Steve Goldstein
PRNEWS
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Steve:
Stop Me If You've Heard This Story Before
If you listen to podcasts in which Hollywood actors and directors are interviewed you'll often hear the statement, "I love telling stories." It's always → Read More
Stop Me If You've Heard This Story Before
If you listen to podcasts in which Hollywood actors and directors are interviewed you'll often hear the statement, "I love telling stories." It's always ab → Read More
A Crisis Communication Process Map for Product Recalls, or for Any Old Crisis
It hasn't been a good week so far for cracker makers and food phobia sufferers. Two snack food giants, Mondelēz Global and Campbell Soup subsidiary Pepperidge Farm, have recalled iconic cracker brands because a whey powder supplier has notified them that their ingredient may be tainted by Salmonella, which can cause nausea, vomiting, diarrhea and fever, among other symptoms. → Read More
7 Do's and Don'ts for Engaging With Journalists on Social Media
Communicators should be nothing if not cautious about the uses of social for media relations. Here's a list of do's and don'ts for engaging with reporters on social media. → Read More
7 Do’s and Don’ts for Engaging With Journalists on Social Media
Communicators should be nothing if not cautious about the uses of social for media relations. Here's a list of do's and don'ts for engaging with reporters on social media. → Read More
Ford’s Communications Head Sideswipes Elon Musk on Twitter
The gloves-off tenor of political discourse on social media has influenced corporate messaging, judging by this interaction between Ford and Tesla. → Read More
11 Tips for Acing the PR Job Interview
Here's how to be a professional on your PR (or any kind of) job interview. → Read More
7 Business Writing Sins PR Pros Commit Regularly
Whether they're writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually servin → Read More
Special Report: Cutting Through the Communications Data Wilderness
PR News editor Seth Arenstein spoke with senior-level communicators at brands to find out how they're crafting communications efforts that produce data that means something to CEOs and CFOs. Meaningful data and insights for the C-suite—that's the pot at the end of the rainbow for PR pros. → Read More
Sanofi’s Quick, Simple Message to Roseanne: Your Opinions Are Your Own
Sanofi, the maker of Ambien, could only have been surprised to have found itself linked to the hottest story of the week. It didn't take long for the company to join the conversation on Twitter. → Read More
Social Media Luminaries
Do You Know a Social Media Luminary? At PR News' Social Media Summit, Aug. 9-10, 2018, in San Francisco, we're going to honor our first annual Social Media Luminaries: an all-star lineup of communicators who… Continued → Read More
What PR Pros Must Do Before Collecting Insights From Media Coverage
Measuring media relations success must start at the top. Before you start collecting insights from coverage, you need to have a benchmark of what your ideal story is. → Read More
How to Find and Create Great Visuals If You’re a Social Media Army of One
Whether you're in marketing or PR or both if you're responsible for social media engagement then there's a good chance "team" roughly translates to "just little old me." In those cases, creativity and time-management skills can only get you so far. What you need are some shortcuts. → Read More
What Makes Mayo Clinic’s Health News Engine Hum?
Patients and their friends and families avidly seek information and guidance online, and news outlets are equally hungry to report healthcare news, trends and data. This is both a boon and a curse for consumers of healthcare news. There's so much good and bad information to wade through. For healthcare communicators, the good and bad information out there amounts to one thing, though: too much… → Read More
6 Public Speaking Tips for the First 2 Minutes of Any Presentation
Some of us—make that most of us—who've spoken at conferences and in boardrooms consider ourselves to be passable speakers at best. You can’t change your basic character and erase years of habits and phobias overnight, but you can create a mental toolkit that can slowly transform you from a tic-plagued live speaker into a true performer who’s always in sync with an audience. → Read More
6 Public Speaking Tips for the First 2 Minutes of Any Presentation
Some of us—make that most of us—who've spoken at conferences and in boardrooms consider ourselves to be passable speakers at best. You can’t change your basic character and erase years of habits and phobias overnight, but you can create a mental toolkit that can slowly transform you from a tic-plagued live speaker into a true performer who’s always in sync with an audience. → Read More
2018: The Year the Community and Conversation Influencer Model Got Real
At this week's PR News Measurement Conference in Philadelphia, there was a lot of talk about moving away from a media relations-based "coverage model" of c → Read More
6-Point Checklist for Influencing Social Media Narratives About Your Brand
Criticizing a brand or famous individual on social can be a great way to blow off steam. For the critic, there's much less of a price to pay than if you blow off steam face-to-face or on email with family members and co-workers. In that sense, social media fills a great human need—to vent without repercussions for those who vent. You know where this leaves brands—on permanent 24-hour alert. → Read More
2018 Data Dynamos to Take the Stage at PR News’ Measurement Conference
PR News' just-launched Data Dynamos program will shine a spotlight on those under-the-radar communicators who are excelling at using data to craft new initiatives or refine existing initiatives. We present here the initial class of Data Dynamos, who will be celebrated during a luncheon ceremony at PR News' 2018 Measurement Conference (April 17-18 in Philadelphia). → Read More
Gaines-Ross, Macnamara, McCorkindale to Be Inducted Into PR News’ Measurement Hall of Fame
Established in 2011, PR News' Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and analysis, and the promotion and awareness of key metrics within the PR community. On April 17 at its annual Measurement Conference in Philadelphia, PR News will induct three communications leaders into this exclusive club. → Read More