H. B. Duran
The Esports Observer
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Louis Vuitton Designs Prestige Skins for League of Legends World Championship Finals
Louis Vuitton designed outfits for League of Legends champions Qiyana and Senna, that will be available as character skins (outfits → Read More
T1 Entertainment & Sports Names KLEVV as Jersey, Exclusive Gaming PC Memory Sponsor
Memory card brand KLEVV will be the exclusive gaming PC memory sponsor for T1 Entertainment & Sports (T1) until January → Read More
NRG Esports CEO on Partnering With Marvel Entertainment
The collision of esports and pop culture can be felt across a number of industries from music to comic books, → Read More
Honda Named Exclusive Automotive Partner of League of Legends Championship Series
Honda has partnered with Riot Games to become the exclusive automotive partner for the League of Legends Championship Series (LCS), → Read More
Cavaliers NBA 2K League Affiliate Team Cavs Legion GC Announce Esports Center
Mentioned in this article Brands: Alienware, Raynor Gaming Teams: Cavs Legion GC Companies: NBA 2K League, SteelSeries League/Tournament Brands: NBA 2K League Games: NBA 2K19 Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, revealed plans for an esports center. The 2,700 square foot venue will be located in Cleveland’s Battery... → Read More
Cyberport Enters Esports with PENTA Sports Partnership
Mentioned in this article Companies: 20th Century Fox, Acer, Sunmaker Games: League of Legends Teams: Penta Sports German e-commerce brand Cyperport made its first esports partnership by sponsoring PENTA. Cyberport’s logo will be visible on all PENTA team jerseys, including the League of Legends division PENTA 1860. PENTA’s ELZ esports performance center will be outfitted... → Read More
RFRSH Entertainment and Origen Sign Two-Year Deal With Logitech G
As part of the agreement, Origen will compete in the League of Legends European Championship (LEC) using Logitech G equipment. → Read More
Magic Gaming, Esport-Management Partner to Host Organized Pro-Am NBA 2K Tournaments
Mentioned in this article Games: Counter-Strike: Global Offensive, FIFA 19, League of Legends, NBA 2K19 Companies: DreamHack, Twitch Interactive Teams: G2 Esports, Magic Gaming The Orlando Magic’s NBA 2K League team, Magic Gaming, has partnered with online platform Esport-Management. Esport-Management will host organized Pro-Am NBA 2K tournaments that offer “unique” prizes. The tournaments will… → Read More
ePunks Names AVerMedia Technologies Official Broadcasting Partner in One-Year Deal
Mentioned in this article Games: Apex Legends, FIFA 19, Fortnite, Heroes of the Storm, Starcraft II: Wings of Liberty Companies: Discord, Razer AVerMedia Technologies and European esports organization ePunks announced a one-year collaboration partnership. Video capture cards will be provided to ePunks’ streaming teams and focus will be given to the organization’s broadcasting channels. This... → Read More
Hawks Talon GC Names Northside Hospital Official Sports Medicine Provider
Mentioned in this article Companies: 2K Games, NBA 2K League League/Tournament Brands: NBA 2K League Games: NBA 2K19 Hawks Talon Gaming Club has partnered with Northside Hospital to provide healthcare to its NBA 2K League team players. Northside Hospital’s logo will appear on both sleeves of Hawks Talon CG jerseys, LED signs adjacent to the... → Read More
Benefit Cosmetics Enters Esports With GIRLGAMER Sydney Festival Sponsorship
Mentioned in this article Companies: Astro Gaming, Logitech Games: Counter-Strike: Global Offensive, Overwatch, Super Smash Bros. Leagues: GIRLGAMER Esports Festival 2018 GIRLGAMER Esports Festival has added Benefit Cosmetics as a non-endemic partner for its Sydney event on June 9-10. Brand activations are still in the planning stage, but will likely include signage and product demos,... → Read More
FlyQuest Names teaRIOT First Official Energy Drink In Multiyear Deal
FlyQuest announced a multiyear sponsorship deal with teaRIOT beginning May 28. teaRIOT was chosen as the first official energy drink of FlyQuest for its “shared values.” The partnership will include multiple activations such as live events, content integration, and branding. North American esports organization FlyQuest revealed a multiyear sponsorship deal with California-based organic energy… → Read More
FlyQuest Names teaRIOT First Official Energy Drink In Multiyear Deal
FlyQuest announced a multiyear sponsorship deal with teaRIOT beginning May 28. teaRIOT was chosen as the first official energy drink of FlyQuest for its “shared values.” The partnership will include multiple activations such as live events, content integration, and branding. North American esports organization FlyQuest revealed a multiyear sponsorship deal with California-based organic energy… → Read More
PUBG Corp. Reports $920M Operating Revenue for 2018, Led By PC and Asian Markets
PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) parent company PUBG Corp. reported operating revenues of $920M USD and $310M in operating profit for 2018. PC as a gaming platform was listed generating the most revenue, accounting for $790M. Asian markets accounted for 64% of global operating revenues. PUBG Corp., a Krafton Game Union (a company created by Bluehole to organize... → Read More
Tencent Takes First Step to Distribute Nintendo Switch Console in China
Nintendo has partnered with Tencent Holdings Ltd. to sell the Switch console in China. Tencent is the world’s largest public video game company in terms of game revenue. China lifted its ban on gaming consoles in 2015, but they still account for less than 3% of the country’s gaming market. Nintendo plans to sell its... → Read More
NBA Player Meyers Leonard Announces Investment In FaZe Clan
Meyers Leonard, a basketball player for the Portland Trail Blazers, announced that he has invested in esports team FaZe Clan. Leonard hinted at the partnership by wearing custom FaZe Clan sneakers during a basketball game on April 9. According to a Reddit Ask Me Anything (AMA), Leonard and FaZe Clan will collaborate on content this... → Read More
Excel Esports Unveils XLHQ, A Dedicated Training Facility Inside Twickenham Stadium
Excel Esports has collaborated with England’s Twickenham Stadium to host the team’s dedicated training facility. Dubbed XLHQ, the training facility allows Excel to keep living and training quarters separate while gaining access to performance experts outside of gaming. Excel hopes that becoming Twickenham’s resident esports team will expand the organization’s commercial offering. UK-based Excel… → Read More
HyperX Continues Partnership With FACEIT, Sponsors Esports Championship Series
HyperX is an official sponsor of Esports Championship Series (ECS) Seasons 7 and 8, organized by FACEIT. The peripheral manufacturer will provide game equipment and sponsor a post-game segment called “XFactor Play of the Game.” This is the second time HyperX has partnered with FACEIT for a CS: GO tournament—the first time being the FACEIT... → Read More
Sennheiser Gaming Becomes Audio Partner For San Francisco Shock
Overwatch team San Francisco Shock announced an official partnership with audio brand Sennheiser Gaming. Sennheiser manufacturers pro audio equipment and gaming headsets. Overwatch League teams have begun announcing partnerships ahead of the 2019 competitive season, with many of them being first-time sponsors. San Francisco Shock has partnered with headset manufacturer Sennheiser Gaming , the… → Read More
G2 Esports Adds NFL, Red Bull Veterans to Partnership Management Team
Former NFL executive Lindsey Eckhouse has joined G2 as commercial director. Former Red Bull executive Sabrina Ratih is the organization’s new partnership executive. Both hires will be tasked with improving G2’s partnership structure and explore new revenue models. Berlin-based esports organization G2 Esports announced two senior management hires on Wednesday. Lindsey Eckhouse will be G2... → Read More