Emily Tan
Campaign
United Kingdom
Contact Emily
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Emily:
Make your ads sound clever: why sound branding matters
The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have. → Read More
What brands should know as NFC technology comes of age
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers. → Read More
Has the industry turned a corner towards gender balance?
Years of campaigning for better gender balance in advertising and marketing is finally bearing fruit, observers have suggested, following a succession of high-profile appointments of women. → Read More
WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid
WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell. → Read More
Channel 4 to test AI-powered adtech that places ads within a show's context
At its Upfronts today, Channel 4 will be demonstrating a new, AI-driven, TV advertising tech that make sit possible for the broadcaster to place a brand's ads next to relevant scenes in a linear show. → Read More
Possible London poaches R/GA's Andrews for ECD role
Possible London has appointed Jon Andrews, group creative director at R/GA, as executive creative director. → Read More
talkSPORT's latest ad innovation lets users shake their phone to activate
Radio station talkSPORT has teamed up with audio tech company AdsWizz so brands can introduce easy activation tie-ups with their audio ads. → Read More
Michael Islip steps down as Digitas UK CEO
Michale Islip will leave Digitas as UK chief executive at the end of July to "pursue opportunities outside the company". → Read More
IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar
Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said.. From Campaign US → Read More
IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar
Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn (£1.67bn) indicates a possible doubling down on data among the agency groups, analysts at Liberum said. → Read More
Oath one year on: 'We are a very different proposition'
A year after the launch of Oath at Cannes Lions 2017, Campaign met up with Oath's vice-president EMEA, Stuart Flint to discuss the company's progress. → Read More
Co-op launches review of media account
The Co-operative Group is in the process of reviewing its media account, putting incumbent Hearts & Science on alert. → Read More
Aviva appoints Be Heard Group as its first digital lead agency
Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group. → Read More
Google retires DoubleClick brand as it merges the ad platform with its analytics
Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the new entity, "Google Marketing Platform". → Read More
IBM's Watson will speed-edit Wimbledon videos by recognising player emotions
In this year's tie-up with The All England Lawn Tennis Club, IBM's AI platform, Watson, will be speeding the video editing of Wimbledon footage by spotting "player emotions". → Read More
The creative imperative for disability tech
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR. → Read More
Anna Watkins joins Oath as managing director
Oath has appointed Mofilm's Anna Watkins as UK managing director and country commercial director. → Read More
WPP exits AppNexus in sale of ad platform to AT&T
AT&T has fully-acquired digital platform AppNexus for a reported $1.6bn (£1.21bn) from its stakeholders which includes WPP, investment firm TCV and News Corp. → Read More
Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'
A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now notorious Pepsi ad starring Kendall Jenner. → Read More
Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated over the proposal that users should be paid for their data. → Read More