Omar Oakes
Campaign
United Kingdom
Contact Omar
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Omar:
Your media plan is missing a vital component
Despite a consensus that advertisers need to work harder to reach minority communities, “minority media” owners report that interest remains low. So why is progress in this area so slow? → Read More
Don’t leave it to media shops to 'do creative'
Why have ad agencies let media agencies increasingly take on the creative role? → Read More
JLR appoints Accenture to global marketing duties with Spark44
Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces. → Read More
Will adspend in 2021 really surpass 2019?
Is advertiser confidence bouncing back harder than we previously thought? → Read More
ITV eyes 90% advertising bounce-back in June
Euro 2020 and Love Island's return are boosting a "strong" late-pandemic rebound. → Read More
Admix partners IAS to offer 'first ever' third-party verification for in-game ads
Four-year-old company wants to reassure advertisers that have been "hamstrung" by a lack of third-party verification for gaming ads. → Read More
Sorrell reveals £500m 'firepower' for more S4 mergers
S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns "chickens could come home to roost" in 2023. → Read More
Publicis Media wins global Google tech stack duties for Dettol maker Reckitt
Appointment comes after group secured Google Marketing Platform reseller status last year. → Read More
Sky Media reveals 'shoppable' and 'pause' ad formats in first upfronts
Online event included a first major appearance by Sky Media's new MD Tim Pearson. → Read More
MediaCom launches global division to bring creative and media back together
Stef Calcraft will lead a new global leadership team. → Read More
Ex-Mindshare CEO Nick Emery returns to launch You & Mr Jones media division
Former Mindshare leader will enjoy $300m war chest. → Read More
Ex-Mindshare CEO Nick Emery returns to launch You & Mr Jones media division
Former Mindshare leader will enjoy $300m war chest. → Read More
MediaCom launches 'UK's largest Google practice'
Led by MediaCom North, the UK's biggest media agency wants to offer clients a one-stop shop that will navigate the Google ecosystem. → Read More
MediaCom launches 250-strong Google practice
Led by MediaCom North, the UK's biggest media agency wants to offer clients a one-stop shop that will navigate the Google ecosystem. → Read More
Campaign podcast: Prince Philip media controversy and rethinking pitching practices
Omar Oakes and Brittaney Kiefer discuss the controversy surrounding media coverage of Prince Philip's death and whether clients should take more care over the welfare of pitching agencies. → Read More
Should marketers take more responsibility for the welfare of pitching agencies?
Post-pandemic life may be even more stressful for agency staff as new-business activity picks up in 2021. Should the marketers that run pitches have a duty of care to them? → Read More
Gravity Road poaches star media planner Mike Florence from PHD
'Flo' is joining the You & Mr Jones company in a global role as Gravity Road expands internationally. → Read More
'Give Tesco a miss', supermarket urges with print campaign promoting pubs
Tesco’s 'Pop to your local if you can' campaign ran across national newspapers. → Read More
Dyson launches global media review
MediaSense is assisting the vacuum cleaner brand known for ditching bags. → Read More
Time for media's squeezed middle to take action
Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up. → Read More