from the forthcoming book “Instacart for CMOs,” launching on March 10th. Many traditional retailers are living on borrowed time, with their own ecommerce efforts lagging far behind online marketplaces. But is the current reliance on Instacart to handle the notoriously challenging “last mile” of retail fulfillment really all that bad?… → Read More
Are brands seeing a halo effect from ads on retailers’ online platforms? – RetailWire
Through a special arrangement, presented here for discussion, is a summary of Kiri Masters’ recent Forbes article. Kiri is founder of Bobsled Marketing, a digital agency that helps brands to grow their sales on Amazon, Walmart and Instacart. As advertising dollars have shifted from traditional media to digital platforms run by retailers, consumer product brands have speculated that there is a… → Read More
The Surprising Impact Of Retail Advertising Investment For Brands
A new study of CPG brands indicates that there is a ‘halo effect’ happening in retail media - boosting sales far beyond the online retailers where the brand is advertising their products. → Read More
Grocery Brands Double Down On Amazon Fresh, But Challenges Remain
With Amazon capturing so much of the online grocery market and having the most robust technology for brands to launch and grow the channel, it’s usually an easy choice for grocery brands to invest in this channel first. But that doesn’t mean there is not a lot of complexity. → Read More
Will Coronavirus Finally Drive Australian Shoppers Online?
More Australians are becoming accustomed to online shopping. The challenge now is whether merchants are equipped to handle the demand. → Read More
Amazon And Other Online Marketplaces Facilitate Counterfeiting, U.S. Says
The U.S. Department of Homeland Security says that online marketplaces play a key role in counterfeiting, and proposes 10 ways the U.S. Government should hold marketplaces like Amazon more accountable to protecting both shoppers and branded manufacturers. → Read More
Amazon’s Own Profits Might Be Hurt By Its Search Ranking System
There was outrage from brands and consumers alike after the Wall Street Journal found that Amazon has been giving their own private label products preferential placements in organic search rankings. But the retail giant is likely to feel the pinch on their bottom line. → Read More
These Four Companies Still Refuse To Sell On Amazon, Despite Its Market Dominance
A handful of consumer brands have still opted to reject the Amazon channel, despite the marketplace accounting for 50% of all e-commerce sales. Here's how some brands are successfully navigating online sales without Amazon. → Read More
California Lawsuit Says Amazon Should Pay Billions in Back Taxes
The latest lawsuit that disputes Amazon's passive involvement in collecting sales taxes is riding on the state of California's definition of a 'retailer' - and that California has been complicit in Amazon burdening small businesses and reducing tax revenue for the state. → Read More
Struggling Inventors Find Success By Selling Directly On Amazon
It was only when Lori Barzvi, the inventor of footcare product My Solemate, took matters into her own hands and launched the product on the Amazon marketplace that she finally got her invention into the hands of eager customers. → Read More
Prime Day Data Starts Rolling In, And Shows Amazon Is Not The Only Winner
Amazon may have created Prime Day, but the retail giant’s closest competitors haven’t skipped a beat in dreaming up ways to lure summer shoppers back. → Read More
How Prime Day 2019 Is Shaping Up For Brands
With day one of two under the belt, retail brands and the consultants supporting them on Amazon have started identifying trends from this year’s Prime Day. → Read More
Why Some Merchants Are Avoiding Amazon
Many merchants have a complex relationship with Amazon. While Amazon accounts for over 50% of ecommerce sales, some merchants are deciding to abandon Amazon, or not set up their brand on the platform in the first place. → Read More
Inside The World Of Liquidated Amazon Merchandise
What happens to unwanted products that are returned to Amazon? There's an unseen world of people ready to buy returned or unsellable inventory, inspect and process it, then ship it right back to be sold on Amazon. That's an opportunity for enterprising individuals—and a headache for brands. → Read More
89% Of Consumers Are More Likely To Buy Products From Amazon Than Other E-Commerce Sites: Study
A new study from Feedvisor of 2,000 consumers demonstrates just how reliant many consumers are on Amazon though all stages of the shopping journey. Here are four key findings that brands need to consider in their channel sales strategy. → Read More
Why Brands Are Flocking To Amazon Advertising
In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting budget from incumbents Facebook and Google. Here are 3 reasons why advertisers are finding Amazon compelling, as well as their biggest concerns. → Read More
The New Black Hat Tactics Amazon Sellers Are Using To Take Out Their Competition
It's not just you - Amazon is a fiercely competitive place for a brand to sell products. And the competition is heating up with unscrupulous sellers using black hat tactics to get popular products suspended. Here are four methods currently being used by scammers within Amazon's system. → Read More
Will Amazon succeed with brand sampling rooted in machine learning? – RetailWire
Through a special arrangement, presented here for discussion is an excerpt of a current article from the blog of Kiri Masters, founder and CEO, Bobsled Marketing. The article first appeared on Forbes.com. Amazon.com is experimenting with free product samples as a paid advertising service for CPG brands. According to the program’s landing page, the samples are “like Amazon’s product… → Read More
The Amazon Transparency Program Is A Counterfeiter's Worst Nightmare
Counterfeiters have been a problem for as long as brands have existed. In recent years, many have thrived on retail sites like Amazon. Now, Amazon is fighting back with its item-level tracing service, Transparency. → Read More
Amazon Tries To Find A Home For Its Private Label Products With New '4-Star' Store
Amazon opened its first “4 Star Store” in New York City, a new retail concept that brings products that are trending on Amazon into a real life store. Amazon says the store is a place where its customers can discover products - including their own growing array of private label products. → Read More